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Are You Offering Something Your Clients Want? Here's a Quick Litmus Test

By: Stephanie Tuesday August 6, 2019 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Social media, Branding, Website design, Video marketing, Sales

Are You Offering Something Your Clients Want? Here's a Quick Litmus Test

Sometimes when I watch other business owners describe their product or service, the descriptionleaves me thinking, "Wow... not only does that NOT make me want your product, but it actually makes me feel LESS inclined to explore your offer." Other times, I can see how it might be useful, or why the product is of high quality, but I'm not really convinced that I need it. Why? Often, it's because their marketing failed a simple yet powerful litmus test that determines whether they're speaking about the right things to get their potential... Read More


Interview: Why You Aren’t Getting As Many Referrals As You Could Be – And How To Change That

By: Stephanie Tuesday July 2, 2019 comments Tags: Marketing, team building, Lead attraction, Client attraction, Business planning, Referral marketing

Interview: Why You Aren’t Getting As Many Referrals As You Could Be – And How To Change That

How many hours have you spent attending networking events, giving elevator speeches, and following up with people, only to get few or no clients as a result? And how many clients have you referred to other business owners, only to get no payment or reciprocal referrals in return - or, even worse, to lose the client entirely? The old ways of networking just aren't as effective anymore. If you want to get more referrals, and get paid for the referrals you make when the rules of your industry allow, you need to use a different strategy. In... Read More


A Relaxing Hobby You Can Monetize

By: Stephanie Saturday June 8, 2019 comments Tags: graphic design

A Relaxing Hobby You Can Monetize

Every businessperson needs a way to relax. Bonus points if that hobby is also a way to make money! One of my favorite ways to unwind is by drawing symmetrical snowflake patterns in Krita. Youd be surprised by how quickly and easily you can create gorgeous patterns, if you know the right tips and tools! You can also monetize this skill by collaborating with websites that sell it for you. If this looks like something youd enjoy, I invite you to check out the 41-minute tutorial I just published on SkillShare. You can get an entire month of... Read More


New Class - Low-Cost Marketing for Small Businesses and Freelancers

By: Stephanie Saturday June 1, 2019 comments Tags: Marketing, product creation, Copywriting, Blogging, Article creation, Lead attraction, Mindset, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Business planning, Lead nurture, Follow-ups, Social media, Sales

New Class - Low-Cost Marketing for Small Businesses and Freelancers

I was planning to write this on Tuesday, but I decided to share it a bit early, becauseI'm celebrating a new accomplishment: I just published a class on SkillShare, called Low-Cost Marketing for Small Businesses and Freelancers ... and for a limited time, you can get it for FREE. In this 68-minute class, you'll discover how small businesses and freelancers can attract leads while spending little or no money on advertising, and convert them into clients without feeling guilty, pushy or salesy. You can access this class, and thousands of... Read More


Are Clients Refusing to Give You Referrals Because They Don't Want Their Competitors to Succeed?

By: Stephanie Tuesday May 7, 2019 comments Tags: Lead attraction, Client attraction, Customer Service, Referral marketing

Are Clients Refusing to Give You Referrals Because They Don't Want Their Competitors to Succeed?

If your clients are primarily businesspeople, you might have trouble getting satisfied customers to send you referrals, because they don't want their competitors to have the same success you helped them create. This is an understandable concern on their part, but it can be frustrating when it hampers your ability to get clients! The good news is, it IS possible to persuade people to send you referrals, if you can help them understand why it benefits them as well. Here are 3 ways giving you referrals can benefit your clients: ... Read More


Quick Update Re: My Blogging Schedule

Tuesday April 23, 2019 comments

Hi, everyone! I just wanted to update you on a change to my blogging schedule. Until recently, I've been publishing a blog post every two weeks. Lately, however, I've been shifting my strategies for connecting with people, and placing more focus on contacting them directly as opposed to sending out information and waiting for people to contact me. I want to continue serving you and giving you useful strategies for attracting and serving clients, so I plan to continue publishing a blog post once per month, on the first Tuesday of the month.... Read More


Lifelong Labor, or Financial Freedom? What Dentists Need to Build Successful Practices and Secure Retirements

By: Stephanie Tuesday April 16, 2019 comments Tags: Dentists, Customer retention, Business planning, leadership

Lifelong Labor, or Financial Freedom? What Dentists Need to Build Successful Practices and Secure Retirements

Have you ever met or coached a dentist who wanted to create financial freedom, design the life of their dreams, and turn that dream into reality... only to find that instead of doing that, they were drowning in debt, burning out, or struggling to provide quality care because their organization was pushing them to prioritize profit over patient care? For the past few years, I've been working extensively with Liberty Group, and through them I've discovered that: - When new dentists graduate from dental school, they're usually over $250,000 in... Read More


How to Respond to Negative Feedback about Your Business or Products

Tuesday April 2, 2019 comments Tags: Lead attraction, Client attraction, Customer Service, Public relations, Customer retention

How to Respond to Negative Feedback about Your Business or Products

Today's blog post is bySamantha Brannon. Unfortunately, no one in online business can be perfect at all times. We make mistakes, and get negative customer reviews in return. For online businesses, they are quite a challenge because they can convince prospective customers to buy from competitors instead of us. For example, here are some of the key stats that demonstrate the importance of online reviews for making or breaking your business (source: Local Consumer Review Survey 2017 ): - 85 percent of online shoppers trust... Read More


How to Win Your Potential Clients' Trust Through Conversations

By: Stephanie Tuesday March 19, 2019 comments Tags: Client attraction, Enrollment, Customer Service, Public relations, Customer retention, Sales

How to Win Your Potential Clients' Trust Through Conversations

When clients make a purchase, they like to feel a connection with the person or company they're working with. This is especially true for service-based professions, where your personality and expertise are key factors in the quality of your work, and even more so in fields like coaching, where your interactions arevery personal and sometimes vulnerable for the client. The conversations you have with your prospects, clients, and referral network members will make or break your connection with them, so today I'd like to share a few tips... Read More


3 Networking Strategies That Get You More Referrals

By: Stephanie Tuesday March 5, 2019 comments Tags: Marketing, Time management, Lead attraction, Public speaking, Client attraction, Public relations, Business planning, Follow-ups, Referral marketing

3 Networking Strategies That Get You More Referrals

When you go to networking events, there are three essential components you need to have in place in order to get results. In a recent FacebookLive, I shared three reasons why people often don't get referrals from their networking efforts, and three strategies you can use to create consistent streams of referrals. I also answered a question about what to do if you get a negative review that could hinder your attempts to get clients and referrals. Click the player below to watch the replay. For those who prefer to read... Read More



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