Blog

A Valuable Sales Lesson From a Stray Cat

By: Stephanie Tuesday November 14, 2017 comments Tags: Mindset, Public speaking, Client attraction, Enrollment, Public relations

A Valuable Sales Lesson From a Stray Cat

A few years ago, while I was on vacation, I received a very usefulsales lesson from a stray cat. I was sitting in the condo, enjoying some late-evening relaxation, when I heard meowing nearby. I got up and, to my surprise, I found a cat I'd never seen before sitting by the sliding glass door, calling for my attention. I opened the door, and thetiny animal stared up at me with a look of absolute expectancy on its face. I tried to pet it and it let me, then it continued to coax me for food. It was obvious that, in this cat's mind,... Read More


Are You Making it Too Hard for People to Buy From You?

By: Stephanie Tuesday October 17, 2017 comments Tags: Marketing, Lead attraction, Client attraction, Public relations, Social media

Are You Making it Too Hard for People to Buy From You?

When people want to buy something, they have lots of options. According to Internet Live Stats , there are over 1,250,240,286 websites in the world today - and the number kept growing even as I looked at the page. Obviously, not all of these websites are your direct competitors, but even if you just look up your specific industry in your geographical area, you'll probably find at LEAST three or four other people doing the same thing you do. And that's assuming people are even sure they want a product in your field. They might just decide... Read More


How to Balance Social Media With Your Other Business Tasks

By: Stephanie Tuesday October 3, 2017 comments Tags: Marketing, Time management, Lead attraction, Mindset, Client attraction, Content marketing, Customer Service, Public relations, Business planning, Lead nurture, Social media

How to Balance Social Media With Your Other Business Tasks

I recently had an interesting conversation with some of my fellow writers who were struggling with social media addiction. They wanted to focus on creating content, but they felt compelled to continuously check their notifications on their favorite social channels. As a result, they were struggling to actually produce content, because they were spending so much time online. But as I pointed out, social media addiction isn't 100% a bad thing. As a creative, introverted copywriter, I have the opposite problem: if left to my natural... Read More


Guest Article - 5 Strategies To Get More Referral Partners At Networking Events

By: Stephanie Tuesday September 19, 2017 comments Tags: Marketing, Lead attraction, Mindset, Client attraction, Public relations, Follow-ups, Referral marketing

Guest Article - 5 Strategies To Get More Referral Partners At Networking Events

How many hours have you spent driving to networking events, making small talk, asking questions, giving pitches, handing out business cards, and doing follow-ups... only to have few or NO new sales or referrals to show for it? Live, in-person networking can be an invaluable source of clients and referral partners, because it enables you to build rapport and trust much faster than most online methods can. Unfortunately, many people are just a few skills away from getting a return on their investment of time and energy, so they spend... Read More


What the Movie Up Teaches Us About Why People Do Or Don't Reach Their Dreams

By: Stephanie Tuesday August 22, 2017 comments Tags: Time management, Mindset, Motivation, Inspiration, Business planning

What the Movie Up Teaches Us About Why People Do Or Don't Reach Their Dreams

Once in a while, children's movies give us important reminders about what it takes to succeed. I was recently watching the "Married Life" montage in Up , and I noticed a pattern in the way Carl and Ellie pursued their shared dream of going to Paradise Falls. This pattern is reflective of the way many people pursue their dreams, so I decided to delve into it in today's blog post. This article will contain spoilers for Up , so if you haven't seen it yet and you care about spoilers, then go watch this great movie and come back when... Read More


How to Stop Feeling Insecure and Unwanted, So You Can Grow Your Business With Confidence

By: Stephanie Tuesday August 8, 2017 comments Tags: Lead attraction, Mindset, Inspiration, Client attraction, Enrollment, Public relations

How to Stop Feeling Insecure and Unwanted, So You Can Grow Your Business With Confidence

For many business owners, it's easy to feel neglected and unwanted ‚Äč- by potential clients who aren't interested, by business contacts who don't return emails and calls, and by themselves . When you're neck deep in these feelings, it's easy to be insecure, unhappy and uncertain - which will only serve to drive people away even more, thus exacerbating the problem. How can you break this vicious cycle, so you can build your business with confidence and joy that attract great people to you, and that enable you to enjoy the journey... Read More


How to Block Out Surrounding Noise and Focus on Your Work

By: Stephanie Tuesday August 1, 2017 comments Tags: Time management, Copywriting, Blogging, Article creation, Email marketing, product launch, Content marketing

How to Block Out Surrounding Noise and Focus on Your Work

Sometimes, you need to focus for a long period of time without getting distracted or bored. Whether it's writing a blog post, mapping out the content for a group program, finishing a project for a client, or anything else that requires a protracted period of mental concentration, I've found that having pleasant, non-distracting music in the background can be invaluable. It helps me to concentrate, and it makes the task a lot more fun. If you need help to concentrate on your longer and more mentally taxing tasks, here are some of my... Read More


5 Business Lessons From the Ocean's Impact Zone

By: Stephanie Tuesday July 25, 2017 comments Tags: Time management, Mindset, leadership, Business planning

5 Business Lessons From the Ocean's Impact Zone

If you've ever surfed, boogieboarded, or even just swam in the ocean when the waves were large enough to curl over on themselves, you probably know that the impact zone can be one of the scariest places on Earth. If you've been too busy working on your business to tangle with the surf or to look up the phrase "impact zone", it's the part of the ocean where a sufficiently large swell of water flattens out vertically, curls forward, and then slams down in an explosion that instantly transforms soft water into a hard wall of white... Read More


Why Highly Educated People Often Struggle to Make Sales

By: Stephanie Tuesday July 18, 2017 comments Tags: Marketing, Copywriting, Public speaking, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Public relations, Lead nurture, Social media, Website design, Video marketing, Referral marketing

Why Highly Educated People Often Struggle to Make Sales

If you're a highly intelligent, educated person, you probably have a special challenge when it comes to making sales. You explain your offering to your client, you tell them what you'll help them do, and you give them a list of the things they'll get... ...but instead of getting as excited as you thought they would, and immediately taking action to purchase a product they obviously need, they go blank-eyed and seem to lose all interest. They might ask you "What does that mean?", give a neutrally polite "that's interesting", or tell... Read More


How to Make Time For Two Businesses or Careers at Once

By: Stephanie Tuesday July 11, 2017 comments Tags: Time management, Mindset, Motivation, Inspiration, Business planning

How to Make Time For Two Businesses or Careers at Once

For many people, running their own business isn't the first step they take in their breadwinning endeavours. You may have an existing job that you want to keep until your business takes off, or to keep indefinitely if you like it enough. Even if you have entirely traded working as an employee for being your own boss, you may find that you have two sets of talents that are disparate enough to warrant two separate businesses. For example, I love helping business owners to connect with more of the clients who need them, and I'm also... Read More



Categories



Archives


Subscribe

rss