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Should You do the Job Yourself, Hire It Out, or Just Forget About It?

By: Stephanie O'Brien Tuesday May 2, 2017 comments Tags: Time management, Blogging, Mindset, Client attraction, product launch, leadership, Business planning

Should You do the Job Yourself, Hire It Out, or Just Forget About It?

One of the biggest challenges business owners face is finding the time to do everything they need to do - or using some other way to get it done. As my JV partner, Matthew Radin, has commented a few times during our calls, "You have three basic choices: do it yourself, get someone else to do it, or it doesn't get done." Today, I'm going to give you some criteria you can use to determine which option you should take for any given task. Here are the criteria you can use to decide whether to do it, delegate it or delete it. 1. Does... Read More


How To Build A High-Performance Lead Generation Website

Tuesday April 18, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Content marketing, Branding, Website design

How To Build A High-Performance Lead Generation Website

Guest post byBrad Shorr . By now you should know that it doesnt matter how good your product or service is if you dont have the marketing skills necessary to drive customers to do business with you. The same idea applies to Internet marketing, where developing a high-performance lead generation website is absolutely crucial for any business to succeed. The number of products and services that sell themselves is so small that its insignificant. You simply cannot afford to have anything less than a fully functional and highly... Read More


Is Curiosity Attracting Clients To Your Products, or Pushing Them Away?

By: Stephanie O'Brien Tuesday April 11, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Public relations, Lead nurture, Social media

Is Curiosity Attracting Clients To Your Products, or Pushing Them Away?

When you try to raise curiosity in your potential clients, are you actually getting them interested, or just confusing them and turning them off? There's a right way and a wrong way to build curiosity. I recently participated in a #wattpad4 conversation on Twitter , where fiction authors congregate to discuss their craft. While the conversation was focused on fiction books, one of the participants gave a piece of advice that applies very strongly to marketing: "It's crucial that the opening line be CLEAR. Any questions the... Read More


25 Features Every Online Business Must Have to Get More Leads in 2017

Tuesday March 28, 2017 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Branding

25 Features Every Online Business Must Have to Get More Leads in 2017

Want to get more leads through your website? In today's blog post, guest writer Tracy Williams is sharing an infographic that reveals 25 features that will help you get more leads, clients and money through your website in 2017. I may have to give my own websites a tune-up after reading this! Here's what Tracy has to say about optimizing your website to get more leads: If you're going to go to the trouble of getting a website set up to promote your business, then you shouldnt do it half-heartedly. There are many different factors... Read More


When You're Trying to Write, but Just Can't Start: How to Write the First Few Paragraphs

By: Stephanie O'Brien Tuesday March 21, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Lead nurture, Social media

When You're Trying to Write, but Just Can't Start: How to Write the First Few Paragraphs

Don't you hate it when you're supposed to write some content for your business, but you just can't figure out what to say in the first few sentences? One of the biggest challenges for a writer is knowing where and how to start. I've noticed this in my capacity both as a marketing copywriter and a novelist - sometimes, the first scene or paragraph is the hardest. This challenge stems partly from the fact that the first sentences are the most important. They're the ones that help your readers to decide whether or not to keep reading,... Read More


Do Your Clients Think They Don't Need Your Product?

By: Stephanie O'Brien Tuesday March 14, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Public relations, Lead nurture, Social media, Branding

Do Your Clients Think They Don't Need Your Product?

Are you selling something your clients know they want? Or are you offering a cure for a disease they don't know they have? A little while ago, I was scrolling through my Twitter feed, and I came across this gem from Calvin and Hobbes: It reminded me of a recent conversation I'd had with one of my clients when I suggested that she change the name of a chapter in her course. Why did I want her to change it? Because her potential clients don't know that they need the mindset she was describing. And if they don't know they need... Read More


One Selling Point You Should NOT Use in Your Marketing

By: Stephanie O'Brien Tuesday March 7, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Lead nurture, Social media

One Selling Point You Should NOT Use in Your Marketing

When you're describing your product and how it helps your clients, there's one "selling point" that you should seldom or never use: "Why you should/shouldn't X". Seriously, this is a sale-killer. "Why you should never do __"... "why it's vital to __ after each meal"... "why every business needs __"... those are all examples of phrases that DON'T belong in your emails, sales pages, blog posts, and other marketing materials. Why is "why you should/shouldn't" such a bad phrase? I'm going to be a hypocrite for a minute here, and... Read More


A Harsh Truth Every Business Owner Needs to Understand

By: Stephanie O'Brien Tuesday February 28, 2017 comments Tags: Marketing, Copywriting, Lead attraction, Mindset, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Public relations, Lead nurture, Social media

A Harsh Truth Every Business Owner Needs to Understand

When I teach people how to describe their services, or when I write their materials for them, I often end up having to tell them a certain harsh truth: Unless they know you personally, your potential clients probably don't care about the things you care about. You know these things are important. I know they're important. But your clients don't know, and therefore, they don't care. At least, not until you give them a reason to care. Here are three things your clients don't care about as much as you might think. 1. Your... Read More


Avoid Losing Leads by Using the Scavenger Hunt Principle of Marketing

By: Stephanie O'Brien Tuesday February 14, 2017 comments Tags: Marketing, Copywriting, Blogging, Client attraction, Email marketing, product launch, Content marketing, Public relations, Business planning, Lead nurture, Social media

Avoid Losing Leads by Using the Scavenger Hunt Principle of Marketing

Are you giving your leads the best possible chance of becoming customers, or are you needlessly losing them somewhere along the way? The answer to that question partly depends on how well you use the "Scavenger Hunt" principle when creating your sales funnel. What is the Scavenger Hunt principle? As kids - or as adults - you may have played a game where one person made and hid a series of clues, and the others had to find them. Each clue led to the location of the next clue. Sometimes, if you were lucky - or unlucky, depending... Read More


´╗┐Should You Outline Your Marketing Materials, or Fly by the Seat of Your Pants?

By: Stephanie O'Brien Tuesday January 31, 2017 comments Tags: Marketing, product creation, Copywriting, Blogging, Article creation, Client attraction, About me page, Email marketing, Content marketing, Webinar

´╗┐Should You Outline Your Marketing Materials, or Fly by the Seat of Your Pants?

For every writer, whether in the field of fiction or nonfiction, there's an important question that needs to be asked: "Should I outline my material before I write it, or fly by the seat of my pants?" If you write blog posts, web pages, articles, video scripts, sales pages, training programs, courses, or ebooks for your business, this question will probably come up for you. Both methods have their merits. Flying by the seat of your pants - or "pantsing", to use a more concise and funnier-sounding term - allows for a greater degree of... Read More



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