Tuesday June 13, 2017
Many people try to get clients through their website, only to end up wasting money and losing leads because they don't know how to track and validate those leads properly.
If you want a good return on your website marketing investment, you need to know where your best leads are coming from, which parts of your website are inducing them to contact you, and which parts of the site aren't getting results and need to be improved.
The trouble with that is, the process can seem very complicated and technical when you don't know how to do it, and that prevents many business owners from getting the information they need in order to create a website that connects them with the clients who need their help.
So how do you track leads and validate them?
If your answer to that question is "I have no idea", I have good news: today, Straight North is sharing a presentation that provides step-by-step instructions for tracking and validating your leads, so you can use that information to optimize your website and turn more visitors into paying clients.
Did this post help you to set up lead tracking on your website?
Do you have any further questions about how to track and validate leads?
I look forward to your comments!