Blog

Special Offer: Website Hosting, Email Marketing, CRM and Blogging for Canadians

By: Stephanie Tuesday October 25, 2016 comments Tags: Marketing, Time management, Blogging, Lead attraction, Client attraction, Email marketing, Content marketing, Business planning, Lead nurture

Special Offer: Website Hosting, Email Marketing, CRM and Blogging for Canadians

Are you a Canadian business owner who's looking to find or switch to a new email marketing, website hosting, blogging, time management or CRM system? Whether you're looking to use these systems for the first time, or you aren't happy with your current provider and want to try something else, I have a special opportunity I want to share with you: My current provider, AllProWebTools, is expanding into Canada! To celebrate their introduction to Canada, they're giving a special offer to Canadian entrepreneurs : if you sign up... Read More


Guest Star Post: How to Stand in Your Value and Get Paid What You're Worth

By: Stephanie Friday October 7, 2016 comments Tags: Marketing, Mindset, Inspiration, Client attraction, Enrollment, Public relations

Guest Star Post: How to Stand in Your Value and Get Paid What You're Worth

​ When youre having an enrollment conversation - especially if youre just starting out, and arent very confident in your value yet - it can be easy to undervalue yourself. Many coaches and entrepreneurs - including me! - have fallen into the trap of lowering their prices and working for less than theyre worth. This may feel like a sensible way to enroll clients who dont think they can afford you - but it can also cause you to feel resentful andtaken advantage of, and it makes it harder for you to really give it your all. Today,... Read More


6 Dos and Don'ts to Enroll More Clients Through Conversations

By: Stephanie Tuesday October 4, 2016 comments Tags: Marketing, Mindset, Client attraction, Enrollment, Customer Service, Public relations

6 Dos and Don'ts to Enroll More Clients Through Conversations

So you've got a potential client on the phone or in the room with you, and it's time to explore their needs and, if you're a good fit for each other, to inspire them to enroll. You've got a lot of information to convey, and you have to not only keep their interest while conveying it, but also to convey it in a way that makes them want to sign up with you. For some coaches and entrepreneurs, that's easier said than done - so it's a good thing you're reading this article! Today, I'm going to give you six"dos" and "don'ts" for effective... Read More


3 Ways Marketing is Kind of Like Sex

By: Stephanie Tuesday September 20, 2016 comments Tags: Marketing, Mindset, Client attraction, Copywriting, Lead attraction, Content marketing, Enrollment

3 Ways Marketing is Kind of Like Sex

Did you know that marketing is kind of like sex? It's weird, but true. Here are 3things marketing has in common with sex, and some ways you can use this knowledge to attract more clients. 1. It's semi-taboo, yet necessary. A lot of people get uncomfortable when the subject of sex comes up. The same is true for marketing and sales. When people ask you if you're selling something, it can actually sound like an accusation, which can make you feel defensive and guilty. If you react with discomfort and shame, that will communicate to your... Read More


Guest Star Post: 6 Master Public Speakers’ Secrets to Powerful Presentations

By: Stephanie Friday September 16, 2016 comments Tags: Public speaking, Speaking tips, Lead attraction, Client attraction

Guest Star Post: 6 Master Public Speakers’ Secrets to Powerful Presentations

Do you speak in front of groups, host webinars or teleseminars, run a podcast, or participate in online summits? If you use any form of public speaking to attract or serve clients, todays Guest Starblog post will give you 6 powerful, practical tips for creating a presentation that blows your audiences minds. ... Read More


Your Clients Probably Dont Want a Faster Horse

By: Stephanie Tuesday September 6, 2016 comments Tags: Marketing, Client attraction, Lead attraction, Copywriting

Your Clients Probably Dont Want a Faster Horse

You may have heard the saying, often attributed to Henry Ford, that "If I had asked my customers what they wanted, they would have told me a faster horse". This quote is often used to illustrate the need to innovate and invent in your business, but it also applies strongly to how you market yourself. When you ask your clients what they want, it's important to find out WHY they want it. While the actual origins of the quote are debated, I'll apply it to the automotive industry for the purposes of this illustration. This quote raises an... Read More


How to Create an Automated Webinar to Attract High-Paying Coaching Clients, Part 4: Attracting Viewers

By: Stephanie Monday August 1, 2016 comments Tags: Webinar, Client attraction, Lead attraction, Blogging, Email marketing

How to Create an Automated Webinar to Attract High-Paying Coaching Clients, Part 4: Attracting Viewers

Over the last few weeks, you've learned how to create the script for your webinar , tell your story in the webinar , and turn your script into an audio and video . But even the best webinar won't grow your business if nobody watches it, so today, I'm going to give you 5 ways to get people to watch your webinar. Method #1: Promoting your webinar on social media Sites like Facebook, Twitter and LinkedIn can be good sources of leads for your webinar, if you know how to use them. Here are a few guidelines for promoting your... Read More


Guest Star Post: 7 Steps to Sell High-End Programs From The Stage

By: Stephanie Friday July 29, 2016 comments Tags: Sell from stage, Public speaking, Sales, Marketing, Client attraction

Guest Star Post: 7 Steps to Sell High-End Programs From The Stage

If you're selling a high-end program that costs several thousand dollars or more, one of the best ways to do it is to make your offer on stage during a live event. Live events give you the chance to connect with your audience face to face, and to build trust and rapport with them by educating them and answering their questions directly. I've personally seen Ted McGrath, the author of today's Guest Star blog post, sell multiple packages worth $100,000 dollars in a single presentation. Today, he's going to tell you EXACTLY... Read More


Guest Star Post: How Overcoming Objections Can Alienate Your Clients, and What to do Instead

By: Stephanie Wednesday July 27, 2016 comments Tags: Marketing, Enrollment, Client attraction, Mindset

Guest Star Post: How Overcoming Objections Can Alienate Your Clients, and What to do Instead

Have you ever responded to a clientsobjection by trying to talk them into seeing things from your point of view? Overcoming objections is a popular technique in the sales industry, but a very hazardous one. When you use it, instead of showing your client that you understand them and are interested in their needs and experiences, you imply that your viewpoint and agenda are more important to you than theirs. You also run the risk of making them feel like youre telling them thattheyre wrong, and that their experiences and perceptions... Read More


Guest Star Post: How Perfection Keeps You Poor

By: Stephanie Friday July 22, 2016 comments Tags: product creation, product launch, Client attraction

Guest Star Post: How Perfection Keeps You Poor

Are you hesitating to market your product or service, because it isn't perfect yet? In today's Guest Star blog post, Loral Langemeier will reveal why that's a HUGE mistake that hurts not only your business, but also the clients who need your help, AND the quality of your finished product. She'll also reveal the right way to sell a product that isn't perfect yet, so you can start helping people and making sales sooner, and create a better product than you would have if you'd waited for perfection. ... Read More



Categories



Archives


Subscribe

rss