Blog

It’s hard to believe I’m approaching the ten-year anniversary since starting my business! As I look back on this past decade and the lessons it’s taught me, one of the things that stands out in my mind is the number of coaching and training programs I’ve gotten into, and the things that motivated me to sign up for them. Today, I’d like to share a few of those things, because what motivated me to buy those programs might be what motivates your own potential clients to sign up for your offer. I’ll also share a mistake I... Read More

When you’re discussing your offer with a potential client, it’s important to remember that it isn’t just your product or program they’re evaluating. They also need to think about how it fits with the rest of their life, and whether they have the time and desire to implement it. All too often, people buy coaching or training programs, only to fail to set aside the time to actually USE those programs to get results. I've been guilty of that a few times myself, and it's certainly made me more selective about what I... Read More

As you work on mapping out and implementing your plans for 2023, I'd like to remind you of a simple but significant truth: You don't have to do everything yourself. Yes, there are some parts of your work that only you can do. There are pieces of wisdom and expertise that only you can share, relationships you need to be personally involved in building, and client-attracting displays of your personality that only you can make. But if any of the following is true for you, it might not be wise to try to do every part of every task. ... Read More

Don’t you just love those times when technical difficulties add an extra EIGHT hours of work to your week? 😅 😫 😭 That’s what happened to me recently. Here’s how I handled the unexpected and unwanted interruption: 1. I used my frustration as fuel. I was fed up. I was PISSED. I didn’t even feel the urge to take a break until I got this problem out of my hair – the first day the problem showed up, I wound up working until around 11:00 p.m. Instead of prematurely forcing myself to feel positive about... Read More

As an entrepreneur, one of the challenges I face – and one of the benefits I enjoy – is that I’m multi-passionate. I love helping people convey their wisdom in a way their clients can easily understand, implement, and get value from – in formats ranging from emails and articles to coaching or training courses. I also love to create art and write fiction stories, especially platonic love stories. Unfortunately, while some passions can be combined into a single offer, and some fields of work require similar skills (for... Read More

I was recently speaking with a person who spent a lot of time at networking events, but sometimes struggled to connect with people because he felt bad about talking about his offer. Guilt around sales is an obstacle many entrepreneurs, including coaches, struggle with. Even if we know, on an intellectual level, that our offer is good, so many of us have been conditioned to feel like we're doing something rude or morally wrong by offering our service and asking to be paid. This can hold us back from starting conversations, and even if... Read More

A few years ago, I was working with several different coaches. Two of them in particular stuck in my mind, because of the striking difference in the level of engagement they had in their group coaching calls. One of them – I’ll call him Coach J – spent the entire call talking with his students, answering their questions, learning about their situations, and helping them move closer to their goals. The other – I’ll call him Coach B – asked questions, and was often met with silence. Both of these coaches had good advice... Read More

Today, I’d like to talk about a mistake some coaches make while creating their offers. This one error can create a load of extra work for you, and can actually scare your clients off of buying your product. That mistake is: overcomplicating things . This is an especially easy trap to fall into if you aren’t confident in your value and the value of your teaching. If you aren’t sure that your coaching is good enough, you might find yourself padding your offer with bonus after bonus (without doing it strategically!) or adding... Read More

How did I create a group training program in just 1 month? If you’re a coach who’s been teaching people 1-1, and you’re ready to supplement or replace that offer with one that lets you help multiple people at a time, here's a quick overview of four strategies I used that empowered me to create a program in just one month: 1. Focus on one topic. You don’t need – and your clients don’t WANT – you to teach them everything you know in one program. People usually buy programs to solve a specific problem or get a specific... Read More

Do you ever find yourself thinking, “I’d love to be able to coach more people at a time, but I don’t want to lose the important, intimate connection between me and my clients”? This is one of the most common fears I hear coaches express when they're thinking about expanding their business. We all know that having your income tied to the number of working hours in a day means your wealth and the number of lives you change are both limited, and your income is dependent on you continuing to be able to work. But the challenge of... Read More