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We all know about the benefits of receiving referrals. But did you know you can get bigger results for yourself and your clients by GIVING referrals? In today's video, I'm going to explain how you can: 1. Increase your value, authority, and expertise in the eyes of your clients 2. Encourage people to send you referrals 3. Increase your income WITHOUT increasing your workload 4. Make life easier for your clients ...just by making referrals. I'll also give you some strategies for maximizing the number of referrals you get from this... Read More

"Will selling smaller products help me sell high-ticket offers?" I recently saw this question in a LinkedIn group, and it sparked an interesting discussion about the pros and cons of the strategy. Will the low-ticket item only attract bargain hunters who don't want a high-ticket program? Or will it attract qualified leads who just need a taste of your expertise before they commit to a big purchase? Will buying the lower-priced offer make people more likely to buy your high-ticket package, or will people who buy the smaller item... Read More

Have you ever read a bio or "about me" page that made you think "Ugh... I feel like I'm reading an encyclopedia. You were founded in that town, you've been in business for that many years, wheeee..." Or maybe you found yourself wondering, "What do the three other jobs you've worked in, your fishing hobby, and your cats have to do with everything else on this website? I mean, I guess they give us a thing or two in common, but they don't really tell me why you're qualified to do what you're doing now." And have you ever wondered... o ... Read More

When you make promises in your marketing, or talk about the problems you solve for your clients, it's important to be both clear and compelling. If your promises or "problem I solve" statements are too vague, your potential clients will be left thinking things like... "That kind of sounds good in theory, but I'm not sure exactly what I'm going to get out of this, and I don't feel like taking a lot of time to find out." "I don't think I have the problem she's talking about. Or maybe I do a little, but I don't think it's causing... Read More

Happy New Year! As we start 2020, one way to set yourself up for success is to make sure you're marketing to the right people - and that you aren't marketing to people who will be justifiably angry with you if you sell them your product or services. When I talk about marketing to the right people, I don't just mean picking a niche by age, gender, marital status, and whether or not they have kids. In this blog post, I'm going to share an example of how bad audience selection left me ticked off at a coach who'd enrolled me into his program,... Read More

Sometimes when I watch other business owners describe their product or service, the descriptionleaves me thinking, "Wow... not only does that NOT make me want your product, but it actually makes me feel LESS inclined to explore your offer." Other times, I can see how it might be useful, or why the product is of high quality, but I'm not really convinced that I need it. Why? Often, it's because their marketing failed a simple yet powerful litmus test that determines whether they're speaking about the right things to get their potential... Read More

How many hours have you spent attending networking events, giving elevator speeches, and following up with people, only to get few or no clients as a result? And how many clients have you referred to other business owners, only to get no payment or reciprocal referrals in return - or, even worse, to lose the client entirely? The old ways of networking just aren't as effective anymore. If you want to get more referrals, and get paid for the referrals you make when the rules of your industry allow, you need to use a different strategy. In... Read More

I was planning to write this on Tuesday, but I decided to share it a bit early, becauseI'm celebrating a new accomplishment: I just published a class on SkillShare, called Low-Cost Marketing for Small Businesses and Freelancers ... and for a limited time, you can get it for FREE. In this 68-minute class, you'll discover how small businesses and freelancers can attract leads while spending little or no money on advertising, and convert them into clients without feeling guilty, pushy or salesy. You can access this class, and thousands of... Read More

If your clients are primarily businesspeople, you might have trouble getting satisfied customers to send you referrals, because they don't want their competitors to have the same success you helped them create. This is an understandable concern on their part, but it can be frustrating when it hampers your ability to get clients! The good news is, it IS possible to persuade people to send you referrals, if you can help them understand why it benefits them as well. Here are 3 ways giving you referrals can benefit your clients: ... Read More

Today's blog post is bySamantha Brannon. Unfortunately, no one in online business can be perfect at all times. We make mistakes, and get negative customer reviews in return. For online businesses, they are quite a challenge because they can convince prospective customers to buy from competitors instead of us. For example, here are some of the key stats that demonstrate the importance of online reviews for making or breaking your business (source: Local Consumer Review Survey 2017 ): - 85 percent of online shoppers trust... Read More