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How to Use Social Commerce to Maximize the Results of Your Social Media Marketing

Tuesday March 20, 2018 comments Tags: Marketing, Lead attraction, Client attraction, Content marketing, Customer Service, Public relations, Business planning, Lead nurture, Social media

How to Use Social Commerce to Maximize the Results of Your Social Media Marketing

If you or your target audienceare frequent social media users, advances in social commerce can be a huge blessing for you. Social media can help you to educate your audience about your products, give them an easy way to buy from you, and offer quick and convenient customer support. It also helps your clients to research your products, so they can be confident about their buying decision. Today, guest writerJosh Wardini is sharing a guest post andinfographicthat will help you to understand what kinds of social commerce tools are available... Read More


DON'T Use This Teaching Point in Your Content Marketing if You Want to Get Clients

By: Stephanie Tuesday December 26, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Public relations, Lead nurture, Social media, Video marketing

DON'T Use This Teaching Point in Your Content Marketing if You Want to Get Clients

When I receive a proposal for a guest post or evaluate a client's education-based marketing, there's one mistake that will make me say "can't publish, must revise" faster than almost any other. A mistake that wastes your audience's time, and will make you look useless in the eyes of your potential clients. That mistake is saying "learn how to X", "research how to Y", or "figure out how to Z". Why is this type of teaching point so unacceptable? Imagine if you were sitting in math class, and your teacher said, "Now figure out how... Read More


Can Snapchat Be Useful For B2B Marketing?

Tuesday October 31, 2017 comments Tags: Marketing, Lead attraction, Client attraction, Content marketing, Public relations, Business planning, Lead nurture, Social media

Can Snapchat Be Useful For B2B Marketing?

Guest post by Anthony Musker.​ I know many of you may raise your brows after reading the heading of this post. You may be thinking that B2B Marketing and Snapchat are quite different from each other, and the latter is a fun-associated application that sends short video clips and images. So how could it be useful for B2B marketing? It may be a fun-associated app, but it also helps in connecting people in the real world. Just like Facebook and Twitter , it can also be useful in advertising your products and services and connecting with... Read More


How to Balance Social Media With Your Other Business Tasks

By: Stephanie Tuesday October 3, 2017 comments Tags: Marketing, Time management, Lead attraction, Mindset, Client attraction, Content marketing, Customer Service, Public relations, Business planning, Lead nurture, Social media

How to Balance Social Media With Your Other Business Tasks

I recently had an interesting conversation with some of my fellow writers who were struggling with social media addiction. They wanted to focus on creating content, but they felt compelled to continuously check their notifications on their favorite social channels. As a result, they were struggling to actually produce content, because they were spending so much time online. But as I pointed out, social media addiction isn't 100% a bad thing. As a creative, introverted copywriter, I have the opposite problem: if left to my natural... Read More


Why Highly Educated People Often Struggle to Make Sales

By: Stephanie Tuesday July 18, 2017 comments Tags: Marketing, Copywriting, Public speaking, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Public relations, Lead nurture, Social media, Website design, Video marketing, Referral marketing

Why Highly Educated People Often Struggle to Make Sales

If you're a highly intelligent, educated person, you probably have a special challenge when it comes to making sales. You explain your offering to your client, you tell them what you'll help them do, and you give them a list of the things they'll get... ...but instead of getting as excited as you thought they would, and immediately taking action to purchase a product they obviously need, they go blank-eyed and seem to lose all interest. They might ask you "What does that mean?", give a neutrally polite "that's interesting", or tell... Read More


10 Video Marketing Mistakes that Annoy Your Audience and Kill Your Sales

By: Stephanie Tuesday June 6, 2017 comments Tags: Video marketing, Marketing, Lead attraction, Public speaking, Client attraction, product launch, Content marketing, Lead nurture, Social media

10 Video Marketing Mistakes that Annoy Your Audience and Kill Your Sales

​ When you make a marketing video, are people watching the whole thing, and are they reaching the end of the video with a desire to take the next step? Or are they clicking away and forgetting about it the moment its over or, even worse, giving up on it halfway through and leaving? Today, Im going to share 10 classic mistakes Ive seen people make in their marketing videos, and how to avoid boring your viewers into abandoning your videos. Mistake #1: Not getting to the point IMMEDIATELY. Yes, your animated logo is cool. No,... Read More


How to Capture and Keep Your Customers' Loyalty

By: Stephanie Tuesday May 16, 2017 comments Tags: Customer retention, Mindset, product launch, Content marketing, Customer Service, Public relations, Business planning, Lead nurture

How to Capture and Keep Your Customers' Loyalty

Did you know that your best leads and marketing allies are usually your satisfied customers? When someone has used your product or service and loved it, they've a lot more inclined to work with you again, and to recommend you to their friends, than a stranger to your business would be. This is especially important in light of the fact that bringing someone from being a total stranger to becoming a loyal repeat customer and advocate of your business can take a lot of work. You've got to get their attention, hold that attention, earn... Read More


Is Curiosity Attracting Clients To Your Products, or Pushing Them Away?

By: Stephanie Tuesday April 11, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Public relations, Lead nurture, Social media

Is Curiosity Attracting Clients To Your Products, or Pushing Them Away?

When you try to raise curiosity in your potential clients, are you actually getting them interested, or just confusing them and turning them off? There's a right way and a wrong way to build curiosity. I recently participated in a #wattpad4 conversation on Twitter , where fiction authors congregate to discuss their craft. While the conversation was focused on fiction books, one of the participants gave a piece of advice that applies very strongly to marketing: "It's crucial that the opening line be CLEAR. Any questions the... Read More


When You're Trying to Write, but Just Can't Start: How to Write the First Few Paragraphs

By: Stephanie Tuesday March 21, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Lead nurture, Social media

When You're Trying to Write, but Just Can't Start: How to Write the First Few Paragraphs

Don't you hate it when you're supposed to write some content for your business, but you just can't figure out what to say in the first few sentences? One of the biggest challenges for a writer is knowing where and how to start. I've noticed this in my capacity both as a marketing copywriter and a novelist - sometimes, the first scene or paragraph is the hardest. This challenge stems partly from the fact that the first sentences are the most important. They're the ones that help your readers to decide whether or not to keep reading,... Read More


Do Your Clients Think They Don't Need Your Product?

By: Stephanie Tuesday March 14, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Public relations, Lead nurture, Social media, Branding

Do Your Clients Think They Don't Need Your Product?

Are you selling something your clients know they want? Or are you offering a cure for a disease they don't know they have? A little while ago, I was scrolling through my Twitter feed, and I came across this gem from Calvin and Hobbes: It reminded me of a recent conversation I'd had with one of my clients when I suggested that she change the name of a chapter in her course. Why did I want her to change it? Because her potential clients don't know that they need the mindset she was describing. And if they don't know they need... Read More



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