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Your Clients Probably Dont Want a Faster Horse

By: Stephanie Tuesday September 6, 2016 comments Tags: Marketing, Client attraction, Lead attraction, Copywriting

Your Clients Probably Dont Want a Faster Horse

You may have heard the saying, often attributed to Henry Ford, that "If I had asked my customers what they wanted, they would have told me a faster horse". This quote is often used to illustrate the need to innovate and invent in your business, but it also applies strongly to how you market yourself. When you ask your clients what they want, it's important to find out WHY they want it. While the actual origins of the quote are debated, I'll apply it to the automotive industry for the purposes of this illustration. This quote raises an... Read More


How to Stop Giving Away Too Much of Your Time for Free

By: Stephanie Tuesday August 30, 2016 comments Tags: Time management, Marketing, Lead attraction, Consultations

How to Stop Giving Away Too Much of Your Time for Free

A few weeks ago, I came to a realization: I was spending WAY too much time on unpaid consultations. I don't like to create isolated pieces of copy that don't actually get results. If someone hires me to write a blog post, I want to know if they have ways to get people looking at that blogpost, and a good offer and landing page they can use to monetize that post. So when I have my initial consultation with a client, I not only discuss what they need for the itemfor which they're hiring me, but I also explore their entirelaunch plan. If they... Read More


Guest Star Post: How to Get More Engagement and Traffic From Your Old Blog Posts

By: Stephanie Friday August 26, 2016 comments Tags: Marketing, Blogging, Traffic, Lead attraction

Guest Star Post: How to Get More Engagement and Traffic From Your Old Blog Posts

Are you tired of seeing your blog posts and articles disappear into the forgotten corners of the web? It happens to bloggers, content marketers and coaches all the time. You spend an hour creating an awesome blog post, it's packed with great content, and you're sure that it will help your readers and bring lots of traffic and engagement to your business... But then, a couple days later, people stop paying attention to it, and it's back to the drawing board to create new content and hopefully get another short burst of traffic.... Read More


8 Things to Know or Ask When Hiring A Copywriter

By: Stephanie Tuesday August 23, 2016 comments Tags: Copywriting, team building, Marketing

8 Things to Know or Ask When Hiring A Copywriter

Often, when entrepreneursfirst contact a copywriter, they aren't sure what to ask the copywriter, what information the writer will need in order to produce their materials, and what the entrepreneur needs to know to give themselves the best possible chance of getting a return on their investment. Today, I'm going to demystify the process for you, so the next time you want to hire a copywriter - whether me, or someone else - you'll know exactly what information you need to give and receive to make the job go smoothly and successfully. Here... Read More


Guest Star Post: 7 Steps to Sell High-End Programs From The Stage

By: Stephanie Friday July 29, 2016 comments Tags: Sell from stage, Public speaking, Sales, Marketing, Client attraction

Guest Star Post: 7 Steps to Sell High-End Programs From The Stage

If you're selling a high-end program that costs several thousand dollars or more, one of the best ways to do it is to make your offer on stage during a live event. Live events give you the chance to connect with your audience face to face, and to build trust and rapport with them by educating them and answering their questions directly. I've personally seen Ted McGrath, the author of today's Guest Star blog post, sell multiple packages worth $100,000 dollars in a single presentation. Today, he's going to tell you EXACTLY... Read More


Guest Star Post: How Overcoming Objections Can Alienate Your Clients, and What to do Instead

By: Stephanie Wednesday July 27, 2016 comments Tags: Marketing, Enrollment, Client attraction, Mindset

Guest Star Post: How Overcoming Objections Can Alienate Your Clients, and What to do Instead

Have you ever responded to a clientsobjection by trying to talk them into seeing things from your point of view? Overcoming objections is a popular technique in the sales industry, but a very hazardous one. When you use it, instead of showing your client that you understand them and are interested in their needs and experiences, you imply that your viewpoint and agenda are more important to you than theirs. You also run the risk of making them feel like youre telling them thattheyre wrong, and that their experiences and perceptions... Read More


How to Create an Automated Webinar to Attract High-Paying Coaching Clients, Part 3: Creating Your Webinar Video

By: Stephanie Tuesday July 26, 2016 comments Tags: product creation, Webinar creation, Webinar, Marketing, Audacity, Sound editing, Video editing, Movie Maker

How to Create an Automated Webinar to Attract High-Paying Coaching Clients, Part 3: Creating Your Webinar Video

If you want to attract more clients by creating an automated webinar, but you aren't very tech-savvy, today's blog post is for you. In the last two blog posts, I told you how to create the script for your webinar , and how to tell your story in the webinar in a way that builds connection, interest and trust. Today, I'm going to tell you how to record the audio for your webinar, combine it with slides, and turn it into a video. How to record your webinar audio: My favorite software for recording and editing audio is... Read More


How to Create an Automated Webinar to Attract High-Paying Coaching Clients, Part 2: Telling Your Story

By: Stephanie Tuesday July 19, 2016 comments Tags: Marketing, Lead attraction, Public speaking, Client attraction, product launch, Content marketing, Webinar creation, Enrollment

How to Create an Automated Webinar to Attract High-Paying Coaching Clients, Part 2: Telling Your Story

​When you're creating a webinar to attract more coaching clients, one of the key ingredients is telling your story in a way that builds connection and trust. As I mentioned in last week's blog post , telling your story is usually the second segment in a webinar. First, you explain what your audience is about to learn. Then, you explain why you're the right person to learn it from. Here's a simple formula for telling your story, as well as some guidelines for making your storytelling gripping and effective: The formula for... Read More


How to Create an Automated Webinar to Attract High-Paying Coaching Clients, Part 1: The Topic, Gift and Script

By: Stephanie Monday July 11, 2016 comments Tags: Marketing, Lead attraction, Client attraction, Public speaking, product launch, Webinar creation

How to Create an Automated Webinar to Attract High-Paying Coaching Clients, Part 1: The Topic, Gift and Script

When you're selling a coaching package worth a few hundred to several thousand dollars, it's important to give your clients a very good reason to trust you, desire your product, and decide that it's worth the time and money to enroll. An automated webinar is a great way to do this, because it enables you to introduce yourself, prove your expertise by giving great value, and make your offer, without spending a huge amount of your personal time. In today's blog post, I'm going to tell you how to: Choose a topic for your... Read More


The Most Important Client Attraction Principle that Coaches Often Forget

By: Stephanie Tuesday July 5, 2016 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Email marketing, Content marketing

The Most Important Client Attraction Principle that Coaches Often Forget

When coaches ask me to help them improve their email marketing, website copy and social media presence, I almost always find that they're missing the most important client attraction principle there is: They don't talk about the things their clients actually WANT. What do I mean, and how does this drive your clients away? Many coaches struggle to get clients because when theytalk or write about their services, they focus on the things they'll help their clients to do, instead of the benefits they will reap by doing those things. ... Read More



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