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How to Create an Automated Webinar to Attract High-Paying Coaching Clients, Part 2: Telling Your Story

By: Stephanie Tuesday July 19, 2016 comments Tags: Marketing, Lead attraction, Public speaking, Client attraction, product launch, Content marketing, Webinar creation, Enrollment

How to Create an Automated Webinar to Attract High-Paying Coaching Clients, Part 2: Telling Your Story

​When you're creating a webinar to attract more coaching clients, one of the key ingredients is telling your story in a way that builds connection and trust. As I mentioned in last week's blog post , telling your story is usually the second segment in a webinar. First, you explain what your audience is about to learn. Then, you explain why you're the right person to learn it from. Here's a simple formula for telling your story, as well as some guidelines for making your storytelling gripping and effective: The formula for... Read More


How to Create an Automated Webinar to Attract High-Paying Coaching Clients, Part 1: The Topic, Gift and Script

By: Stephanie Monday July 11, 2016 comments Tags: Marketing, Lead attraction, Client attraction, Public speaking, product launch, Webinar creation

How to Create an Automated Webinar to Attract High-Paying Coaching Clients, Part 1: The Topic, Gift and Script

When you're selling a coaching package worth a few hundred to several thousand dollars, it's important to give your clients a very good reason to trust you, desire your product, and decide that it's worth the time and money to enroll. An automated webinar is a great way to do this, because it enables you to introduce yourself, prove your expertise by giving great value, and make your offer, without spending a huge amount of your personal time. In today's blog post, I'm going to tell you how to: Choose a topic for your... Read More


The Most Important Client Attraction Principle that Coaches Often Forget

By: Stephanie Tuesday July 5, 2016 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Email marketing, Content marketing

The Most Important Client Attraction Principle that Coaches Often Forget

When coaches ask me to help them improve their email marketing, website copy and social media presence, I almost always find that they're missing the most important client attraction principle there is: They don't talk about the things their clients actually WANT. What do I mean, and how does this drive your clients away? Many coaches struggle to get clients because when theytalk or write about their services, they focus on the things they'll help their clients to do, instead of the benefits they will reap by doing those things. ... Read More


4 Ways to Overcome Your Resistance to Calling Business Contacts

By: Stephanie Tuesday June 28, 2016 comments Tags: Marketing, Mindset, Motivation, Client attraction, Enrollment, Public relations, Lead nurture

4 Ways to Overcome Your Resistance to Calling Business Contacts

So you just got home from a business trip, and you have a shoebox full of warm leads - otherwise known as business cards. These are people you talked to, built rapport with, maybe promised that you'd get in touch with them soon... There's nothing to worry about... they probably WANT to hear from you... So why are you still sitting there with the phone in your hand, wondering if today is really the right day to make that phone call? If that scenario doesn't seem familiar, because you follow up with your contacts promptly and easily,... Read More


How to Avoid Losing Subscribers During a Product Launch

By: Stephanie Tuesday June 21, 2016 comments Tags: Marketing, Copywriting, Client attraction, Email marketing, product launch, Content marketing, Customer Service, Public relations, Lead nurture

How to Avoid Losing Subscribers During a Product Launch

​If youre like many coaches and entrepreneurs that I know, you send a LOT of emails during your launches. This practice is good for keeping the attention of those who are interested in your current offering, but subscribers who don't want that particular webinar or product might start to get annoyed if they get four emails in one day. In today's blog post, I'll give you a way to avoid that problem, as well as two other pitfalls that email marketers can encounter while launching a product: Problem #1: Your subscribers are... Read More


Guest Star Post: How To Get a Virtual Assistant To Follow Up With Contacts

By: Stephanie Friday June 17, 2016 comments Tags: Marketing, team building, Time management, Client attraction, Public relations, leadership, Lead nurture

Guest Star Post: How To Get a Virtual Assistant To Follow Up With Contacts

For many business owners, following up with their numerous contacts is a daunting, time-consuming, but necessary task that gets chronically neglected. Fortunately, you can save yourself a lot of time and effort by delegating this job to a Virtual Assistant, so you only spend your time on contacts who are actually interested in talking with you. ​In todays Guest Star blog post, youll get step-by-step instructions for finding quality VAs, vetting them, and integrating them smoothly into your business, so you can reclaim your... Read More


Guest Star Post: 11 “Sneaky” Tricks To DOUBLE Your Email Conversions

By: Stephanie Friday June 10, 2016 comments Tags: Marketing, Copywriting, Client attraction, Email marketing, Content marketing, Public relations, Lead nurture

Guest Star Post: 11 “Sneaky” Tricks To DOUBLE Your Email Conversions

If you have an email list, and you want to turn more of your readers into paying clients, I have a treat for you this week. Digital Marketer is sharing eleven powerful strategies to get more of your subscribers to open your emails and click on your links, as well as specific instructions and examples to help you implement those strategies in your business. If you want to make more money from your email newsletter, definitely take a couple minutes to check this out! ... Read More


Guest Star Post: 4 Ways to Stand Out From the Crowd as a Coach

By: Stephanie Friday June 3, 2016 comments Tags: Marketing, product creation, Copywriting, Lead attraction, Mindset, Inspiration, Client attraction

Guest Star Post: 4 Ways to Stand Out From the Crowd as a Coach

Do you sometimes feel unseen, like you're lost in a crowd of other coaches and you don't know how to set yourself apart? To attract the clients who need your help, you need to be able to stand out, catch the right people's attention, and show them that you're the right coach for them. In today's Guest Star blog post, I'll give you four strategies that will set you apart from the crowd and make your unique value shine, so you'll become powerfully magnetic to your ideal clients. ... Read More


Infographic: How to Use Email Marketing Like a Pro

By: Stephanie Tuesday May 31, 2016 comments Tags: Email marketing, Client attraction, Marketing

Infographic: How to Use Email Marketing Like a Pro

How many emails do you open each day? Probably quite a few. ​How many do you act on? That's a different story. In this age of smartphones, wi-fi and data plans, people have more opportunity than ever to be in constant contact with their inboxes, and email marketing continues to offer one of the highest returns on investment of any marketing strategy. But it's up to you to take advantageof this opportunity to stay at the top of your audience's minds, and convert them into clients. To help you do this, Matt Banner from OnBlastBlog has... Read More


Guest Star Post: 5 Ways For Entrepreneurs To Stand Out And Get Clients

By: Stephanie Friday May 20, 2016 comments Tags: Marketing, Copywriting, Article creation, Lead attraction, Mindset, Public speaking, Client attraction, About me page, Email marketing, Content marketing, Enrollment, Public relations

Guest Star Post: 5 Ways For Entrepreneurs To Stand Out And Get Clients

​ Do you sometimes feel like you're lost in the crowd, and invisible to your ideal clients? If so, I've got good news: in this week's Guest Star blog post, I'm giving you 5 proven ways to stand out in your industry, get your ideal clients' attention, and help them trust and connect with you in a way that makes them eager to sign up. Click the button below to discover these 5 game-changing client attraction methods today! ... Read More



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