Blog

It’s hard to believe I’m approaching the ten-year anniversary since starting my business! As I look back on this past decade and the lessons it’s taught me, one of the things that stands out in my mind is the number of coaching and training programs I’ve gotten into, and the things that motivated me to sign up for them. Today, I’d like to share a few of those things, because what motivated me to buy those programs might be what motivates your own potential clients to sign up for your offer. I’ll also share a mistake I... Read More

When you’re discussing your offer with a potential client, it’s important to remember that it isn’t just your product or program they’re evaluating. They also need to think about how it fits with the rest of their life, and whether they have the time and desire to implement it. All too often, people buy coaching or training programs, only to fail to set aside the time to actually USE those programs to get results. I've been guilty of that a few times myself, and it's certainly made me more selective about what I... Read More

“I try, but I don’t feel I have enough content to provide on a regular basis.” This is a comment I recently saw from a fellow business owner on Facebook. I know the feeling – no matter how much you’ve learned, all that knowledge can suddenly become strangely elusive when you try to dig bits of it out to share with your audience! Here are 5 strategies I use to overcome that problem: 1. Write down a list of your areas of knowledge. This includes all the problems you help your clients solve, positive outcomes you help... Read More

Happy New Year! I hope you're having an amazing start to 2022. As you create, flesh out, or implement your plans for the coming year, one important thing to consider is how you're going to handle situations where your clients are shopping around, or where they've been burned before and they aren't sure how they can tell that you're the real deal. Some people try to steer potential clients away from other coaches in their field by harping on their competitors' bad points, or by trying to claim that they're the only ones getting real... Read More

Dear Badass, Beautiful Coach... Have you ever had a time when you told your clients about your amazing system or strategy that you KNEW would change their lives... only for them to respond with disinterest or confusion? And do you ever worry that you might not be ENOUGH of an expert, or wonder if your well of knowledge is deep enough to be worth the price you want to charge? In this video, I describe a deceptively simple, yet important truth that many coaches forget, and I explain how forgetting it causes them to confuse their clients,... Read More

When you make promises in your marketing, or talk about the problems you solve for your clients, it's important to be both clear and compelling. If your promises or "problem I solve" statements are too vague, your potential clients will be left thinking things like... "That kind of sounds good in theory, but I'm not sure exactly what I'm going to get out of this, and I don't feel like taking a lot of time to find out." "I don't think I have the problem she's talking about. Or maybe I do a little, but I don't think it's causing... Read More

Sometimes when I watch other business owners describe their product or service, the descriptionleaves me thinking, "Wow... not only does that NOT make me want your product, but it actually makes me feel LESS inclined to explore your offer." Other times, I can see how it might be useful, or why the product is of high quality, but I'm not really convinced that I need it. Why? Often, it's because their marketing failed a simple yet powerful litmus test that determines whether they're speaking about the right things to get their potential... Read More

I was planning to write this on Tuesday, but I decided to share it a bit early, becauseI'm celebrating a new accomplishment: I just published a class on SkillShare, called Low-Cost Marketing for Small Businesses and Freelancers ... and for a limited time, you can get it for FREE. In this 68-minute class, you'll discover how small businesses and freelancers can attract leads while spending little or no money on advertising, and convert them into clients without feeling guilty, pushy or salesy. You can access this class, and thousands of... Read More

I recently read a sales page that perfectly exemplified how important it is to put the right information in your marketing materials - because this page definitely didn't. Let's see if you can spot the problem before I point it out. This sales page informed me that: 1. Their CBD oil wasproduced using a cold method of CO2 extraction, which produces the highest quality and best flavor. 2. The oil was quality tested and analyzed using cutting-edge equipment. 3. It was safe and ethically sourced. 4. It was 100% natural,... Read More

Do you ever wonder how to get potential clients' attention, what to say in your marketing materials to turn casual viewers into clients, and why some potential clients walk away even though they need your services? In this six-minute video, I reveal all of that and more in an interview with Jeff Bloom from 360 Degrees to Success. Click the video below to watch the interview! If you want to hear the full 20-minute interview, please visit www.libertyneverstartagain.net and sign up for the seminar series in which... Read More