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Why Highly Educated People Often Struggle to Make Sales

By: Stephanie O'Brien Tuesday July 18, 2017 comments Tags: Marketing, Copywriting, Public speaking, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Public relations, Lead nurture, Social media, Website design, Video marketing, Referral marketing

Why Highly Educated People Often Struggle to Make Sales

If you're a highly intelligent, educated person, you probably have a special challenge when it comes to making sales. You explain your offering to your client, you tell them what you'll help them do, and you give them a list of the things they'll get... ...but instead of getting as excited as you thought they would, and immediately taking action to purchase a product they obviously need, they go blank-eyed and seem to lose all interest. They might ask you "What does that mean?", give a neutrally polite "that's interesting", or tell... Read More


Should You Say What You're Thinking, Or Not?

By: Stephanie O'Brien Tuesday June 27, 2017 comments Tags: Lead attraction, Mindset, Inspiration, Public speaking, Client attraction, Email marketing, Content marketing, Public relations, Branding, Video marketing

Should You Say What You're Thinking, Or Not?

I recently had an interesting experience on an art site, and it reminded me of an important principle that applies to both your business and your life in general. I was reading a comic by one of my favorite artists, and I thought about making a comment. I typed something I thought was fitting and funny... and then paused. I found myself asking, Should I post this? Does it add enough to the conversation, or is it just more internet noise? This person already gets a lot of comments on her art. In the end, I decided to post it,... Read More


10 Video Marketing Mistakes that Annoy Your Audience and Kill Your Sales

By: Stephanie O'Brien Tuesday June 6, 2017 comments Tags: Video marketing, Marketing, Lead attraction, Public speaking, Client attraction, product launch, Content marketing, Lead nurture, Social media

10 Video Marketing Mistakes that Annoy Your Audience and Kill Your Sales

​ When you make a marketing video, are people watching the whole thing, and are they reaching the end of the video with a desire to take the next step? Or are they clicking away and forgetting about it the moment its over or, even worse, giving up on it halfway through and leaving? Today, Im going to share 10 classic mistakes Ive seen people make in their marketing videos, and how to avoid boring your viewers into abandoning your videos. Mistake #1: Not getting to the point IMMEDIATELY. Yes, your animated logo is cool. No,... Read More


What a Meditation Audio Teaches Coaches About How to Help Their Clients

By: Stephanie O'Brien Tuesday December 6, 2016 comments Tags: product creation, Public speaking, Customer Service, Public relations

What a Meditation Audio Teaches Coaches About How to Help Their Clients

Are you equipping your clients to change their lives, or leaving them frustrated and confused? A little while ago, a friend of mine told me about a meditation CD that was supposed to help her improve her life... but instead, it left her bewildered, annoyed, and unable to get any results from it. The problem this CD had is also a pitfall that many coaches risk falling into, so to help you avoid that trap, I wrote a guest article for the International Coach Federation. If you want to make sure that you're equipping ALL of your clients for... Read More


Guest Star Post: How to Get More Clients by Saying Less

By: Stephanie O'Brien Friday November 4, 2016 comments Tags: Marketing, Copywriting, Public speaking, Client attraction, About me page, Email marketing, Content marketing, Webinar, Enrollment, Public relations, Lead nurture

Guest Star Post: How to Get More Clients by Saying Less

When you have an enrollment conversation or create your marketing materials, are you really telling your audience what they need to know? Or are you losing their interest by talking about too many things that your potential client doesn't care about? In today's Guest Star blog post,Rob Frappierwill help you todetermine which parts of your message are essential to inspiring the client to sign up, and what will only bore them and drive them away. By the way, this will be my last Guest Star blogpost for a while. I will still post a new... Read More


Guest Star Post: 6 Master Public Speakers’ Secrets to Powerful Presentations

By: Stephanie O'Brien Friday September 16, 2016 comments Tags: Public speaking, Speaking tips, Lead attraction, Client attraction

Guest Star Post: 6 Master Public Speakers’ Secrets to Powerful Presentations

Do you speak in front of groups, host webinars or teleseminars, run a podcast, or participate in online summits? If you use any form of public speaking to attract or serve clients, todays Guest Starblog post will give you 6 powerful, practical tips for creating a presentation that blows your audiences minds. ... Read More


Guest Star Post: 7 Steps to Sell High-End Programs From The Stage

By: Stephanie O'Brien Friday July 29, 2016 comments Tags: Sell from stage, Public speaking, Sales, Marketing, Client attraction

Guest Star Post: 7 Steps to Sell High-End Programs From The Stage

If you're selling a high-end program that costs several thousand dollars or more, one of the best ways to do it is to make your offer on stage during a live event. Live events give you the chance to connect with your audience face to face, and to build trust and rapport with them by educating them and answering their questions directly. I've personally seen Ted McGrath, the author of today's Guest Star blog post, sell multiple packages worth $100,000 dollars in a single presentation. Today, he's going to tell you EXACTLY... Read More


How to Create an Automated Webinar to Attract High-Paying Coaching Clients, Part 2: Telling Your Story

By: Stephanie O'Brien Tuesday July 19, 2016 comments Tags: Marketing, Lead attraction, Public speaking, Client attraction, product launch, Content marketing, Webinar creation, Enrollment

How to Create an Automated Webinar to Attract High-Paying Coaching Clients, Part 2: Telling Your Story

​When you're creating a webinar to attract more coaching clients, one of the key ingredients is telling your story in a way that builds connection and trust. As I mentioned in last week's blog post , telling your story is usually the second segment in a webinar. First, you explain what your audience is about to learn. Then, you explain why you're the right person to learn it from. Here's a simple formula for telling your story, as well as some guidelines for making your storytelling gripping and effective: The formula for... Read More


How to Create an Automated Webinar to Attract High-Paying Coaching Clients, Part 1: The Topic, Gift and Script

By: Stephanie O'Brien Monday July 11, 2016 comments Tags: Marketing, Lead attraction, Client attraction, Public speaking, product launch, Webinar creation

How to Create an Automated Webinar to Attract High-Paying Coaching Clients, Part 1: The Topic, Gift and Script

When you're selling a coaching package worth a few hundred to several thousand dollars, it's important to give your clients a very good reason to trust you, desire your product, and decide that it's worth the time and money to enroll. An automated webinar is a great way to do this, because it enables you to introduce yourself, prove your expertise by giving great value, and make your offer, without spending a huge amount of your personal time. In today's blog post, I'm going to tell you how to: Choose a topic for your... Read More


Guest Star Post: 5 Ways For Entrepreneurs To Stand Out And Get Clients

By: Stephanie O'Brien Friday May 20, 2016 comments Tags: Marketing, Copywriting, Article creation, Lead attraction, Mindset, Public speaking, Client attraction, About me page, Email marketing, Content marketing, Enrollment, Public relations

Guest Star Post: 5 Ways For Entrepreneurs To Stand Out And Get Clients

​ Do you sometimes feel like you're lost in the crowd, and invisible to your ideal clients? If so, I've got good news: in this week's Guest Star blog post, I'm giving you 5 proven ways to stand out in your industry, get your ideal clients' attention, and help them trust and connect with you in a way that makes them eager to sign up. Click the button below to discover these 5 game-changing client attraction methods today! ... Read More



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