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How to Capture and Keep Your Customers' Loyalty

By: Stephanie O'Brien Tuesday May 16, 2017 comments Tags: Customer retention, Mindset, product launch, Content marketing, Customer Service, Public relations, Business planning, Lead nurture

How to Capture and Keep Your Customers' Loyalty

Did you know that your best leads and marketing allies are usually your satisfied customers? When someone has used your product or service and loved it, they've a lot more inclined to work with you again, and to recommend you to their friends, than a stranger to your business would be. This is especially important in light of the fact that bringing someone from being a total stranger to becoming a loyal repeat customer and advocate of your business can take a lot of work. You've got to get their attention, hold that attention, earn... Read More


Is Curiosity Attracting Clients To Your Products, or Pushing Them Away?

By: Stephanie O'Brien Tuesday April 11, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Public relations, Lead nurture, Social media

Is Curiosity Attracting Clients To Your Products, or Pushing Them Away?

When you try to raise curiosity in your potential clients, are you actually getting them interested, or just confusing them and turning them off? There's a right way and a wrong way to build curiosity. I recently participated in a #wattpad4 conversation on Twitter , where fiction authors congregate to discuss their craft. While the conversation was focused on fiction books, one of the participants gave a piece of advice that applies very strongly to marketing: "It's crucial that the opening line be CLEAR. Any questions the... Read More


Do Your Clients Think They Don't Need Your Product?

By: Stephanie O'Brien Tuesday March 14, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Public relations, Lead nurture, Social media, Branding

Do Your Clients Think They Don't Need Your Product?

Are you selling something your clients know they want? Or are you offering a cure for a disease they don't know they have? A little while ago, I was scrolling through my Twitter feed, and I came across this gem from Calvin and Hobbes: It reminded me of a recent conversation I'd had with one of my clients when I suggested that she change the name of a chapter in her course. Why did I want her to change it? Because her potential clients don't know that they need the mindset she was describing. And if they don't know they need... Read More


A Harsh Truth Every Business Owner Needs to Understand

By: Stephanie O'Brien Tuesday February 28, 2017 comments Tags: Marketing, Copywriting, Lead attraction, Mindset, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Public relations, Lead nurture, Social media

A Harsh Truth Every Business Owner Needs to Understand

When I teach people how to describe their services, or when I write their materials for them, I often end up having to tell them a certain harsh truth: Unless they know you personally, your potential clients probably don't care about the things you care about. You know these things are important. I know they're important. But your clients don't know, and therefore, they don't care. At least, not until you give them a reason to care. Here are three things your clients don't care about as much as you might think. 1. Your... Read More


Avoid Losing Leads by Using the Scavenger Hunt Principle of Marketing

By: Stephanie O'Brien Tuesday February 14, 2017 comments Tags: Marketing, Copywriting, Blogging, Client attraction, Email marketing, product launch, Content marketing, Public relations, Business planning, Lead nurture, Social media

Avoid Losing Leads by Using the Scavenger Hunt Principle of Marketing

Are you giving your leads the best possible chance of becoming customers, or are you needlessly losing them somewhere along the way? The answer to that question partly depends on how well you use the "Scavenger Hunt" principle when creating your sales funnel. What is the Scavenger Hunt principle? As kids - or as adults - you may have played a game where one person made and hid a series of clues, and the others had to find them. Each clue led to the location of the next clue. Sometimes, if you were lucky - or unlucky, depending... Read More


Why the Golden Rule Might Not be Best for Your Business, and a Better Way to Strengthen Your Relationships

By: Stephanie O'Brien Tuesday February 7, 2017 comments Tags: team building, Mindset, Customer Service, Public relations, leadership

Why the Golden Rule Might Not be Best for Your Business, and a Better Way to Strengthen Your Relationships

You've probably heard about the Golden Rule: do unto others as you want them to do unto you. In other words, treat other people the way you want to be treated. In many ways, the Golden Rule is invaluable. It reminds us to treat others with the same care, respect and fairness that we ourselves desire, and to think twice when we're tempted to do something unkind or inequitable. But if it's used blindly, it can actually work AGAINST our relationships with our customers, business contacts, families and friends. Let me give you an... Read More


Will Other Businesses Still Promote You, Even if Your Products are Similar to Theirs?

By: Stephanie O'Brien Tuesday January 24, 2017 comments Tags: Marketing, Lead attraction, Client attraction, Email marketing, product launch, Public relations

Will Other Businesses Still Promote You, Even if Your Products are Similar to Theirs?

A couple weeks ago, I recommended to one of my clients that she should seek out other businesses that serve the same audience as she does, and ask them if they'd be willing to tell their audience about her program. In response, she asked me, "But won't they feel that that conflicts with their interests? If we both serve the same audience, won't they be worried that they'll lose customers by offering my program?" Today, I'd like to give you the same answers I gave her, plus some additional information that will help you to find... Read More


A 1-Second Exercise to Break Free From Overwhelm, Helplessness and Stress

By: Stephanie O'Brien Tuesday January 10, 2017 comments Tags: Time management, Mindset, Inspiration, Customer Service, Public relations

A 1-Second Exercise to Break Free From Overwhelm, Helplessness and Stress

Do you sometimes feel like you're drowning beneath a flood of demands on your time? Maybe your inbox is overflowing, and each new email feels like a new obligation that you have to meet, no matter how vast your existing to-do list is. Maybe you've been blessed with an influx of client projects, but you haven't been miraculously gifted with an extra five hours a day to accommodate them all. Or maybe you're the go-to person every time someone has a task they want completed, and you never really feel like you can say "no". The... Read More


What a Meditation Audio Teaches Coaches About How to Help Their Clients

By: Stephanie O'Brien Tuesday December 6, 2016 comments Tags: product creation, Public speaking, Customer Service, Public relations

What a Meditation Audio Teaches Coaches About How to Help Their Clients

Are you equipping your clients to change their lives, or leaving them frustrated and confused? A little while ago, a friend of mine told me about a meditation CD that was supposed to help her improve her life... but instead, it left her bewildered, annoyed, and unable to get any results from it. The problem this CD had is also a pitfall that many coaches risk falling into, so to help you avoid that trap, I wrote a guest article for the International Coach Federation. If you want to make sure that you're equipping ALL of your clients for... Read More


10 Branding Mistakes You Can NOT Afford to Make

Tuesday November 15, 2016 comments Tags: Marketing, product creation, Copywriting, Lead attraction, Client attraction, graphic design, Content marketing, Public relations, Business planning, Social media, Branding

10 Branding Mistakes You Can NOT Afford to Make

Today's blog post is brought to you by guest writer Niraj Ranjan Rout. For a coach or entrepreneur, your brand is one of your most valuable distinction points. It makes you unique and sets you apart from other similar businesses offering similar services. In short, it answers the most important question your customers tend to ask: Why should I choose you?. "Your brand is the single most important investment you can make in your business." - Steve Forbes You must make sure that your brand captures the soul of your company and... Read More



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