Blog

It’s hard to believe I’m approaching the ten-year anniversary since starting my business! As I look back on this past decade and the lessons it’s taught me, one of the things that stands out in my mind is the number of coaching and training programs I’ve gotten into, and the things that motivated me to sign up for them. Today, I’d like to share a few of those things, because what motivated me to buy those programs might be what motivates your own potential clients to sign up for your offer. I’ll also share a mistake I... Read More

As you work on mapping out and implementing your plans for 2023, I'd like to remind you of a simple but significant truth: You don't have to do everything yourself. Yes, there are some parts of your work that only you can do. There are pieces of wisdom and expertise that only you can share, relationships you need to be personally involved in building, and client-attracting displays of your personality that only you can make. But if any of the following is true for you, it might not be wise to try to do every part of every task. ... Read More

Today, I’d like to talk about a mistake some coaches make while creating their offers. This one error can create a load of extra work for you, and can actually scare your clients off of buying your product. That mistake is: overcomplicating things . This is an especially easy trap to fall into if you aren’t confident in your value and the value of your teaching. If you aren’t sure that your coaching is good enough, you might find yourself padding your offer with bonus after bonus (without doing it strategically!) or adding... Read More

How did I create a group training program in just 1 month? If you’re a coach who’s been teaching people 1-1, and you’re ready to supplement or replace that offer with one that lets you help multiple people at a time, here's a quick overview of four strategies I used that empowered me to create a program in just one month: 1. Focus on one topic. You don’t need – and your clients don’t WANT – you to teach them everything you know in one program. People usually buy programs to solve a specific problem or get a specific... Read More

Do you ever find yourself thinking, “I’d love to be able to coach more people at a time, but I don’t want to lose the important, intimate connection between me and my clients”? This is one of the most common fears I hear coaches express when they're thinking about expanding their business. We all know that having your income tied to the number of working hours in a day means your wealth and the number of lives you change are both limited, and your income is dependent on you continuing to be able to work. But the challenge of... Read More

Today, I am celebrating! My new program, 1 Month Program Builder , is ready, and I’m excited to share it with you. In this program, I teach coaches who’vebeen spending countless hours sharing the same teachings with one client at a time how to turn those teachings into a group coaching program, so they can help as many people as they want to in a fraction of the time . To mark the occasion, I’m going to be giving away some of my best tips for turning your knowledge into a coaching program that empowers you to scale... Read More

Today, I want to get really raw with you. I’ll admit, it’s something I don’t do as often as I probably should. But 2021 upended my expectations of my outcomes and myself, and I think it’s time I shared that experience and the lessons that came with it. You see, there was a time when I could pop out a training course in one month or less. Hence the name of my latest offer, “1 Month Program Builder”. So naturally, when I decided to turn my knowledge of program creation into an audio, video, book and transcript course, I... Read More

I was recently speaking with a woman who wanted to turn her wisdom into a book, but wasn't completely sure how to convey her ideas. Maybe you've been in that position, too: you have knowledge, wisdom, and experiences that could change people's lives, but you aren't sure how to organize and share them in such a way that the people who need them will be drawn to them, absorb them, and easily understand and implement them. In this blog post, I'm going to share four quick, simple steps you can use to organize your thoughts into books,... Read More

Have you ever heard the Warren Buffett quote, "If you don't find a way to make money while you sleep, you will work until you die"? While some people can and do save up the money they make in their waking hours and then retire, it can be dangerous to rely too heavily on this strategy. People are living longer than they used to , so a retirement plan that would once have been enough to last for the rest of your life might let you outlive your savings now. And if you have a major crisis during your working years, such as an injury or... Read More

"Will selling smaller products help me sell high-ticket offers?" I recently saw this question in a LinkedIn group, and it sparked an interesting discussion about the pros and cons of the strategy. Will the low-ticket item only attract bargain hunters who don't want a high-ticket program? Or will it attract qualified leads who just need a taste of your expertise before they commit to a big purchase? Will buying the lower-priced offer make people more likely to buy your high-ticket package, or will people who buy the smaller item... Read More