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5 Business Lessons From the Ocean's Impact Zone

By: Stephanie O'Brien Tuesday July 25, 2017 comments Tags: Time management, Mindset, leadership, Business planning

5 Business Lessons From the Ocean's Impact Zone

If you've ever surfed, boogieboarded, or even just swam in the ocean when the waves were large enough to curl over on themselves, you probably know that the impact zone can be one of the scariest places on Earth. If you've been too busy working on your business to tangle with the surf or to look up the phrase "impact zone", it's the part of the ocean where a sufficiently large swell of water flattens out vertically, curls forward, and then slams down in an explosion that instantly transforms soft water into a hard wall of white... Read More


How to Make Time For Two Businesses or Careers at Once

By: Stephanie O'Brien Tuesday July 11, 2017 comments Tags: Time management, Mindset, Motivation, Inspiration, Business planning

How to Make Time For Two Businesses or Careers at Once

For many people, running their own business isn't the first step they take in their breadwinning endeavours. You may have an existing job that you want to keep until your business takes off, or to keep indefinitely if you like it enough. Even if you have entirely traded working as an employee for being your own boss, you may find that you have two sets of talents that are disparate enough to warrant two separate businesses. For example, I love helping business owners to connect with more of the clients who need them, and I'm also... Read More


Should You Sign Up for That Business Event or Training Course?

By: Stephanie O'Brien Tuesday May 23, 2017 comments Tags: Time management, Mindset, leadership, Business planning

Should You Sign Up for That Business Event or Training Course?

If you've ever attended a business event that included an offer, you probably know the experience. The host or a guest speaker gets on stage, gives a presentation that impresses you with great information, and then, after giving you a list of facts that makes it clear how crazy you'd be not to do as they say, they finally do it: They make an offer. The list of bonuses is as long as your arm. The price tag is high, but the value of the offering is way higher. And this is touted asthe thing that will bring you from where you are to... Read More


How to Capture and Keep Your Customers' Loyalty

By: Stephanie O'Brien Tuesday May 16, 2017 comments Tags: Customer retention, Mindset, product launch, Content marketing, Customer Service, Public relations, Business planning, Lead nurture

How to Capture and Keep Your Customers' Loyalty

Did you know that your best leads and marketing allies are usually your satisfied customers? When someone has used your product or service and loved it, they've a lot more inclined to work with you again, and to recommend you to their friends, than a stranger to your business would be. This is especially important in light of the fact that bringing someone from being a total stranger to becoming a loyal repeat customer and advocate of your business can take a lot of work. You've got to get their attention, hold that attention, earn... Read More


Top 5 Time-Wasters That Hold Small Businesses Back From Success

By: Stephanie O'Brien Tuesday May 9, 2017 comments Tags: team building, Time management, Mindset, leadership, Business planning

Top 5 Time-Wasters That Hold Small Businesses Back From Success

Time. It's your most valuable and irreplaceable asset, yet it's also one of the ones that small businesses are the best at wasting! We only have 24 hours in a day, but all too often, we spend those hours on the wrong things, or do the things we're supposed to do less efficiently than we could be doing them. As a result, we trade more of our priceless time than we want to, in exchange for less money than we desire and could have been making. Today, I'm sharing a blogpost byAubrey Blankenship on the top 5 ways in which small business owners... Read More


Should You do the Job Yourself, Hire It Out, or Just Forget About It?

By: Stephanie O'Brien Tuesday May 2, 2017 comments Tags: Time management, Blogging, Mindset, Client attraction, product launch, leadership, Business planning

Should You do the Job Yourself, Hire It Out, or Just Forget About It?

One of the biggest challenges business owners face is finding the time to do everything they need to do - or using some other way to get it done. As my JV partner, Matthew Radin, has commented a few times during our calls, "You have three basic choices: do it yourself, get someone else to do it, or it doesn't get done." Today, I'm going to give you some criteria you can use to determine which option you should take for any given task. Here are the criteria you can use to decide whether to do it, delegate it or delete it. 1. Does... Read More


How to Stop Your Business From Eating Your Free Time, And Still Get Things Done!

By: Stephanie O'Brien Tuesday April 4, 2017 comments Tags: Time management, Mindset, Inspiration, Business planning, leadership

How to Stop Your Business From Eating Your Free Time, And Still Get Things Done!

Do you work longer hours in your business than you want to? I struggled with that problem for MONTHS, and it was starting to drive me crazy! But then I made a few small adjustments to the way I was approaching things, and the transformation was instant and amazing. Today, I'm going to tell you how I got stuck in that cycle of overwork, and I'll give you the exact methods I used to break free of that trap and reclaim my time, freedom and joy. How I got stuck of a cycle of working all day and resenting it: My personal trap of... Read More


Avoid Losing Leads by Using the Scavenger Hunt Principle of Marketing

By: Stephanie O'Brien Tuesday February 14, 2017 comments Tags: Marketing, Copywriting, Blogging, Client attraction, Email marketing, product launch, Content marketing, Public relations, Business planning, Lead nurture, Social media

Avoid Losing Leads by Using the Scavenger Hunt Principle of Marketing

Are you giving your leads the best possible chance of becoming customers, or are you needlessly losing them somewhere along the way? The answer to that question partly depends on how well you use the "Scavenger Hunt" principle when creating your sales funnel. What is the Scavenger Hunt principle? As kids - or as adults - you may have played a game where one person made and hid a series of clues, and the others had to find them. Each clue led to the location of the next clue. Sometimes, if you were lucky - or unlucky, depending... Read More


A Great CRM System for Virtual Assistants and Marketing Pros

By: Stephanie O'Brien Tuesday January 17, 2017 comments Tags: Marketing, Time management, Email marketing, Customer Service, Business planning, Follow-ups

A Great CRM System for Virtual Assistants and Marketing Pros

For a Virtual Assistant or marketing professional, finding the right Customer Relationship Management software can be a frustrating challenge but when you succeed, it will make your life SO much easier. Without a good CRM system, you have a LOT of extra work on your hands. Keeping track of multiple email conversations, passing the right information on to your clients in an efficient and organized way, booking appointments and informing your client, sharing files, sending emails, and keeping tabs on all your tasks it can get overwhelming! ... Read More


How a 4-Novel Author and Business Owner Plans to Keep Her New Year's Resolutions

By: Stephanie O'Brien Tuesday January 3, 2017 comments Tags: Time management, Mindset, Motivation, Inspiration, Business planning

How a 4-Novel Author and Business Owner Plans to Keep Her New Year's Resolutions

2016 was an interesting year. Over the last twelve months, I've lost months of work through a file corruption incident , I've published a humor novel for cat lovers , and I started my first-ever long-running webcomic . I all but lost one of my biggest clients, and gained several more. I started a business venture that maxed out both of my credit cards and made me wonder if I'd be able to pay the bills, then got enough client projects to pull me back from the brink. I started a Patreon channel so I could get closer to... Read More



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