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Can Snapchat Be Useful For B2B Marketing?

Tuesday October 31, 2017 comments Tags: Marketing, Lead attraction, Client attraction, Content marketing, Public relations, Business planning, Lead nurture, Social media

Can Snapchat Be Useful For B2B Marketing?

Guest post by Anthony Musker.​ I know many of you may raise your brows after reading the heading of this post. You may be thinking that B2B Marketing and Snapchat are quite different from each other, and the latter is a fun-associated application that sends short video clips and images. So how could it be useful for B2B marketing? It may be a fun-associated app, but it also helps in connecting people in the real world. Just like Facebook and Twitter , it can also be useful in advertising your products and services and connecting with... Read More


Are You Making it Too Hard for People to Buy From You?

By: Stephanie Tuesday October 17, 2017 comments Tags: Marketing, Lead attraction, Client attraction, Public relations, Social media

Are You Making it Too Hard for People to Buy From You?

When people want to buy something, they have lots of options. According to Internet Live Stats , there are over 1,250,240,286 websites in the world today - and the number kept growing even as I looked at the page. Obviously, not all of these websites are your direct competitors, but even if you just look up your specific industry in your geographical area, you'll probably find at LEAST three or four other people doing the same thing you do. And that's assuming people are even sure they want a product in your field. They might just decide... Read More


How to Balance Social Media With Your Other Business Tasks

By: Stephanie Tuesday October 3, 2017 comments Tags: Marketing, Time management, Lead attraction, Mindset, Client attraction, Content marketing, Customer Service, Public relations, Business planning, Lead nurture, Social media

How to Balance Social Media With Your Other Business Tasks

I recently had an interesting conversation with some of my fellow writers who were struggling with social media addiction. They wanted to focus on creating content, but they felt compelled to continuously check their notifications on their favorite social channels. As a result, they were struggling to actually produce content, because they were spending so much time online. But as I pointed out, social media addiction isn't 100% a bad thing. As a creative, introverted copywriter, I have the opposite problem: if left to my natural... Read More


Guest Article - 5 Strategies To Get More Referral Partners At Networking Events

By: Stephanie Tuesday September 19, 2017 comments Tags: Marketing, Lead attraction, Mindset, Client attraction, Public relations, Follow-ups, Referral marketing

Guest Article - 5 Strategies To Get More Referral Partners At Networking Events

How many hours have you spent driving to networking events, making small talk, asking questions, giving pitches, handing out business cards, and doing follow-ups... only to have few or NO new sales or referrals to show for it? Live, in-person networking can be an invaluable source of clients and referral partners, because it enables you to build rapport and trust much faster than most online methods can. Unfortunately, many people are just a few skills away from getting a return on their investment of time and energy, so they spend... Read More


104 Facts to Help You Get More Clients Through Mobile Marketing

Tuesday September 5, 2017 comments Tags: Marketing, Lead attraction, Client attraction, Email marketing, Content marketing, Public relations, Business planning, Website design, Customer retention

104 Facts to Help You Get More Clients Through Mobile Marketing

Mobile marketing is currently one of the newest and most effective forms of digital marketing. For those who aren't familiar with it, it provides customers with personalised information promoting services, goods and ideas. Mobile marketing includes any client attraction activity that is conducted through a network that mobile users are constantly connected to. Some of the main benefits associated with mobile marketing include the ability to send location-and-time-sensitive pieces of information via a wide variety of channels, including... Read More


Should A Life Coach Specialize In One Type Of Business Professional?

Tuesday August 15, 2017 comments Tags: Marketing, Client attraction, Business planning

Should A Life Coach Specialize In One Type Of Business Professional?

Due in large part to a rapidly shifting business landscape, as well as the increasing complexity of various professional roles and responsibilities, business professionals across a wide range of industries have sought outside assistance from life coaches and have thus experienced the benefits of the guidance offered by these impressive experts. When working with clients, the most effective coaches tend to rely on many of the same elements utilized by consultants and therapists to help the individuals they work with to recognize an ideal... Read More


Why Highly Educated People Often Struggle to Make Sales

By: Stephanie Tuesday July 18, 2017 comments Tags: Marketing, Copywriting, Public speaking, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Public relations, Lead nurture, Social media, Website design, Video marketing, Referral marketing

Why Highly Educated People Often Struggle to Make Sales

If you're a highly intelligent, educated person, you probably have a special challenge when it comes to making sales. You explain your offering to your client, you tell them what you'll help them do, and you give them a list of the things they'll get... ...but instead of getting as excited as you thought they would, and immediately taking action to purchase a product they obviously need, they go blank-eyed and seem to lose all interest. They might ask you "What does that mean?", give a neutrally polite "that's interesting", or tell... Read More


How to Track Submission Form Leads and Phone Leads on Your Website

Tuesday June 13, 2017 comments Tags: Marketing, Website design

How to Track Submission Form Leads and Phone Leads on Your Website

Many people try to get clients through their website, only to end up wasting money and losing leads because they don't know how to track and validate those leads properly. If you want a good return on your website marketing investment, you need to know where your best leads are coming from, which parts of your website are inducing them to contact you, and which parts of the site aren't getting results and need to be improved. The trouble with that is, the process can seem very complicated and technical when you don't know how to do it, and... Read More


10 Video Marketing Mistakes that Annoy Your Audience and Kill Your Sales

By: Stephanie Tuesday June 6, 2017 comments Tags: Video marketing, Marketing, Lead attraction, Public speaking, Client attraction, product launch, Content marketing, Lead nurture, Social media

10 Video Marketing Mistakes that Annoy Your Audience and Kill Your Sales

​ When you make a marketing video, are people watching the whole thing, and are they reaching the end of the video with a desire to take the next step? Or are they clicking away and forgetting about it the moment its over or, even worse, giving up on it halfway through and leaving? Today, Im going to share 10 classic mistakes Ive seen people make in their marketing videos, and how to avoid boring your viewers into abandoning your videos. Mistake #1: Not getting to the point IMMEDIATELY. Yes, your animated logo is cool. No,... Read More


How To Build A High-Performance Lead Generation Website

Tuesday April 18, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Content marketing, Branding, Website design

How To Build A High-Performance Lead Generation Website

Guest post byBrad Shorr . By now you should know that it doesnt matter how good your product or service is if you dont have the marketing skills necessary to drive customers to do business with you. The same idea applies to Internet marketing, where developing a high-performance lead generation website is absolutely crucial for any business to succeed. The number of products and services that sell themselves is so small that its insignificant. You simply cannot afford to have anything less than a fully functional and highly... Read More



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