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Guest Star Post: How to Get More Clients by Saying Less

By: Stephanie Friday November 4, 2016 comments Tags: Marketing, Copywriting, Public speaking, Client attraction, About me page, Email marketing, Content marketing, Webinar, Enrollment, Public relations, Lead nurture

Guest Star Post: How to Get More Clients by Saying Less

When you have an enrollment conversation or create your marketing materials, are you really telling your audience what they need to know? Or are you losing their interest by talking about too many things that your potential client doesn't care about? In today's Guest Star blog post,Rob Frappierwill help you todetermine which parts of your message are essential to inspiring the client to sign up, and what will only bore them and drive them away. By the way, this will be my last Guest Star blogpost for a while. I will still post a new... Read More


Should You Use Your Slogan or Brand Name in Your Marketing?

By: Stephanie Tuesday November 1, 2016 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Email marketing, Content marketing, Public relations

Should You Use Your Slogan or Brand Name in Your Marketing?

Your brand name or slogan is amazing. It's catchy, it's clever, it captures the essence of your business, and maybe it even has added alliterative appeal to boot. So now that you've got such a great catchphrase, why wouldn't you use it as a selling point in your marketing? I've seen several entrepreneurs do that, and if you're planning to follow that trend and use your slogan as a selling point, then I'll have to call on the gamer nerd side of me and give you an important piece of advice, as explained by Sans the Skeleton: ​ Before... Read More


Guest Star Post: 4 Questions that Determine Whether Your Marketing Materials Will Get Clients

By: Stephanie Friday October 28, 2016 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Public relations, Lead nurture, Social media

Guest Star Post: 4 Questions that Determine Whether Your Marketing Materials Will Get Clients

You have lots of valuable wisdom, tools and strategies to share... but do your marketing materials convey that value? Or do they just confuse your clients, or leave them feeling ambivalent toward your offering? In today's Guest Star blog post, I'm sharing 4 questions you can use to test your marketing materials BEFORE using them, so you can avoid losing time, money and leads on materials that are sure to flop. I'll also reveal 3 problems that often prevent coaches and entrepreneurs from getting clients, so you can avoid losing clients to... Read More


3 Ways Marketing is Kind of Like Sex

By: Stephanie Tuesday September 20, 2016 comments Tags: Marketing, Mindset, Client attraction, Copywriting, Lead attraction, Content marketing, Enrollment

3 Ways Marketing is Kind of Like Sex

Did you know that marketing is kind of like sex? It's weird, but true. Here are 3things marketing has in common with sex, and some ways you can use this knowledge to attract more clients. 1. It's semi-taboo, yet necessary. A lot of people get uncomfortable when the subject of sex comes up. The same is true for marketing and sales. When people ask you if you're selling something, it can actually sound like an accusation, which can make you feel defensive and guilty. If you react with discomfort and shame, that will communicate to your... Read More


Your Clients Probably Dont Want a Faster Horse

By: Stephanie Tuesday September 6, 2016 comments Tags: Marketing, Client attraction, Lead attraction, Copywriting

Your Clients Probably Dont Want a Faster Horse

You may have heard the saying, often attributed to Henry Ford, that "If I had asked my customers what they wanted, they would have told me a faster horse". This quote is often used to illustrate the need to innovate and invent in your business, but it also applies strongly to how you market yourself. When you ask your clients what they want, it's important to find out WHY they want it. While the actual origins of the quote are debated, I'll apply it to the automotive industry for the purposes of this illustration. This quote raises an... Read More


8 Things to Know or Ask When Hiring A Copywriter

By: Stephanie Tuesday August 23, 2016 comments Tags: Copywriting, team building, Marketing

8 Things to Know or Ask When Hiring A Copywriter

Often, when entrepreneursfirst contact a copywriter, they aren't sure what to ask the copywriter, what information the writer will need in order to produce their materials, and what the entrepreneur needs to know to give themselves the best possible chance of getting a return on their investment. Today, I'm going to demystify the process for you, so the next time you want to hire a copywriter - whether me, or someone else - you'll know exactly what information you need to give and receive to make the job go smoothly and successfully. Here... Read More


The Most Important Client Attraction Principle that Coaches Often Forget

By: Stephanie Tuesday July 5, 2016 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Email marketing, Content marketing

The Most Important Client Attraction Principle that Coaches Often Forget

When coaches ask me to help them improve their email marketing, website copy and social media presence, I almost always find that they're missing the most important client attraction principle there is: They don't talk about the things their clients actually WANT. What do I mean, and how does this drive your clients away? Many coaches struggle to get clients because when theytalk or write about their services, they focus on the things they'll help their clients to do, instead of the benefits they will reap by doing those things. ... Read More


How to Avoid Losing Subscribers During a Product Launch

By: Stephanie Tuesday June 21, 2016 comments Tags: Marketing, Copywriting, Client attraction, Email marketing, product launch, Content marketing, Customer Service, Public relations, Lead nurture

How to Avoid Losing Subscribers During a Product Launch

​If youre like many coaches and entrepreneurs that I know, you send a LOT of emails during your launches. This practice is good for keeping the attention of those who are interested in your current offering, but subscribers who don't want that particular webinar or product might start to get annoyed if they get four emails in one day. In today's blog post, I'll give you a way to avoid that problem, as well as two other pitfalls that email marketers can encounter while launching a product: Problem #1: Your subscribers are... Read More


Guest Star Post: 11 “Sneaky” Tricks To DOUBLE Your Email Conversions

By: Stephanie Friday June 10, 2016 comments Tags: Marketing, Copywriting, Client attraction, Email marketing, Content marketing, Public relations, Lead nurture

Guest Star Post: 11 “Sneaky” Tricks To DOUBLE Your Email Conversions

If you have an email list, and you want to turn more of your readers into paying clients, I have a treat for you this week. Digital Marketer is sharing eleven powerful strategies to get more of your subscribers to open your emails and click on your links, as well as specific instructions and examples to help you implement those strategies in your business. If you want to make more money from your email newsletter, definitely take a couple minutes to check this out! ... Read More


Guest Star Post: 4 Ways to Stand Out From the Crowd as a Coach

By: Stephanie Friday June 3, 2016 comments Tags: Marketing, product creation, Copywriting, Lead attraction, Mindset, Inspiration, Client attraction

Guest Star Post: 4 Ways to Stand Out From the Crowd as a Coach

Do you sometimes feel unseen, like you're lost in a crowd of other coaches and you don't know how to set yourself apart? To attract the clients who need your help, you need to be able to stand out, catch the right people's attention, and show them that you're the right coach for them. In today's Guest Star blog post, I'll give you four strategies that will set you apart from the crowd and make your unique value shine, so you'll become powerfully magnetic to your ideal clients. ... Read More



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