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What Authors Can Teach Business Owners About Content Marketing

By: Stephanie Tuesday February 5, 2019 comments Tags: Marketing, Copywriting, Lead attraction, Content marketing, Social media

What Authors Can Teach Business Owners About Content Marketing

The first month of the New Year just ended, and as we continue this new chapter in our businesses and lives, many of us will be reflecting on the strategies we use to grow our companies and attract clients. If your strategies include content marketing, particularly social media marketing, this is a perfect time to look at a trend I've noticed in the strategies two different industries use, and how they impact the level of engagement these industries get on Twitter. In particular, I'm talking about the #Business hashtag... Read More


How to Shed Fear and Guilt and Make More Sales

By: Stephanie Tuesday January 22, 2019 comments Tags: Mindset, Client attraction, Enrollment, Sales

How to Shed Fear and Guilt and Make More Sales

When you're having a conversation that you hope will lead to a sale, and it's time to ask for money, what kind of feelings come up? Do you feel confident, happy, and ready to give great value and be paid what you're worth in return? Or do you feel guilty, nervous, and uncomfortable with the idea of asking someone to part with their hard-earned money? For many people, asking for money is a challenge. The media, our peers, the internet, and sometimes our parents tell us that rich people are greedy and bad, and to ask someone for money is... Read More


How Business Owners Can Let Go and Relax During The Holidays

By: Stephanie Thursday December 20, 2018 comments Tags: Time management, Mindset

How Business Owners Can Let Go and Relax During The Holidays

Happy holidays! Today's blog post is a few days early, because who wants to read business emails and work-related blogposts on Christmas Day? OK, I'm sure there are some of you out there, and hey, I'm not here to judge. :P But if you ARE reading this on Christmas, that might be a sign that you have a special need for it, because today's article is about how to let go and relax during your holidays, instead of feeling constantly guilty because you "should" be getting work done. Full disclosure: this is an area where I myself need to... Read More


How to Respond When Potential Clients Say They Aren't Interested

By: Stephanie Tuesday December 11, 2018 comments Tags: Mindset, Client attraction, Enrollment, Public relations, Sales

How to Respond When Potential Clients Say They Aren't Interested

When you're passionate about helping your clients to overcome their challenges and create the lives of their dreams, one of the most frustrating things you can encounter is a person who DEFINITELY needs your product... but still says "I'm not interested". They said they have the problem you solve. They said they want the outcome you create. And yet, they still said "no"! When this happens, many business owners make a sale-killing mistake: they keep on talking about their product . Even though the person they're talking to just said... Read More


Why People Rarely Get Referrals by Networking, and What to do Instead

By: Stephanie Tuesday November 13, 2018 comments Tags: team building, Time management, Lead attraction, Public relations, Business planning, Referral marketing

Why People Rarely Get Referrals by Networking, and What to do Instead

If you've tried to use networking to get more referrals, you've probably experienced something like this: You spend time and gas money to drive to an event, give your elevator speech, listen to everyone else'selevator pitches, exchange business cards, give and receive promises that if I meet someone who needs you, Ill send them your way, hopefully follow up with your potential referral network members, and then... nothing happens. You try again next week, because maybe repetition is the key. You give the same pitch everyone's already... Read More


How to Decide Which Problems You Solve for Your Clients

By: Stephanie Tuesday October 30, 2018 comments Tags: Marketing, product creation, Copywriting, Client attraction, Business planning, Branding, Referral marketing

How to Decide Which Problems You Solve for Your Clients

When youre creating your product, program or service package, designing your brand, scripting your marketing materials, and speaking to potential clients and referral network members, one of the most important questions you need to answer is What problem do I solve for my clients? I recently met an entrepreneur who was having trouble answering that question in her business. Here are the strategies I recommended: 1. Create a list of all the physical, emotional, financial, and/or lifestyle problems that you've helped people solve, or... Read More


The Tools and Resources I Use to Save Time and Get Clients

By: Stephanie Tuesday October 2, 2018 comments Tags: Marketing, Time management, Content marketing, Business planning, Social media, Website design, Referral marketing

The Tools and Resources I Use to Save Time and Get Clients

When you're starting or growing a business, having the right tools, training, services and resources can make your job exponentially easier. To help you accomplish that goal faster, I've made a new page on my website with descriptions and links for the software and services I use to: 1. Get more referrals and get paid for the referrals I make, WITHOUT spending hours attending networking events 2. Attract clients through social media, without getting sucked into the black hole of my timeline feed 3. Create attractive lead capture... Read More


How Your Marketing Might Be Attracting the Wrong Kind of Leads

By: Stephanie Tuesday September 18, 2018 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction

How Your Marketing Might Be Attracting the Wrong Kind of Leads

One day, an ad appeared in the sidebar of a site I was browsing, and I couldn't help but stare at it. Not out of curiosity or desire, but out of the same kind of incredulous fascination one might feel if they were walking in a desert that had only one tree, and saw that a car had somehow managed to crash into that tree. It was just that improbably bad. The headline in particular caught my eye: "The only site that gets you a girl". There are so many things wrong with this ad. Let's take a moment to break it down. Problem #1: For... Read More


QUIZ: How Good Is Your Lead Generation System?

By: Stephanie Tuesday September 4, 2018 comments Tags: Marketing, Lead attraction, Client attraction

QUIZ: How Good Is Your Lead Generation System?

After several months of contacting leads for Realtors, I've come to a disturbing conclusion: a lot of lead generation systems just aren't very good. Between the duplicates and stale leads and formatting problems (oh, my!), it was a lot of time, work and expense for not a lot of good leads. I decided it was time for me to use that experience to help business owners, especially Realtors, to determine whether their lead system is actually doing its job, or if it's time to find a better one. If you'd like to find outwhether your lead... Read More


This Coupon Is a Perfect Example of How NOT to Advertise

By: Stephanie Tuesday August 21, 2018 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction

This Coupon Is a Perfect Example of How NOT to Advertise

If you get coupons in your mailbox, you might have seen this one recently: Image credit: Foodology.ca If you're anything like my family and I, your reaction was probably something like this: "Ummm, what? What's beyond meat?" "Something unexpected? What would I not expect to have in a burger? If I don't expect it to be in the burger, I probably don't WANT it to be in the burger." "Are they seriously advertising the fact that they're being dodgy about what's in their burger?" "It's human meat, isn't it?" "Frell me, they're... Read More



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