Blog

Your Clients Probably Dont Want a Faster Horse

By: Stephanie Tuesday September 6, 2016 comments Tags: Marketing, Client attraction, Lead attraction, Copywriting

Your Clients Probably Dont Want a Faster Horse

You may have heard the saying, often attributed to Henry Ford, that "If I had asked my customers what they wanted, they would have told me a faster horse". This quote is often used to illustrate the need to innovate and invent in your business, but it also applies strongly to how you market yourself. When you ask your clients what they want, it's important to find out WHY they want it. While the actual origins of the quote are debated, I'll apply it to the automotive industry for the purposes of this illustration. This quote raises an... Read More


8 Things to Know or Ask When Hiring A Copywriter

By: Stephanie Tuesday August 23, 2016 comments Tags: Copywriting, team building, Marketing

8 Things to Know or Ask When Hiring A Copywriter

Often, when entrepreneursfirst contact a copywriter, they aren't sure what to ask the copywriter, what information the writer will need in order to produce their materials, and what the entrepreneur needs to know to give themselves the best possible chance of getting a return on their investment. Today, I'm going to demystify the process for you, so the next time you want to hire a copywriter - whether me, or someone else - you'll know exactly what information you need to give and receive to make the job go smoothly and successfully. Here... Read More


The Most Important Client Attraction Principle that Coaches Often Forget

By: Stephanie Tuesday July 5, 2016 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Email marketing, Content marketing

The Most Important Client Attraction Principle that Coaches Often Forget

When coaches ask me to help them improve their email marketing, website copy and social media presence, I almost always find that they're missing the most important client attraction principle there is: They don't talk about the things their clients actually WANT. What do I mean, and how does this drive your clients away? Many coaches struggle to get clients because when theytalk or write about their services, they focus on the things they'll help their clients to do, instead of the benefits they will reap by doing those things. ... Read More


How to Avoid Losing Subscribers During a Product Launch

By: Stephanie Tuesday June 21, 2016 comments Tags: Marketing, Copywriting, Client attraction, Email marketing, product launch, Content marketing, Customer Service, Public relations, Lead nurture

How to Avoid Losing Subscribers During a Product Launch

​If youre like many coaches and entrepreneurs that I know, you send a LOT of emails during your launches. This practice is good for keeping the attention of those who are interested in your current offering, but subscribers who don't want that particular webinar or product might start to get annoyed if they get four emails in one day. In today's blog post, I'll give you a way to avoid that problem, as well as two other pitfalls that email marketers can encounter while launching a product: Problem #1: Your subscribers are... Read More


Guest Star Post: 11 “Sneaky” Tricks To DOUBLE Your Email Conversions

By: Stephanie Friday June 10, 2016 comments Tags: Marketing, Copywriting, Client attraction, Email marketing, Content marketing, Public relations, Lead nurture

Guest Star Post: 11 “Sneaky” Tricks To DOUBLE Your Email Conversions

If you have an email list, and you want to turn more of your readers into paying clients, I have a treat for you this week. Digital Marketer is sharing eleven powerful strategies to get more of your subscribers to open your emails and click on your links, as well as specific instructions and examples to help you implement those strategies in your business. If you want to make more money from your email newsletter, definitely take a couple minutes to check this out! ... Read More


Guest Star Post: 4 Ways to Stand Out From the Crowd as a Coach

By: Stephanie Friday June 3, 2016 comments Tags: Marketing, product creation, Copywriting, Lead attraction, Mindset, Inspiration, Client attraction

Guest Star Post: 4 Ways to Stand Out From the Crowd as a Coach

Do you sometimes feel unseen, like you're lost in a crowd of other coaches and you don't know how to set yourself apart? To attract the clients who need your help, you need to be able to stand out, catch the right people's attention, and show them that you're the right coach for them. In today's Guest Star blog post, I'll give you four strategies that will set you apart from the crowd and make your unique value shine, so you'll become powerfully magnetic to your ideal clients. ... Read More


Guest Star Post: 5 Ways For Entrepreneurs To Stand Out And Get Clients

By: Stephanie Friday May 20, 2016 comments Tags: Marketing, Copywriting, Article creation, Lead attraction, Mindset, Public speaking, Client attraction, About me page, Email marketing, Content marketing, Enrollment, Public relations

Guest Star Post: 5 Ways For Entrepreneurs To Stand Out And Get Clients

​ Do you sometimes feel like you're lost in the crowd, and invisible to your ideal clients? If so, I've got good news: in this week's Guest Star blog post, I'm giving you 5 proven ways to stand out in your industry, get your ideal clients' attention, and help them trust and connect with you in a way that makes them eager to sign up. Click the button below to discover these 5 game-changing client attraction methods today! ... Read More


Guest Star Post: How to Get Featured on Popular Websites

By: Stephanie Friday May 13, 2016 comments Tags: Marketing, Copywriting, Article creation, Lead attraction, Client attraction, Content marketing

Guest Star Post: How to Get Featured on Popular Websites

If you want to reach more people with your message and attract more clients, one way to do that is to get yourself featured as an expert on websites that are popular with your target audience. If you share your expertise in a place where people are already looking for experts like you, you'll get the attention of people who are already hungry for the solutions you offer. In today's Guest Star blog post, I'll give you step-by-step instructions for finding the right websites to get featured on, and creating great content that impresses... Read More


Guest Star Post: 7 Ways to Get Leads For Your Business

By: Stephanie Friday March 25, 2016 comments Tags: Marketing, Copywriting, Blogging, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Public relations, Social media

Guest Star Post: 7 Ways to Get Leads For Your Business

Before you can enroll clients, you need to get their attention. But in today's busy, cluttered world, putting your message in front of the right people can be a challenge. Today, I'm going to share 7 ways you can connect with more potential clients, and get more leads for your business. ... Read More



Categories



Archives


Subscribe

rss