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Is Curiosity Attracting Clients To Your Products, or Pushing Them Away?

By: Stephanie O'Brien Tuesday April 11, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Public relations, Lead nurture, Social media

Is Curiosity Attracting Clients To Your Products, or Pushing Them Away?

When you try to raise curiosity in your potential clients, are you actually getting them interested, or just confusing them and turning them off? There's a right way and a wrong way to build curiosity. I recently participated in a #wattpad4 conversation on Twitter , where fiction authors congregate to discuss their craft. While the conversation was focused on fiction books, one of the participants gave a piece of advice that applies very strongly to marketing: "It's crucial that the opening line be CLEAR. Any questions the... Read More


When You're Trying to Write, but Just Can't Start: How to Write the First Few Paragraphs

By: Stephanie O'Brien Tuesday March 21, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Lead nurture, Social media

When You're Trying to Write, but Just Can't Start: How to Write the First Few Paragraphs

Don't you hate it when you're supposed to write some content for your business, but you just can't figure out what to say in the first few sentences? One of the biggest challenges for a writer is knowing where and how to start. I've noticed this in my capacity both as a marketing copywriter and a novelist - sometimes, the first scene or paragraph is the hardest. This challenge stems partly from the fact that the first sentences are the most important. They're the ones that help your readers to decide whether or not to keep reading,... Read More


Do Your Clients Think They Don't Need Your Product?

By: Stephanie O'Brien Tuesday March 14, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Public relations, Lead nurture, Social media, Branding

Do Your Clients Think They Don't Need Your Product?

Are you selling something your clients know they want? Or are you offering a cure for a disease they don't know they have? A little while ago, I was scrolling through my Twitter feed, and I came across this gem from Calvin and Hobbes: It reminded me of a recent conversation I'd had with one of my clients when I suggested that she change the name of a chapter in her course. Why did I want her to change it? Because her potential clients don't know that they need the mindset she was describing. And if they don't know they need... Read More


One Selling Point You Should NOT Use in Your Marketing

By: Stephanie O'Brien Tuesday March 7, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Lead nurture, Social media

One Selling Point You Should NOT Use in Your Marketing

When you're describing your product and how it helps your clients, there's one "selling point" that you should seldom or never use: "Why you should/shouldn't X". Seriously, this is a sale-killer. "Why you should never do __"... "why it's vital to __ after each meal"... "why every business needs __"... those are all examples of phrases that DON'T belong in your emails, sales pages, blog posts, and other marketing materials. Why is "why you should/shouldn't" such a bad phrase? I'm going to be a hypocrite for a minute here, and... Read More


A Harsh Truth Every Business Owner Needs to Understand

By: Stephanie O'Brien Tuesday February 28, 2017 comments Tags: Marketing, Copywriting, Lead attraction, Mindset, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Public relations, Lead nurture, Social media

A Harsh Truth Every Business Owner Needs to Understand

When I teach people how to describe their services, or when I write their materials for them, I often end up having to tell them a certain harsh truth: Unless they know you personally, your potential clients probably don't care about the things you care about. You know these things are important. I know they're important. But your clients don't know, and therefore, they don't care. At least, not until you give them a reason to care. Here are three things your clients don't care about as much as you might think. 1. Your... Read More


How to Concentrate For Long Periods Without Getting Distracted

By: Stephanie O'Brien Tuesday February 21, 2017 comments Tags: product creation, Time management, Copywriting, Blogging, Article creation, Mindset, Motivation, Email marketing, product launch, Content marketing, Webinar

How to Concentrate For Long Periods Without Getting Distracted

In today's distraction-packed world, it can be a challenge to focus on one task for a protracted period of time. You're just getting into the groove, your train of thought is leaving the station, and you're ready to be productive... and then an email comes in, someone messages you on Facebook, or you think of something else that has to be done, and the next thing you know, you've lost half an hour. Now, not only are you behind schedule, but you're wasting even MORE time on mentally kicking yourself! This challenge comes up a lot in... Read More


´╗┐Should You Outline Your Marketing Materials, or Fly by the Seat of Your Pants?

By: Stephanie O'Brien Tuesday January 31, 2017 comments Tags: Marketing, product creation, Copywriting, Blogging, Article creation, Client attraction, About me page, Email marketing, Content marketing, Webinar

´╗┐Should You Outline Your Marketing Materials, or Fly by the Seat of Your Pants?

For every writer, whether in the field of fiction or nonfiction, there's an important question that needs to be asked: "Should I outline my material before I write it, or fly by the seat of my pants?" If you write blog posts, web pages, articles, video scripts, sales pages, training programs, courses, or ebooks for your business, this question will probably come up for you. Both methods have their merits. Flying by the seat of your pants - or "pantsing", to use a more concise and funnier-sounding term - allows for a greater degree of... Read More


Guest Star Post: How to Get More Clients by Saying Less

By: Stephanie O'Brien Friday November 4, 2016 comments Tags: Marketing, Copywriting, Public speaking, Client attraction, About me page, Email marketing, Content marketing, Webinar, Enrollment, Public relations, Lead nurture

Guest Star Post: How to Get More Clients by Saying Less

When you have an enrollment conversation or create your marketing materials, are you really telling your audience what they need to know? Or are you losing their interest by talking about too many things that your potential client doesn't care about? In today's Guest Star blog post,Rob Frappierwill help you todetermine which parts of your message are essential to inspiring the client to sign up, and what will only bore them and drive them away. By the way, this will be my last Guest Star blogpost for a while. I will still post a new... Read More


How to Create an Automated Webinar to Attract High-Paying Coaching Clients, Part 4: Attracting Viewers

By: Stephanie O'Brien Monday August 1, 2016 comments Tags: Webinar, Client attraction, Lead attraction, Blogging, Email marketing

How to Create an Automated Webinar to Attract High-Paying Coaching Clients, Part 4: Attracting Viewers

Over the last few weeks, you've learned how to create the script for your webinar , tell your story in the webinar , and turn your script into an audio and video . But even the best webinar won't grow your business if nobody watches it, so today, I'm going to give you 5 ways to get people to watch your webinar. Method #1: Promoting your webinar on social media Sites like Facebook, Twitter and LinkedIn can be good sources of leads for your webinar, if you know how to use them. Here are a few guidelines for promoting your... Read More


How to Create an Automated Webinar to Attract High-Paying Coaching Clients, Part 3: Creating Your Webinar Video

By: Stephanie O'Brien Tuesday July 26, 2016 comments Tags: product creation, Webinar creation, Webinar, Marketing, Audacity, Sound editing, Video editing, Movie Maker

How to Create an Automated Webinar to Attract High-Paying Coaching Clients, Part 3: Creating Your Webinar Video

If you want to attract more clients by creating an automated webinar, but you aren't very tech-savvy, today's blog post is for you. In the last two blog posts, I told you how to create the script for your webinar , and how to tell your story in the webinar in a way that builds connection, interest and trust. Today, I'm going to tell you how to record the audio for your webinar, combine it with slides, and turn it into a video. How to record your webinar audio: My favorite software for recording and editing audio is... Read More


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