Blog

Unless you're a historian, you might not think the "About" page on your website has much to do with a world war. But World War 2 reveals a mistake that many coaches and entrepreneurs make when writing a bio for themselves or their business, as well as how you can use your bio to build connection and trust, show your credibility, and get more clients. The mistake: Many coaches' "About" pages read like an encyclopedia. Dry facts about the history of their business, a list of courses they've taken or awards they've... Read More

Do you sometimes find that despite your best intentions, your arguments just keep on escalating instead of getting resolved? Whether youre talking to a partner, child, boss, coworker or client, its important to know how to handle disagreements in a way that restores love, trust and respect, instead of eroding them further. In todays Guest Star blog post, Ill reveal 3 counterintuitive but highly effective ways to soothe the other persons anger, turn the argument into a civil discussion, increase your understanding of each other, and... Read More

Did you know that the way most people handle their problems actually perpetuates those problems in their lives? Difficult circumstances happen to all of us. Even those who seem to live charmed lives aren't immune. But how long those circumstances last, and the long-term effect that they have, varies widely. One of the biggest differences between the people who overcome their challenges, and those whose problems linger no matter how hard they work to get rid of them, is where they put their focus in the midst of their problems. Some... Read More

Are you tweeting faithfully, but not getting followers? Today, Paul Friel of Hootsuite will reveal 9 reasons why your following isnt growing as fast as youd like, and what you can do about it. Click here to read the article ... Read More

For many people, the phrase "to-do list" denotes the one of the biggest necessary evils in their lives. They need that list to keep them on track and remind them of all the many things they need to do, but there comes a point where instead of organizing their lives, the list is running their lives. If you're in that position, or if a work project, commitment, or the impending school year is threatening to put you in that position, here are some ways to keep your to-do list manageable: 1. Increase your efficiency by planning... Read More

A marketing email is only as good as its ability to get opened. If it doesnt get opened, it doesnt matter what you wrote inside it; it wont help you to educate, build trust with, and ultimately enroll your subscribers. But while many people think of headlines first when they consider their emails open rates, another big factor is the day and time when you send your emails out. In todays Guest Star Blog Post, Megan Marrs will break down the best times and days to send out emails, and give you some tips for choosing the ones that are... Read More

For many people, the awkwardness of cold-calling is easier to manage when they have a script. If they know what to say and when to say it, there's far less danger of stammering, stumbling, and having to make something up on the spot when stress has reduced their communication skills to a desperate attempt not to screw up. Unfortunately, there are inherent hazards in the practice of using scripts. Today, I'm going to tell you about a cold call I received, what the salesperson did wrong, and how she could have done it better to... Read More

Do you ever have days when life feels bad and out of control, even if you feel like you know better than to see it that way? Today, Im sharing a short poem that can help you regain your positive perspective and your sense of hope and control, by using an unusual method to reframe your thoughts. Read the inspiring poem here ... Read More

Sometimes, when I'm helping life coaches to attract more clients, they ask me, "Do I really need an ideal client? "My services could help ANYONE - why do I have to limit myself to only a few people, and leave the rest out?" The answer is a bit counterintuitive. You see, while it might SEEM like marketing to more people would bring you more clients , the truth is, the broader you make your marketing, the FEWER people respond to it. By trying to help everyone, you actually end up helping almost no one at all. Im talking from... Read More

There are few things more frustrating than putting a lot of work into growing your email list, only to watch it shrink again over the next few weeks. In todays Guest Star blog post, Ill reveal 3 mistakes coaches make that cause their readers to opt out from their newsletters, and what you can do instead so that your subscribers stay happy, engaged, and eager to enroll. Click here to read the article ... Read More