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Should You Use Your Slogan or Brand Name in Your Marketing?

By: Stephanie Tuesday November 1, 2016 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Email marketing, Content marketing, Public relations

Should You Use Your Slogan or Brand Name in Your Marketing?

Your brand name or slogan is amazing. It's catchy, it's clever, it captures the essence of your business, and maybe it even has added alliterative appeal to boot. So now that you've got such a great catchphrase, why wouldn't you use it as a selling point in your marketing? I've seen several entrepreneurs do that, and if you're planning to follow that trend and use your slogan as a selling point, then I'll have to call on the gamer nerd side of me and give you an important piece of advice, as explained by Sans the Skeleton: ​ Before... Read More


Guest Star Post: 4 Questions that Determine Whether Your Marketing Materials Will Get Clients

By: Stephanie Friday October 28, 2016 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Public relations, Lead nurture, Social media

Guest Star Post: 4 Questions that Determine Whether Your Marketing Materials Will Get Clients

You have lots of valuable wisdom, tools and strategies to share... but do your marketing materials convey that value? Or do they just confuse your clients, or leave them feeling ambivalent toward your offering? In today's Guest Star blog post, I'm sharing 4 questions you can use to test your marketing materials BEFORE using them, so you can avoid losing time, money and leads on materials that are sure to flop. I'll also reveal 3 problems that often prevent coaches and entrepreneurs from getting clients, so you can avoid losing clients to... Read More


Special Offer: Website Hosting, Email Marketing, CRM and Blogging for Canadians

By: Stephanie Tuesday October 25, 2016 comments Tags: Marketing, Time management, Blogging, Lead attraction, Client attraction, Email marketing, Content marketing, Business planning, Lead nurture

Special Offer: Website Hosting, Email Marketing, CRM and Blogging for Canadians

Are you a Canadian business owner who's looking to find or switch to a new email marketing, website hosting, blogging, time management or CRM system? Whether you're looking to use these systems for the first time, or you aren't happy with your current provider and want to try something else, I have a special opportunity I want to share with you: My current provider, AllProWebTools, is expanding into Canada! To celebrate their introduction to Canada, they're giving a special offer to Canadian entrepreneurs : if you sign up... Read More


3 Ways Marketing is Kind of Like Sex

By: Stephanie Tuesday September 20, 2016 comments Tags: Marketing, Mindset, Client attraction, Copywriting, Lead attraction, Content marketing, Enrollment

3 Ways Marketing is Kind of Like Sex

Did you know that marketing is kind of like sex? It's weird, but true. Here are 3things marketing has in common with sex, and some ways you can use this knowledge to attract more clients. 1. It's semi-taboo, yet necessary. A lot of people get uncomfortable when the subject of sex comes up. The same is true for marketing and sales. When people ask you if you're selling something, it can actually sound like an accusation, which can make you feel defensive and guilty. If you react with discomfort and shame, that will communicate to your... Read More


Guest Star Post: 6 Master Public Speakers’ Secrets to Powerful Presentations

By: Stephanie Friday September 16, 2016 comments Tags: Public speaking, Speaking tips, Lead attraction, Client attraction

Guest Star Post: 6 Master Public Speakers’ Secrets to Powerful Presentations

Do you speak in front of groups, host webinars or teleseminars, run a podcast, or participate in online summits? If you use any form of public speaking to attract or serve clients, todays Guest Starblog post will give you 6 powerful, practical tips for creating a presentation that blows your audiences minds. ... Read More


Your Clients Probably Dont Want a Faster Horse

By: Stephanie Tuesday September 6, 2016 comments Tags: Marketing, Client attraction, Lead attraction, Copywriting

Your Clients Probably Dont Want a Faster Horse

You may have heard the saying, often attributed to Henry Ford, that "If I had asked my customers what they wanted, they would have told me a faster horse". This quote is often used to illustrate the need to innovate and invent in your business, but it also applies strongly to how you market yourself. When you ask your clients what they want, it's important to find out WHY they want it. While the actual origins of the quote are debated, I'll apply it to the automotive industry for the purposes of this illustration. This quote raises an... Read More


How to Stop Giving Away Too Much of Your Time for Free

By: Stephanie Tuesday August 30, 2016 comments Tags: Time management, Marketing, Lead attraction, Consultations

How to Stop Giving Away Too Much of Your Time for Free

A few weeks ago, I came to a realization: I was spending WAY too much time on unpaid consultations. I don't like to create isolated pieces of copy that don't actually get results. If someone hires me to write a blog post, I want to know if they have ways to get people looking at that blogpost, and a good offer and landing page they can use to monetize that post. So when I have my initial consultation with a client, I not only discuss what they need for the itemfor which they're hiring me, but I also explore their entirelaunch plan. If they... Read More


Guest Star Post: How to Get More Engagement and Traffic From Your Old Blog Posts

By: Stephanie Friday August 26, 2016 comments Tags: Marketing, Blogging, Traffic, Lead attraction

Guest Star Post: How to Get More Engagement and Traffic From Your Old Blog Posts

Are you tired of seeing your blog posts and articles disappear into the forgotten corners of the web? It happens to bloggers, content marketers and coaches all the time. You spend an hour creating an awesome blog post, it's packed with great content, and you're sure that it will help your readers and bring lots of traffic and engagement to your business... But then, a couple days later, people stop paying attention to it, and it's back to the drawing board to create new content and hopefully get another short burst of traffic.... Read More


How to Create an Automated Webinar to Attract High-Paying Coaching Clients, Part 4: Attracting Viewers

By: Stephanie Monday August 1, 2016 comments Tags: Webinar, Client attraction, Lead attraction, Blogging, Email marketing

How to Create an Automated Webinar to Attract High-Paying Coaching Clients, Part 4: Attracting Viewers

Over the last few weeks, you've learned how to create the script for your webinar , tell your story in the webinar , and turn your script into an audio and video . But even the best webinar won't grow your business if nobody watches it, so today, I'm going to give you 5 ways to get people to watch your webinar. Method #1: Promoting your webinar on social media Sites like Facebook, Twitter and LinkedIn can be good sources of leads for your webinar, if you know how to use them. Here are a few guidelines for promoting your... Read More


How to Create an Automated Webinar to Attract High-Paying Coaching Clients, Part 2: Telling Your Story

By: Stephanie Tuesday July 19, 2016 comments Tags: Marketing, Lead attraction, Public speaking, Client attraction, product launch, Content marketing, Webinar creation, Enrollment

How to Create an Automated Webinar to Attract High-Paying Coaching Clients, Part 2: Telling Your Story

​When you're creating a webinar to attract more coaching clients, one of the key ingredients is telling your story in a way that builds connection and trust. As I mentioned in last week's blog post , telling your story is usually the second segment in a webinar. First, you explain what your audience is about to learn. Then, you explain why you're the right person to learn it from. Here's a simple formula for telling your story, as well as some guidelines for making your storytelling gripping and effective: The formula for... Read More



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