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Should You Share Your Ugly Past With Your Potential Clients?

By: Stephanie Tuesday May 15, 2018 comments Tags: Marketing, Copywriting, Lead attraction, Mindset, Inspiration, Public speaking, Client attraction, About me page, product launch, Content marketing, Webinar, Enrollment, Public relations, Social media, Website design, Video marketing

Should You Share Your Ugly Past With Your Potential Clients?

If you host webinars, give live presentations, have an "About Me" page on your site, or otherwise share your story with your audience, I have a question for you: Do you share your raw, real story, warts and all? Or do you present a pretty, polished version for fear of making people uncomfortable or making yourself look bad? A few years ago, I met a business owner who faced that conundrum. She'd been abused, had lived on the streets, and had struggled to support herself. Since then, she'd become a six-figure business owner, and she... Read More


6 Questions to Help You Create a Bio that Gets Clients

By: Stephanie Tuesday April 17, 2018 comments Tags: Marketing, Copywriting, Lead attraction, Public speaking, Client attraction, About me page, product launch, Webinar, Branding, Website design

6 Questions to Help You Create a Bio that Gets Clients

Have you ever read an "About Me" page that looked and felt like an entry in an encyclopedia, or listened to a webinar presenter share a backstory that made you wonder why they were telling you all of this? Now, here's a better question: did you read or listen to the whole thing, or did you get bored and click away from the page partway through? Some bios inspire their audiences to contact you, or encourage them to buy your services. Others attempt to show the company's or presenter's credibility, but are too dry or irrelevant to get... Read More


Should You Outline Your Marketing Materials, or Fly by the Seat of Your Pants?

By: Stephanie Tuesday January 31, 2017 comments Tags: Marketing, product creation, Copywriting, Blogging, Article creation, Client attraction, About me page, Email marketing, Content marketing, Webinar

Should You Outline Your Marketing Materials, or Fly by the Seat of Your Pants?

For every writer, whether in the field of fiction or nonfiction, there's an important question that needs to be asked: "Should I outline my material before I write it, or fly by the seat of my pants?" If you write blog posts, web pages, articles, video scripts, sales pages, training programs, courses, or ebooks for your business, this question will probably come up for you. Both methods have their merits. Flying by the seat of your pants - or "pantsing", to use a more concise and funnier-sounding term - allows for a greater degree of... Read More


Guest Star Post: How to Get More Clients by Saying Less

By: Stephanie Friday November 4, 2016 comments Tags: Marketing, Copywriting, Public speaking, Client attraction, About me page, Email marketing, Content marketing, Webinar, Enrollment, Public relations, Lead nurture

Guest Star Post: How to Get More Clients by Saying Less

When you have an enrollment conversation or create your marketing materials, are you really telling your audience what they need to know? Or are you losing their interest by talking about too many things that your potential client doesn't care about? In today's Guest Star blog post,Rob Frappierwill help you todetermine which parts of your message are essential to inspiring the client to sign up, and what will only bore them and drive them away. By the way, this will be my last Guest Star blogpost for a while. I will still post a new... Read More


Guest Star Post: 5 Ways For Entrepreneurs To Stand Out And Get Clients

By: Stephanie Friday May 20, 2016 comments Tags: Marketing, Copywriting, Article creation, Lead attraction, Mindset, Public speaking, Client attraction, About me page, Email marketing, Content marketing, Enrollment, Public relations

Guest Star Post: 5 Ways For Entrepreneurs To Stand Out And Get Clients

​ Do you sometimes feel like you're lost in the crowd, and invisible to your ideal clients? If so, I've got good news: in this week's Guest Star blog post, I'm giving you 5 proven ways to stand out in your industry, get your ideal clients' attention, and help them trust and connect with you in a way that makes them eager to sign up. Click the button below to discover these 5 game-changing client attraction methods today! ... Read More


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