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Are You Offering Something Your Clients Want? Here's a Quick Litmus Test

By: Stephanie Tuesday August 6, 2019 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Social media, Branding, Website design, Video marketing, Sales

Are You Offering Something Your Clients Want? Here's a Quick Litmus Test

Sometimes when I watch other business owners describe their product or service, the descriptionleaves me thinking, "Wow... not only does that NOT make me want your product, but it actually makes me feel LESS inclined to explore your offer." Other times, I can see how it might be useful, or why the product is of high quality, but I'm not really convinced that I need it. Why? Often, it's because their marketing failed a simple yet powerful litmus test that determines whether they're speaking about the right things to get their potential... Read More


New Class - Low-Cost Marketing for Small Businesses and Freelancers

By: Stephanie Saturday June 1, 2019 comments Tags: Marketing, product creation, Copywriting, Blogging, Article creation, Lead attraction, Mindset, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Business planning, Lead nurture, Follow-ups, Social media, Sales

New Class - Low-Cost Marketing for Small Businesses and Freelancers

I was planning to write this on Tuesday, but I decided to share it a bit early, becauseI'm celebrating a new accomplishment: I just published a class on SkillShare, called Low-Cost Marketing for Small Businesses and Freelancers ... and for a limited time, you can get it for FREE. In this 68-minute class, you'll discover how small businesses and freelancers can attract leads while spending little or no money on advertising, and convert them into clients without feeling guilty, pushy or salesy. You can access this class, and thousands of... Read More


Infographic: Email Marketing Hacks You Shouldn't Be Without

Tuesday January 8, 2019 comments Tags: Marketing, Client attraction, Email marketing, Content marketing, Enrollment, Lead nurture

Infographic: Email Marketing Hacks You Shouldn't Be Without

By Josh Wardini. Today, more than ever before, there is a huge range of marketing techniques you can use to bring potential customers to your business. However, email marketing remains one of the most successful and cost-effective strategies, despite the fact that it has been around for so long. The trouble is, people are likely to receive a huge range of marketing emails every single day, the majority of which they will just ignore, so you have to do something special to ensure that your message stands out. Lucky for you, the team... Read More


Are Your Sales Pages Missing This Important Ingredient?

By: Stephanie Tuesday July 10, 2018 comments Tags: Website design, Enrollment, Content marketing, product launch, Email marketing, Client attraction, Lead attraction, Copywriting, Marketing

Are Your Sales Pages Missing This Important Ingredient?

I recently read a sales page that perfectly exemplified how important it is to put the right information in your marketing materials - because this page definitely didn't. Let's see if you can spot the problem before I point it out. This sales page informed me that: 1. Their CBD oil wasproduced using a cold method of CO2 extraction, which produces the highest quality and best flavor. 2. The oil was quality tested and analyzed using cutting-edge equipment. 3. It was safe and ethically sourced. 4. It was 100% natural,... Read More


Interview - What to Say in Your Marketing Materials

By: Stephanie Tuesday June 12, 2018 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Email marketing, Content marketing

Interview - What to Say in Your Marketing Materials

Do you ever wonder how to get potential clients' attention, what to say in your marketing materials to turn casual viewers into clients, and why some potential clients walk away even though they need your services? In this six-minute video, I reveal all of that and more in an interview with Jeff Bloom from 360 Degrees to Success. Click the video below to watch the interview! If you want to hear the full 20-minute interview, please visit www.libertyneverstartagain.net and sign up for the seminar series in which... Read More


How to Convince Clients that You Can Get Results - Even If You're Just Starting Out

By: Stephanie Tuesday April 3, 2018 comments Tags: Marketing, Copywriting, Client attraction, Email marketing, Content marketing, Enrollment

How to Convince Clients that You Can Get Results - Even If You're Just Starting Out

When a client is thinking about making a purchase from you, they have one primary question: can you get them the result they want? How long you've been in business, how pretty your website is, and how many features your offer includes are secondary to this one all-important question. Those elements can help you make a sale, but unless the client likes the answer to That One Question, they're unlikely to buy anything. For some people, it can be a challenge to convincingly answer that question, especially if you're just starting out.... Read More


7 Quick Tips for Keeping Your Business Profitable

By: Stephanie Tuesday January 9, 2018 comments Tags: Marketing, Time management, Copywriting, Lead attraction, Mindset, Client attraction, Email marketing, product launch, Content marketing, leadership, Business planning, Social media, Website design, Referral marketing

7 Quick Tips for Keeping Your Business Profitable

Another business owner recently asked me, "How do you keep your business profitable?" Today, I'm going to share the answers I gave them: 7 short, sweet tips for staying profitable. Business Profitability Tip #1: Don't stop marketing. Some business owners keep marketing until their schedules are full or their income is at a comfortable level, then they stop. As a result, if one of their clients stops working with them or reduces their purchases, they end up in a financial crisis. Even if you already have as many clients as you need,... Read More


DON'T Use This Teaching Point in Your Content Marketing if You Want to Get Clients

By: Stephanie Tuesday December 26, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Public relations, Lead nurture, Social media, Video marketing

DON'T Use This Teaching Point in Your Content Marketing if You Want to Get Clients

When I receive a proposal for a guest post or evaluate a client's education-based marketing, there's one mistake that will make me say "can't publish, must revise" faster than almost any other. A mistake that wastes your audience's time, and will make you look useless in the eyes of your potential clients. That mistake is saying "learn how to X", "research how to Y", or "figure out how to Z". Why is this type of teaching point so unacceptable? Imagine if you were sitting in math class, and your teacher said, "Now figure out how... Read More


104 Facts to Help You Get More Clients Through Mobile Marketing

Tuesday September 5, 2017 comments Tags: Marketing, Lead attraction, Client attraction, Email marketing, Content marketing, Public relations, Business planning, Website design, Customer retention

104 Facts to Help You Get More Clients Through Mobile Marketing

Mobile marketing is currently one of the newest and most effective forms of digital marketing. For those who aren't familiar with it, it provides customers with personalised information promoting services, goods and ideas. Mobile marketing includes any client attraction activity that is conducted through a network that mobile users are constantly connected to. Some of the main benefits associated with mobile marketing include the ability to send location-and-time-sensitive pieces of information via a wide variety of channels, including... Read More


How to Block Out Surrounding Noise and Focus on Your Work

By: Stephanie Tuesday August 1, 2017 comments Tags: Time management, Copywriting, Blogging, Article creation, Email marketing, product launch, Content marketing

How to Block Out Surrounding Noise and Focus on Your Work

Sometimes, you need to focus for a long period of time without getting distracted or bored. Whether it's writing a blog post, mapping out the content for a group program, finishing a project for a client, or anything else that requires a protracted period of mental concentration, I've found that having pleasant, non-distracting music in the background can be invaluable. It helps me to concentrate, and it makes the task a lot more fun. If you need help to concentrate on your longer and more mentally taxing tasks, here are some of my... Read More



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