Tuesday October 16, 2018
Today's blog post is written by Hisham Wyne.
“We could all use more coaching.”
- Richard Thaler
The world is a noisy place.
The chaos of everyday life, the cacophony of the city, and even the muted chatter around you can all contribute to a distracted mind. The modern world – with all its developments and conveniences – can also be a place where you cannot even hear yourself think.
A Helping Hand
There are some people who cannot function well in the midst of all the auditory and visual noise. They get sidetracked, lose focus, or get lost.
When this happens, people would certainly appreciate a listening ear or a helping hand. Whether it is family, friends, or a professional coach or mentor, their guidance will go a long way in keeping lost sheep on the straight and narrow.
Coaches, whether on the sports field, in the business world, or in everyday life, are people who have the innate desire to help.
They are either born or bred, but the common thread is that they care for people. Great coaches have a sincere desire to help people learn, to motivate them, and to trigger a personal transformation that will turn them into better versions of themselves.
They are cheerleaders, inspiring you and moving you to the point where you are confident enough to believe in yourself.
With Great Power Comes Great Responsibility
As a coach, you have been given the responsibility and purpose to influence change. You have been given the gift to inspire people. You have been given the voice and the passion to speak to them and cause a transformation.
That gift cannot go unnoticed. Your voice deserves to be heard.
You deserve to be seen as a model of great character. It is a travesty if you let your talents fly out the window instead of flying into the hearts and minds of people who needs a gentle push or an encouraging shove towards the right direction.
To be an effective coach, you have to share your ideas and insights. You also need to promote yourself so you can spread the word and be a shining beacon that will guide ships that have gone adrift. You need an effectual vehicle that will carry your message well to your audience. You need to speak loud and clear so you can be heard.
Here are five content marketing strategies that will help boost your visibility and tell the world that there is a great coach right here, in you:
1. Speak up.
Coaches need to be heard.
With this in mind, explore and use every opportunity for your voice to be heard. Speak in conferences. Give talks in seminars. Coach in schools, offices, symposiums, conventions, or summits. Whether they are an intimate group of people or a huge audience, let your voice be heard.
Volunteer your services and seek out speaking engagements where you can effectively show them how moving your coaching speeches are.
There is an inexhaustible voice within you that clamors to reach other people’s ears. Let it.
2. Write, write, and write.
Some of the great speakers of our time are also great writers. Maya Angelou, William Faulkner, Virginia Woolf, and Martin Luther King, Jr. all showed a command of both written and spoken word, and they have moved millions.
You would do well to harness that power.
Use the power of the pen (or in this modern world, the might of the keyboard) to plant seeds of inspiration and hope in the hearts and minds of your audience. Produce your own newsletter. Write articles, write essays, and write blogs. Write a book if you can. Most importantly, write from the heart.
3. Be seen and heard online.
Technology can be a wonderful thing. Use it.
You don’t need to be a huge celebrity to be on television or radio. Do your own podcast. Produce your own video blog. Make use of what the modern world has to offer.
There are free and paid apps that can help you be seen and heard. There’s Livestream, Crowdcast, even the triumvirate of YouTube, Facebook, and Instagram.
You can go live on your own Internet radio, share your stories on your own online TV show, or interact with your audience using social media platforms. There’s a thousand and one ways to maximize technology, and it would be a waste not to explore using them.
4. Work your website.
While you’re at it, make sure that you have a website. Remember, however, that a website is not a sure way to catch your audience’s attention. You must make an effort to maintain it.
This means you have to make your website engaging, interesting, and up-to-date. It does not have to be chock full of information that will drown your audience. Just carefully curate the content. Have a communication plan in place so your message won’t get lost in the sea of information.
It would also help if you can give away freebies. These can be in the form of free 20-minute consultations, free webinars, or small tokens that will help promote you and your services.
5. Market yourself well.
This might seem too in-your-face, but the truth is, you cannot afford to be shy in this game.
Go out and network. Build genuine relationships. Establish professional partnerships. You can offer your coaching services to a news agency, for example, in exchange for a free news release on you and your coaching services.
Ask your network to help promote your services. Perhaps you have a friend who works in a magazine? Ask if you can get featured as a guest writer. Or simply write a press release and distribute it to media channels.
Do remember to be polite and gracious, regardless if it’s paid content or a free pass.
Coach from the heart.
Making yourself more visible to your audience requires living a life worthy of emulation.
When you are honest and true to yourself, it will shine through and your audience will believe in what you say.
You lead by example. All your efforts in boosting your visibility, all the apps, technology, and connections, will go unheard and wasted if you are not credible.
The best form of marketing for yourself is to be yourself.
Coach from the heart, speak from the heart, do good things from the heart. Move people through genuine care. Everyone can certainly use more coaching, especially if that coach genuinely walks the talk.
Hisham Wyne is an award-winning copywriter, brand consultant and content creator based in Dubai. He has over a decade's experience in helping brands get their messages right. From crisp web copy and zippy brochures to in-depth company profiles and analytical annual reports, Hisham makes words work for you - so you can sell better, gain visibility, and give your brand a unique voice. You can visit his website at hishamwyne.com.