Blog

It’s hard to believe I’m approaching the ten-year anniversary since starting my business! As I look back on this past decade and the lessons it’s taught me, one of the things that stands out in my mind is the number of coaching and training programs I’ve gotten into, and the things that motivated me to sign up for them. Today, I’d like to share a few of those things, because what motivated me to buy those programs might be what motivates your own potential clients to sign up for your offer. I’ll also share a mistake I... Read More

When you’re discussing your offer with a potential client, it’s important to remember that it isn’t just your product or program they’re evaluating. They also need to think about how it fits with the rest of their life, and whether they have the time and desire to implement it. All too often, people buy coaching or training programs, only to fail to set aside the time to actually USE those programs to get results. I've been guilty of that a few times myself, and it's certainly made me more selective about what I... Read More

I was recently speaking with a person who spent a lot of time at networking events, but sometimes struggled to connect with people because he felt bad about talking about his offer. Guilt around sales is an obstacle many entrepreneurs, including coaches, struggle with. Even if we know, on an intellectual level, that our offer is good, so many of us have been conditioned to feel like we're doing something rude or morally wrong by offering our service and asking to be paid. This can hold us back from starting conversations, and even if... Read More

Today, I’d like to talk about a mistake some coaches make while creating their offers. This one error can create a load of extra work for you, and can actually scare your clients off of buying your product. That mistake is: overcomplicating things . This is an especially easy trap to fall into if you aren’t confident in your value and the value of your teaching. If you aren’t sure that your coaching is good enough, you might find yourself padding your offer with bonus after bonus (without doing it strategically!) or adding... Read More

“I try, but I don’t feel I have enough content to provide on a regular basis.” This is a comment I recently saw from a fellow business owner on Facebook. I know the feeling – no matter how much you’ve learned, all that knowledge can suddenly become strangely elusive when you try to dig bits of it out to share with your audience! Here are 5 strategies I use to overcome that problem: 1. Write down a list of your areas of knowledge. This includes all the problems you help your clients solve, positive outcomes you help... Read More

Happy New Year! I hope you're having an amazing start to 2022. As you create, flesh out, or implement your plans for the coming year, one important thing to consider is how you're going to handle situations where your clients are shopping around, or where they've been burned before and they aren't sure how they can tell that you're the real deal. Some people try to steer potential clients away from other coaches in their field by harping on their competitors' bad points, or by trying to claim that they're the only ones getting real... Read More

When you look at all the other coaches in your field, it can be easy to feel like you don't have what it takes to stand out and get clients. There are so many experts for your clients to choose from, and some of them probably have bigger followings, fancier graphics, and more experience than you. So why SHOULD the clients who need the results you and these other coaches offer choose you over them? In this video, I provide some specific, practical questions you can use to identify your unique strengths, so you can discover - and show your... Read More

We all know about the benefits of receiving referrals. But did you know you can get bigger results for yourself and your clients by GIVING referrals? In today's video, I'm going to explain how you can: 1. Increase your value, authority, and expertise in the eyes of your clients 2. Encourage people to send you referrals 3. Increase your income WITHOUT increasing your workload 4. Make life easier for your clients ...just by making referrals. I'll also give you some strategies for maximizing the number of referrals you get from this... Read More

"Will selling smaller products help me sell high-ticket offers?" I recently saw this question in a LinkedIn group, and it sparked an interesting discussion about the pros and cons of the strategy. Will the low-ticket item only attract bargain hunters who don't want a high-ticket program? Or will it attract qualified leads who just need a taste of your expertise before they commit to a big purchase? Will buying the lower-priced offer make people more likely to buy your high-ticket package, or will people who buy the smaller item... Read More

Dear Badass, Beautiful Coach... Have you ever had a time when you told your clients about your amazing system or strategy that you KNEW would change their lives... only for them to respond with disinterest or confusion? And do you ever worry that you might not be ENOUGH of an expert, or wonder if your well of knowledge is deep enough to be worth the price you want to charge? In this video, I describe a deceptively simple, yet important truth that many coaches forget, and I explain how forgetting it causes them to confuse their clients,... Read More