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6 Questions to Help You Create a Bio that Gets Clients

By: Stephanie Tuesday April 17, 2018 comments Tags: Marketing, Copywriting, Lead attraction, Public speaking, Client attraction, About me page, product launch, Webinar, Branding, Website design

6 Questions to Help You Create a Bio that Gets Clients

Have you ever read an "About Me" page that looked and felt like an entry in an encyclopedia, or listened to a webinar presenter share a backstory that made you wonder why they were telling you all of this? Now, here's a better question: did you read or listen to the whole thing, or did you get bored and click away from the page partway through? Some bios inspire their audiences to contact you, or encourage them to buy your services. Others attempt to show the company's or presenter's credibility, but are too dry or irrelevant to get... Read More


How to Convince Clients that You Can Get Results - Even If You're Just Starting Out

By: Stephanie Tuesday April 3, 2018 comments Tags: Marketing, Copywriting, Client attraction, Email marketing, Content marketing, Enrollment

How to Convince Clients that You Can Get Results - Even If You're Just Starting Out

When a client is thinking about making a purchase from you, they have one primary question: can you get them the result they want? How long you've been in business, how pretty your website is, and how many features your offer includes are secondary to this one all-important question. Those elements can help you make a sale, but unless the client likes the answer to That One Question, they're unlikely to buy anything. For some people, it can be a challenge to convincingly answer that question, especially if you're just starting out.... Read More


When The Coaching Call Presenter is Missing, Don't Miss Your Opportunity to Get Clients

By: Stephanie Tuesday March 6, 2018 comments Tags: Marketing, Lead attraction, Public speaking, Client attraction, Content marketing, Public relations, leadership

When The Coaching Call Presenter is Missing, Don't Miss Your Opportunity to Get Clients

  Have you even been on a group coaching call, waiting for the presenter to show up... and waiting... and waiting... and eventually realized that they weren't going to come? Even big and successful companies have the occasional mix-up with their coaching calls. Their presenter is on vacation and they forget to cancel the call, or something comes up at the last minute, or they have some kind of technical difficulties that prevent the presenter from accessing the call. Whatever the reason, you and the other participants are now... Read More


5 Things NOT to do When You're Trying to Get Clients Through Guest Blogging

By: Stephanie Tuesday February 20, 2018 comments Tags: Marketing, Time management, Blogging, Article creation, Lead attraction, Client attraction, Content marketing

5 Things NOT to do When You're Trying to Get Clients Through Guest Blogging

Guest blogging can be highly lucrative, if you do it the right way and in the right places. Not only does it boost your search engine rank by creating backlinks to your site, but sharing your expertise with other people's audiences exposes you to potential clients who wouldn't have known you existed otherwise. I've personally made well over $10,000 as a direct result of my guest blogging efforts. But as a site owner, I've also seen would-be guest bloggers make mistakes that waste their time and that of the businesses... Read More


How to Be More Comfortable and Make More Money during Your Sales Calls

By: Stephanie Tuesday January 23, 2018 comments Tags: Mindset, Enrollment, Public relations

How to Be More Comfortable and Make More Money during Your Sales Calls

People refer to sales calls by many different names. Some call them strategy sessions, others call them consultations, and others still might use names like discovery sessions. Whatever you call the conversation, the purpose remains the same: you want to see if the client is a good fit for you, and give them the information they require so they can see that they need your solution and should invest in it now. For many business owners, this is a daunting challenge. If you feel bad about asking for time or money, are uncertain of the value... Read More


7 Quick Tips for Keeping Your Business Profitable

By: Stephanie Tuesday January 9, 2018 comments Tags: Marketing, Time management, Copywriting, Lead attraction, Mindset, Client attraction, Email marketing, product launch, Content marketing, leadership, Business planning, Social media, Website design, Referral marketing

7 Quick Tips for Keeping Your Business Profitable

Another business owner recently asked me, "How do you keep your business profitable?" Today, I'm going to share the answers I gave them: 7 short, sweet tips for staying profitable. Business Profitability Tip #1: Don't stop marketing. Some business owners keep marketing until their schedules are full or their income is at a comfortable level, then they stop. As a result, if one of their clients stops working with them or reduces their purchases, they end up in a financial crisis. Even if you already have as many clients as you need,... Read More


DON'T Use This Teaching Point in Your Content Marketing if You Want to Get Clients

By: Stephanie Tuesday December 26, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Public relations, Lead nurture, Social media, Video marketing

DON'T Use This Teaching Point in Your Content Marketing if You Want to Get Clients

When I receive a proposal for a guest post or evaluate a client's education-based marketing, there's one mistake that will make me say "can't publish, must revise" faster than almost any other. A mistake that wastes your audience's time, and will make you look useless in the eyes of your potential clients. That mistake is saying "learn how to X", "research how to Y", or "figure out how to Z". Why is this type of teaching point so unacceptable? Imagine if you were sitting in math class, and your teacher said, "Now figure out how... Read More


Should You Drop Your Prices for Clients Who Can't Afford You?

By: Stephanie Tuesday November 28, 2017 comments Tags: Marketing, Mindset, Client attraction, Enrollment, Customer Service, Public relations

Should You Drop Your Prices for Clients Who Can't Afford You?

In one of the business groups I frequent, I recently saw an interesting question: "Do you believe in meeting a customer where they're at financially, or charging full price and sifting through the nose to get that customer?" Many business owners are faced with this question, and there are several valid answers. Which answer is right for you will depend on the client and the scenario, and it's important that you choose one that will create a win-win situation for everyone involved. Today, I'm going to share some principles and strategies... Read More


A Valuable Sales Lesson From a Stray Cat

By: Stephanie Tuesday November 14, 2017 comments Tags: Mindset, Public speaking, Client attraction, Enrollment, Public relations

A Valuable Sales Lesson From a Stray Cat

A few years ago, while I was on vacation, I received a very usefulsales lesson from a stray cat. I was sitting in the condo, enjoying some late-evening relaxation, when I heard meowing nearby. I got up and, to my surprise, I found a cat I'd never seen before sitting by the sliding glass door, calling for my attention. I opened the door, and thetiny animal stared up at me with a look of absolute expectancy on its face. I tried to pet it and it let me, then it continued to coax me for food. It was obvious that, in this cat's mind,... Read More


Are You Making it Too Hard for People to Buy From You?

By: Stephanie Tuesday October 17, 2017 comments Tags: Marketing, Lead attraction, Client attraction, Public relations, Social media

Are You Making it Too Hard for People to Buy From You?

When people want to buy something, they have lots of options. According to Internet Live Stats , there are over 1,250,240,286 websites in the world today - and the number kept growing even as I looked at the page. Obviously, not all of these websites are your direct competitors, but even if you just look up your specific industry in your geographical area, you'll probably find at LEAST three or four other people doing the same thing you do. And that's assuming people are even sure they want a product in your field. They might just decide... Read More



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