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How to Decide Which Problems You Solve for Your Clients

By: Stephanie Tuesday October 30, 2018 comments Tags: Marketing, product creation, Copywriting, Client attraction, Business planning, Branding, Referral marketing

How to Decide Which Problems You Solve for Your Clients

When youre creating your product, program or service package, designing your brand, scripting your marketing materials, and speaking to potential clients and referral network members, one of the most important questions you need to answer is What problem do I solve for my clients? I recently met an entrepreneur who was having trouble answering that question in her business. Here are the strategies I recommended: 1. Create a list of all the physical, emotional, financial, and/or lifestyle problems that you've helped people solve, or... Read More


Infographic - Reaching Your Audience With Video Marketing

Tuesday June 26, 2018 comments Tags: Marketing, Lead attraction, Client attraction, Social media, Video marketing, Content marketing, Lead nurture, Branding

Infographic - Reaching Your Audience With Video Marketing

By Josh Wardini Since the beginning of time, marketing has been the bedrock of any successful business venture. With the advent of the internet and the digital age, things have changed drastically. These days, digital marketing is perhaps the most effective form of marketing, and many online retailers like Amazon and even Newegg are jumping on the bandwagon. Of the various types of digital marketing available, video marketing is possibly the most essential and impressionable. Either through an aggressive video marketing... Read More


6 Questions to Help You Create a Bio that Gets Clients

By: Stephanie Tuesday April 17, 2018 comments Tags: Marketing, Copywriting, Lead attraction, Public speaking, Client attraction, About me page, product launch, Webinar, Branding, Website design

6 Questions to Help You Create a Bio that Gets Clients

Have you ever read an "About Me" page that looked and felt like an entry in an encyclopedia, or listened to a webinar presenter share a backstory that made you wonder why they were telling you all of this? Now, here's a better question: did you read or listen to the whole thing, or did you get bored and click away from the page partway through? Some bios inspire their audiences to contact you, or encourage them to buy your services. Others attempt to show the company's or presenter's credibility, but are too dry or irrelevant to get... Read More


5 Effective Ways to Boost Your Amazon Bestseller Rank

Tuesday December 12, 2017 comments Tags: Marketing, Lead attraction, Client attraction, graphic design, Content marketing, Branding, SEO

5 Effective Ways to Boost Your Amazon Bestseller Rank

Guest post by Thomas Buckland. Are you keen to sell more copies of your book on Amazon? Estimates suggest that the site has 3.4 million books on its virtual shelves at any one time so, how can you stand out in such an enormous marketplace? Well, there are some site rules to follow, but the good news is that there are also some basic and fundamental steps you can take yourself that should see your bestseller rank fly What is an Amazon bestseller rank? When you search for a book on Amazon, youll notice it has a... Read More


Should You Say What You're Thinking, Or Not?

By: Stephanie Tuesday June 27, 2017 comments Tags: Lead attraction, Mindset, Inspiration, Public speaking, Client attraction, Email marketing, Content marketing, Public relations, Branding, Video marketing

Should You Say What You're Thinking, Or Not?

I recently had an interesting experience on an art site, and it reminded me of an important principle that applies to both your business and your life in general. I was reading a comic by one of my favorite artists, and I thought about making a comment. I typed something I thought was fitting and funny... and then paused. I found myself asking, Should I post this? Does it add enough to the conversation, or is it just more internet noise? This person already gets a lot of comments on her art. In the end, I decided to post it,... Read More


How To Build A High-Performance Lead Generation Website

Tuesday April 18, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Content marketing, Branding, Website design

How To Build A High-Performance Lead Generation Website

Guest post byBrad Shorr . By now you should know that it doesnt matter how good your product or service is if you dont have the marketing skills necessary to drive customers to do business with you. The same idea applies to Internet marketing, where developing a high-performance lead generation website is absolutely crucial for any business to succeed. The number of products and services that sell themselves is so small that its insignificant. You simply cannot afford to have anything less than a fully functional and highly... Read More


25 Features Every Online Business Must Have to Get More Leads in 2017

Tuesday March 28, 2017 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Branding

25 Features Every Online Business Must Have to Get More Leads in 2017

Want to get more leads through your website? In today's blog post, guest writer Tracy Williams is sharing an infographic that reveals 25 features that will help you get more leads, clients and money through your website in 2017. I may have to give my own websites a tune-up after reading this! Here's what Tracy has to say about optimizing your website to get more leads: If you're going to go to the trouble of getting a website set up to promote your business, then you shouldnt do it half-heartedly. There are many different factors... Read More


Do Your Clients Think They Don't Need Your Product?

By: Stephanie Tuesday March 14, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Public relations, Lead nurture, Social media, Branding

Do Your Clients Think They Don't Need Your Product?

Are you selling something your clients know they want? Or are you offering a cure for a disease they don't know they have? A little while ago, I was scrolling through my Twitter feed, and I came across this gem from Calvin and Hobbes: It reminded me of a recent conversation I'd had with one of my clients when I suggested that she change the name of a chapter in her course. Why did I want her to change it? Because her potential clients don't know that they need the mindset she was describing. And if they don't know they need... Read More


10 Branding Mistakes You Can NOT Afford to Make

Tuesday November 15, 2016 comments Tags: Marketing, product creation, Copywriting, Lead attraction, Client attraction, graphic design, Content marketing, Public relations, Business planning, Social media, Branding

10 Branding Mistakes You Can NOT Afford to Make

Today's blog post is brought to you by guest writer Niraj Ranjan Rout. For a coach or entrepreneur, your brand is one of your most valuable distinction points. It makes you unique and sets you apart from other similar businesses offering similar services. In short, it answers the most important question your customers tend to ask: Why should I choose you?. "Your brand is the single most important investment you can make in your business." - Steve Forbes You must make sure that your brand captures the soul of your company and... Read More


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