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Over the last few weeks, you've learned how to create the script for your webinar , tell your story in the webinar , and turn your script into an audio and video . But even the best webinar won't grow your business if nobody watches it, so today, I'm going to give you 5 ways to get people to watch your webinar. Method #1: Promoting your webinar on social media Sites like Facebook, Twitter and LinkedIn can be good sources of leads for your webinar, if you know how to use them. Here are a few guidelines for promoting your... Read More

​When you're creating a webinar to attract more coaching clients, one of the key ingredients is telling your story in a way that builds connection and trust. As I mentioned in last week's blog post , telling your story is usually the second segment in a webinar. First, you explain what your audience is about to learn. Then, you explain why you're the right person to learn it from. Here's a simple formula for telling your story, as well as some guidelines for making your storytelling gripping and effective: The formula for... Read More

When you're selling a coaching package worth a few hundred to several thousand dollars, it's important to give your clients a very good reason to trust you, desire your product, and decide that it's worth the time and money to enroll. An automated webinar is a great way to do this, because it enables you to introduce yourself, prove your expertise by giving great value, and make your offer, without spending a huge amount of your personal time. In today's blog post, I'm going to tell you how to: Choose a topic for your... Read More

When coaches ask me to help them improve their email marketing, website copy and social media presence, I almost always find that they're missing the most important client attraction principle there is: They don't talk about the things their clients actually WANT. What do I mean, and how does this drive your clients away? Many coaches struggle to get clients because when theytalk or write about their services, they focus on the things they'll help their clients to do, instead of the benefits they will reap by doing those things. ... Read More

Do you sometimes feel unseen, like you're lost in a crowd of other coaches and you don't know how to set yourself apart? To attract the clients who need your help, you need to be able to stand out, catch the right people's attention, and show them that you're the right coach for them. In today's Guest Star blog post, I'll give you four strategies that will set you apart from the crowd and make your unique value shine, so you'll become powerfully magnetic to your ideal clients. ... Read More

​ Do you sometimes feel like you're lost in the crowd, and invisible to your ideal clients? If so, I've got good news: in this week's Guest Star blog post, I'm giving you 5 proven ways to stand out in your industry, get your ideal clients' attention, and help them trust and connect with you in a way that makes them eager to sign up. Click the button below to discover these 5 game-changing client attraction methods today! ... Read More

If you want to reach more people with your message and attract more clients, one way to do that is to get yourself featured as an expert on websites that are popular with your target audience. If you share your expertise in a place where people are already looking for experts like you, you'll get the attention of people who are already hungry for the solutions you offer. In today's Guest Star blog post, I'll give you step-by-step instructions for finding the right websites to get featured on, and creating great content that impresses... Read More

​When youre having a conversation with a potential client, its important to quickly identify whether or not they need you - and if they do need you, to help them talk themselves into signing up. Here are five types of questions that will help you to identify good leads, and to smoothly and easily turn them into clients: 1. Do they have the problem you solve? This is the first and most important thing that you need to find out. Theres no point in offering your product to someone who doesnt need it, so rather than... Read More

When done correctly, video marketing is a great way to demonstrate your expertise, show your personality, quickly build your audiences trust, and attract more clients. If you want to get more sales through your video marketing, today's Guest Star blog post will give you five keys you can start using TODAY to create better videos that bring you more clients. ​ ... Read More

​​ While it may be t empting to simply schedule some content, update your pages, and otherwise ignore your social media accounts, it takes more than that to turn your social presence into sales. In today's Guest Star blog post, you'll get 3 valuable tips for choosing the right platform, and attracting more clients through social media. ... Read More