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Will Other Businesses Still Promote You, Even if Your Products are Similar to Theirs?

By: Stephanie Tuesday January 24, 2017 comments Tags: Marketing, Lead attraction, Client attraction, Email marketing, product launch, Public relations

Will Other Businesses Still Promote You, Even if Your Products are Similar to Theirs?

A couple weeks ago, I recommended to one of my clients that she should seek out other businesses that serve the same audience as she does, and ask them if they'd be willing to tell their audience about her program. In response, she asked me, "But won't they feel that that conflicts with their interests? If we both serve the same audience, won't they be worried that they'll lose customers by offering my program?" Today, I'd like to give you the same answers I gave her, plus some additional information that will help you to find... Read More


A Great CRM System for Virtual Assistants and Marketing Pros

By: Stephanie Tuesday January 17, 2017 comments Tags: Marketing, Time management, Email marketing, Customer Service, Business planning, Follow-ups

A Great CRM System for Virtual Assistants and Marketing Pros

For a Virtual Assistant or marketing professional, finding the right Customer Relationship Management software can be a frustrating challenge but when you succeed, it will make your life SO much easier. Without a good CRM system, you have a LOT of extra work on your hands. Keeping track of multiple email conversations, passing the right information on to your clients in an efficient and organized way, booking appointments and informing your client, sharing files, sending emails, and keeping tabs on all your tasks it can get overwhelming! ... Read More


7 Quick Tips to Increase Conversions in Email Marketing

By: Stephanie Tuesday November 22, 2016 comments Tags: Marketing, Copywriting, Client attraction, Email marketing, product launch, Content marketing, Lead nurture

7 Quick Tips to Increase Conversions in Email Marketing

Are your subscribers and leads reading your emails, or just glancing at them and tossing them in the trash? In today's fast-paced world, it's important to craft emails that instantly catch people's attention, and give them a good reason to open, read and act upon your message - even if there are a dozen other emails in their inbox already. Here are 7 quick, easy tips for getting more clients through your email marketing: 1. Use a short subject line that inspires curiosity, pain or need. Your subject line doesn't need to be long, and it... Read More


Guest Star Post: How to Get More Clients by Saying Less

By: Stephanie Friday November 4, 2016 comments Tags: Marketing, Copywriting, Public speaking, Client attraction, About me page, Email marketing, Content marketing, Webinar, Enrollment, Public relations, Lead nurture

Guest Star Post: How to Get More Clients by Saying Less

When you have an enrollment conversation or create your marketing materials, are you really telling your audience what they need to know? Or are you losing their interest by talking about too many things that your potential client doesn't care about? In today's Guest Star blog post,Rob Frappierwill help you todetermine which parts of your message are essential to inspiring the client to sign up, and what will only bore them and drive them away. By the way, this will be my last Guest Star blogpost for a while. I will still post a new... Read More


Should You Use Your Slogan or Brand Name in Your Marketing?

By: Stephanie Tuesday November 1, 2016 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Email marketing, Content marketing, Public relations

Should You Use Your Slogan or Brand Name in Your Marketing?

Your brand name or slogan is amazing. It's catchy, it's clever, it captures the essence of your business, and maybe it even has added alliterative appeal to boot. So now that you've got such a great catchphrase, why wouldn't you use it as a selling point in your marketing? I've seen several entrepreneurs do that, and if you're planning to follow that trend and use your slogan as a selling point, then I'll have to call on the gamer nerd side of me and give you an important piece of advice, as explained by Sans the Skeleton: ​ Before... Read More


Guest Star Post: 4 Questions that Determine Whether Your Marketing Materials Will Get Clients

By: Stephanie Friday October 28, 2016 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Public relations, Lead nurture, Social media

Guest Star Post: 4 Questions that Determine Whether Your Marketing Materials Will Get Clients

You have lots of valuable wisdom, tools and strategies to share... but do your marketing materials convey that value? Or do they just confuse your clients, or leave them feeling ambivalent toward your offering? In today's Guest Star blog post, I'm sharing 4 questions you can use to test your marketing materials BEFORE using them, so you can avoid losing time, money and leads on materials that are sure to flop. I'll also reveal 3 problems that often prevent coaches and entrepreneurs from getting clients, so you can avoid losing clients to... Read More


Special Offer: Website Hosting, Email Marketing, CRM and Blogging for Canadians

By: Stephanie Tuesday October 25, 2016 comments Tags: Marketing, Time management, Blogging, Lead attraction, Client attraction, Email marketing, Content marketing, Business planning, Lead nurture

Special Offer: Website Hosting, Email Marketing, CRM and Blogging for Canadians

Are you a Canadian business owner who's looking to find or switch to a new email marketing, website hosting, blogging, time management or CRM system? Whether you're looking to use these systems for the first time, or you aren't happy with your current provider and want to try something else, I have a special opportunity I want to share with you: My current provider, AllProWebTools, is expanding into Canada! To celebrate their introduction to Canada, they're giving a special offer to Canadian entrepreneurs : if you sign up... Read More


How to Create an Automated Webinar to Attract High-Paying Coaching Clients, Part 4: Attracting Viewers

By: Stephanie Monday August 1, 2016 comments Tags: Webinar, Client attraction, Lead attraction, Blogging, Email marketing

How to Create an Automated Webinar to Attract High-Paying Coaching Clients, Part 4: Attracting Viewers

Over the last few weeks, you've learned how to create the script for your webinar , tell your story in the webinar , and turn your script into an audio and video . But even the best webinar won't grow your business if nobody watches it, so today, I'm going to give you 5 ways to get people to watch your webinar. Method #1: Promoting your webinar on social media Sites like Facebook, Twitter and LinkedIn can be good sources of leads for your webinar, if you know how to use them. Here are a few guidelines for promoting your... Read More


The Most Important Client Attraction Principle that Coaches Often Forget

By: Stephanie Tuesday July 5, 2016 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Email marketing, Content marketing

The Most Important Client Attraction Principle that Coaches Often Forget

When coaches ask me to help them improve their email marketing, website copy and social media presence, I almost always find that they're missing the most important client attraction principle there is: They don't talk about the things their clients actually WANT. What do I mean, and how does this drive your clients away? Many coaches struggle to get clients because when theytalk or write about their services, they focus on the things they'll help their clients to do, instead of the benefits they will reap by doing those things. ... Read More


How to Avoid Losing Subscribers During a Product Launch

By: Stephanie Tuesday June 21, 2016 comments Tags: Marketing, Copywriting, Client attraction, Email marketing, product launch, Content marketing, Customer Service, Public relations, Lead nurture

How to Avoid Losing Subscribers During a Product Launch

​If youre like many coaches and entrepreneurs that I know, you send a LOT of emails during your launches. This practice is good for keeping the attention of those who are interested in your current offering, but subscribers who don't want that particular webinar or product might start to get annoyed if they get four emails in one day. In today's blog post, I'll give you a way to avoid that problem, as well as two other pitfalls that email marketers can encounter while launching a product: Problem #1: Your subscribers are... Read More



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