Blog

Can Snapchat Be Useful For B2B Marketing?

Tuesday October 31, 2017 comments Tags: Marketing, Lead attraction, Client attraction, Content marketing, Public relations, Business planning, Lead nurture, Social media

Can Snapchat Be Useful For B2B Marketing?

Guest post by Anthony Musker.​ I know many of you may raise your brows after reading the heading of this post. You may be thinking that B2B Marketing and Snapchat are quite different from each other, and the latter is a fun-associated application that sends short video clips and images. So how could it be useful for B2B marketing? It may be a fun-associated app, but it also helps in connecting people in the real world. Just like Facebook and Twitter , it can also be useful in advertising your products and services and connecting with... Read More


How to Balance Social Media With Your Other Business Tasks

By: Stephanie Tuesday October 3, 2017 comments Tags: Marketing, Time management, Lead attraction, Mindset, Client attraction, Content marketing, Customer Service, Public relations, Business planning, Lead nurture, Social media

How to Balance Social Media With Your Other Business Tasks

I recently had an interesting conversation with some of my fellow writers who were struggling with social media addiction. They wanted to focus on creating content, but they felt compelled to continuously check their notifications on their favorite social channels. As a result, they were struggling to actually produce content, because they were spending so much time online. But as I pointed out, social media addiction isn't 100% a bad thing. As a creative, introverted copywriter, I have the opposite problem: if left to my natural... Read More


104 Facts to Help You Get More Clients Through Mobile Marketing

Tuesday September 5, 2017 comments Tags: Marketing, Lead attraction, Client attraction, Email marketing, Content marketing, Public relations, Business planning, Website design, Customer retention

104 Facts to Help You Get More Clients Through Mobile Marketing

Mobile marketing is currently one of the newest and most effective forms of digital marketing. For those who aren't familiar with it, it provides customers with personalised information promoting services, goods and ideas. Mobile marketing includes any client attraction activity that is conducted through a network that mobile users are constantly connected to. Some of the main benefits associated with mobile marketing include the ability to send location-and-time-sensitive pieces of information via a wide variety of channels, including... Read More


How to Block Out Surrounding Noise and Focus on Your Work

By: Stephanie Tuesday August 1, 2017 comments Tags: Time management, Copywriting, Blogging, Article creation, Email marketing, product launch, Content marketing

How to Block Out Surrounding Noise and Focus on Your Work

Sometimes, you need to focus for a long period of time without getting distracted or bored. Whether it's writing a blog post, mapping out the content for a group program, finishing a project for a client, or anything else that requires a protracted period of mental concentration, I've found that having pleasant, non-distracting music in the background can be invaluable. It helps me to concentrate, and it makes the task a lot more fun. If you need help to concentrate on your longer and more mentally taxing tasks, here are some of my... Read More


Why Highly Educated People Often Struggle to Make Sales

By: Stephanie Tuesday July 18, 2017 comments Tags: Marketing, Copywriting, Public speaking, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Public relations, Lead nurture, Social media, Website design, Video marketing, Referral marketing

Why Highly Educated People Often Struggle to Make Sales

If you're a highly intelligent, educated person, you probably have a special challenge when it comes to making sales. You explain your offering to your client, you tell them what you'll help them do, and you give them a list of the things they'll get... ...but instead of getting as excited as you thought they would, and immediately taking action to purchase a product they obviously need, they go blank-eyed and seem to lose all interest. They might ask you "What does that mean?", give a neutrally polite "that's interesting", or tell... Read More


Should You Say What You're Thinking, Or Not?

By: Stephanie Tuesday June 27, 2017 comments Tags: Lead attraction, Mindset, Inspiration, Public speaking, Client attraction, Email marketing, Content marketing, Public relations, Branding, Video marketing

Should You Say What You're Thinking, Or Not?

I recently had an interesting experience on an art site, and it reminded me of an important principle that applies to both your business and your life in general. I was reading a comic by one of my favorite artists, and I thought about making a comment. I typed something I thought was fitting and funny... and then paused. I found myself asking, Should I post this? Does it add enough to the conversation, or is it just more internet noise? This person already gets a lot of comments on her art. In the end, I decided to post it,... Read More


10 Video Marketing Mistakes that Annoy Your Audience and Kill Your Sales

By: Stephanie Tuesday June 6, 2017 comments Tags: Video marketing, Marketing, Lead attraction, Public speaking, Client attraction, product launch, Content marketing, Lead nurture, Social media

10 Video Marketing Mistakes that Annoy Your Audience and Kill Your Sales

​ When you make a marketing video, are people watching the whole thing, and are they reaching the end of the video with a desire to take the next step? Or are they clicking away and forgetting about it the moment its over or, even worse, giving up on it halfway through and leaving? Today, Im going to share 10 classic mistakes Ive seen people make in their marketing videos, and how to avoid boring your viewers into abandoning your videos. Mistake #1: Not getting to the point IMMEDIATELY. Yes, your animated logo is cool. No,... Read More


How to Capture and Keep Your Customers' Loyalty

By: Stephanie Tuesday May 16, 2017 comments Tags: Customer retention, Mindset, product launch, Content marketing, Customer Service, Public relations, Business planning, Lead nurture

How to Capture and Keep Your Customers' Loyalty

Did you know that your best leads and marketing allies are usually your satisfied customers? When someone has used your product or service and loved it, they've a lot more inclined to work with you again, and to recommend you to their friends, than a stranger to your business would be. This is especially important in light of the fact that bringing someone from being a total stranger to becoming a loyal repeat customer and advocate of your business can take a lot of work. You've got to get their attention, hold that attention, earn... Read More


How To Build A High-Performance Lead Generation Website

Tuesday April 18, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Content marketing, Branding, Website design

How To Build A High-Performance Lead Generation Website

Guest post byBrad Shorr . By now you should know that it doesnt matter how good your product or service is if you dont have the marketing skills necessary to drive customers to do business with you. The same idea applies to Internet marketing, where developing a high-performance lead generation website is absolutely crucial for any business to succeed. The number of products and services that sell themselves is so small that its insignificant. You simply cannot afford to have anything less than a fully functional and highly... Read More


Is Curiosity Attracting Clients To Your Products, or Pushing Them Away?

By: Stephanie Tuesday April 11, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Public relations, Lead nurture, Social media

Is Curiosity Attracting Clients To Your Products, or Pushing Them Away?

When you try to raise curiosity in your potential clients, are you actually getting them interested, or just confusing them and turning them off? There's a right way and a wrong way to build curiosity. I recently participated in a #wattpad4 conversation on Twitter , where fiction authors congregate to discuss their craft. While the conversation was focused on fiction books, one of the participants gave a piece of advice that applies very strongly to marketing: "It's crucial that the opening line be CLEAR. Any questions the... Read More



Categories



Archives


Subscribe

rss