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What Bonuses and Handouts Should You Include in Your Group Coaching Program?

By: Stephanie Tuesday May 5, 2020 comments Tags: product creation, Business planning

What Bonuses and Handouts Should You Include in Your Group Coaching Program?

If you're anything like me, when you create a group coaching program, you want your clients to LOVE it. You want to change their lives, blow their socks of, and inspire them to refer their friends and family to you! One of the best ways to do that is by helping them to get the result they desire with as little time, guesswork and effort as possible. And a great way to accomplish that is to give them handouts and bonuses that make it easier to get that result, or that do some of their work for them. That's the good news. The BAD news is,... Read More


How to Define and Describe the Transformation Your Coaching Creates

By: Stephanie Tuesday April 7, 2020 comments Tags: Marketing, product creation, Client attraction, product launch, Enrollment, Business planning, Branding

How to Define and Describe the Transformation Your Coaching Creates

A coach recently asked me, "How do you nail down the transformation you create in your group coaching program?" This is an excellent question, and it's very important for you to know the answer before you start designing your program. It's also essential for attracting clients, because people aren't looking for videos, coaching calls or PDFs; they're looking for a way to change a specific part of their lives! When you know exactly what kind of transformation you create for your clients, you can laser-focus your program on the exact... Read More


How to Deliver Your Group Coaching Program

By: Stephanie Tuesday March 3, 2020 comments Tags: product creation, Business planning

How to Deliver Your Group Coaching Program

In a few recent blog posts, I discussed how to outline your group coaching program , an important mistake coaches should avoid when creating that outline, and what to do if you don't think you have enough material for a group coaching program. Today, I'm going to share the next step in your program creation process: deciding how to deliver your program. Should you use group coaching calls? Pre-recorded curricula? A combination of both? In the video below, I'll give you some guidelines that will help you decide which is best for you... Read More


How Selling to Too Wide an Audience Can Make Your Clients Angry

By: Stephanie Tuesday January 7, 2020 comments Tags: Marketing, product creation, Copywriting, Lead attraction, Client attraction, product launch, Business planning, Branding

How Selling to Too Wide an Audience Can Make Your Clients Angry

Happy New Year! As we start 2020, one way to set yourself up for success is to make sure you're marketing to the right people - and that you aren't marketing to people who will be justifiably angry with you if you sell them your product or services. When I talk about marketing to the right people, I don't just mean picking a niche by age, gender, marital status, and whether or not they have kids. In this blog post, I'm going to share an example of how bad audience selection left me ticked off at a coach who'd enrolled me into his program,... Read More


What To Do If You Don't Have Enough Material For A Group Coaching Program

By: Stephanie Tuesday November 5, 2019 comments Tags: product creation, Mindset, Inspiration, product launch, Content marketing, Business planning

What To Do If You Don't Have Enough Material For A Group Coaching Program

When coaches who are used to working one-on-one start to create their first group program, some of them worry that they don't have enough material to build a full curriculum. They get held up by doubts, such as, "I normally get a lot of my coaching material by listening to my clients and offering guidance based on what they said. How can I pull together enough information to make a full course without the client's active input?" In this video, I'll give you a quick, simple method for overcoming this obstacle. By the time you're done this... Read More


How to Outline Your Group Program and Avoid a Client-Repelling Mistake

By: Stephanie Tuesday October 1, 2019 comments Tags: product creation, Time management, product launch, Business planning

How to Outline Your Group Program and Avoid a Client-Repelling Mistake

If you've created a successful business by coaching clients one-on-one, you might have reached the point where you're ready to make a bigger impact, change more lives, and earn exponentially more income by no longer letting your number of clients be limited by the number of hours in a day. I'm talking about creating a group coaching program that can serve dozens or even HUNDREDS of clients at the same time, which not only multiplies your impact and earnings, but also gives your clients the opportunity to interact, give each other... Read More


New Class - Low-Cost Marketing for Small Businesses and Freelancers

By: Stephanie Saturday June 1, 2019 comments Tags: Marketing, product creation, Copywriting, Blogging, Article creation, Lead attraction, Mindset, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Business planning, Lead nurture, Follow-ups, Social media, Sales

New Class - Low-Cost Marketing for Small Businesses and Freelancers

I was planning to write this on Tuesday, but I decided to share it a bit early, becauseI'm celebrating a new accomplishment: I just published a class on SkillShare, called Low-Cost Marketing for Small Businesses and Freelancers ... and for a limited time, you can get it for FREE. In this 68-minute class, you'll discover how small businesses and freelancers can attract leads while spending little or no money on advertising, and convert them into clients without feeling guilty, pushy or salesy. You can access this class, and thousands of... Read More


How to Decide Which Problems You Solve for Your Clients

By: Stephanie Tuesday October 30, 2018 comments Tags: Marketing, product creation, Copywriting, Client attraction, Business planning, Branding, Referral marketing

How to Decide Which Problems You Solve for Your Clients

When youre creating your product, program or service package, designing your brand, scripting your marketing materials, and speaking to potential clients and referral network members, one of the most important questions you need to answer is What problem do I solve for my clients? I recently met an entrepreneur who was having trouble answering that question in her business. Here are the strategies I recommended: 1. Create a list of all the physical, emotional, financial, and/or lifestyle problems that you've helped people solve, or... Read More


How to Concentrate For Long Periods Without Getting Distracted

By: Stephanie Tuesday February 21, 2017 comments Tags: product creation, Time management, Copywriting, Blogging, Article creation, Mindset, Motivation, Email marketing, product launch, Content marketing, Webinar

How to Concentrate For Long Periods Without Getting Distracted

In today's distraction-packed world, it can be a challenge to focus on one task for a protracted period of time. You're just getting into the groove, your train of thought is leaving the station, and you're ready to be productive... and then an email comes in, someone messages you on Facebook, or you think of something else that has to be done, and the next thing you know, you've lost half an hour. Now, not only are you behind schedule, but you're wasting even MORE time on mentally kicking yourself! This challenge comes up a lot in... Read More


´╗┐Should You Outline Your Marketing Materials, or Fly by the Seat of Your Pants?

By: Stephanie Tuesday January 31, 2017 comments Tags: Marketing, product creation, Copywriting, Blogging, Article creation, Client attraction, About me page, Email marketing, Content marketing, Webinar

´╗┐Should You Outline Your Marketing Materials, or Fly by the Seat of Your Pants?

For every writer, whether in the field of fiction or nonfiction, there's an important question that needs to be asked: "Should I outline my material before I write it, or fly by the seat of my pants?" If you write blog posts, web pages, articles, video scripts, sales pages, training programs, courses, or ebooks for your business, this question will probably come up for you. Both methods have their merits. Flying by the seat of your pants - or "pantsing", to use a more concise and funnier-sounding term - allows for a greater degree of... Read More



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