Tuesday April 18, 2017
Guest post by Brad Shorr.
By now you should know that it doesn’t matter how good your product or service is if you don’t have the marketing skills necessary to drive customers to do business with you.
The same idea applies to Internet marketing, where developing a high-performance lead generation website is absolutely crucial for any business to succeed.
The number of products and services that “sell themselves” is so small that it’s insignificant. You simply cannot afford to have anything less than a fully functional and highly effective lead generation website to ensure your business’ continued success.
Building a high-performance lead generation website is like building any other kind of precision machine. It requires careful selection of the most effective components, and fine-tuning them until all work in sync.
Here at Internet marketing company Straight North, we’ve identified five key areas that all high-performance lead generation sites need to optimize in order to improve their chances of success.
From the look and feel of a site to the content being delivered, all of these elements need to work together to drive the best results, and to convert visitors into customers with the most efficiency. The following presentation outlines these areas, as well as some techniques you can use to create the most powerful site possible.
About the Author:
Brad Shorr is Director of Content Strategy at Straight North, an SEO, PPC and website firm in Chicago. Shorr has more than 25 years of experience in sales and marketing, and has been featured in leading online publications including Entrepreneur, Forbes and Moz.