Blog

As an entrepreneur, one of the challenges I face – and one of the benefits I enjoy – is that I’m multi-passionate. I love helping people convey their wisdom in a way their clients can easily understand, implement, and get value from – in formats ranging from emails and articles to coaching or training courses. I also love to create art and write fiction stories, especially platonic love stories. Unfortunately, while some passions can be combined into a single offer, and some fields of work require similar skills (for... Read More

I was recently speaking with a person who spent a lot of time at networking events, but sometimes struggled to connect with people because he felt bad about talking about his offer. Guilt around sales is an obstacle many entrepreneurs, including coaches, struggle with. Even if we know, on an intellectual level, that our offer is good, so many of us have been conditioned to feel like we're doing something rude or morally wrong by offering our service and asking to be paid. This can hold us back from starting conversations, and even if... Read More

Today, I’d like to talk about a mistake some coaches make while creating their offers. This one error can create a load of extra work for you, and can actually scare your clients off of buying your product. That mistake is: overcomplicating things . This is an especially easy trap to fall into if you aren’t confident in your value and the value of your teaching. If you aren’t sure that your coaching is good enough, you might find yourself padding your offer with bonus after bonus (without doing it strategically!) or adding... Read More

It can be so tempting to believe that making That One Big Decision is going to change your business and life. You’re going to create that coaching program, or sign up for a course, or contact 10 potential clients every day, and everything will improve. So you make that decision… but if your choice to change stops there, your life will stay the same. Why? Because for that choice to have any effect, it has to be followed by countless others. - You have to choose to take the steps required to create that coaching... Read More

Today, I want to get really raw with you. I’ll admit, it’s something I don’t do as often as I probably should. But 2021 upended my expectations of my outcomes and myself, and I think it’s time I shared that experience and the lessons that came with it. You see, there was a time when I could pop out a training course in one month or less. Hence the name of my latest offer, “1 Month Program Builder”. So naturally, when I decided to turn my knowledge of program creation into an audio, video, book and transcript course, I... Read More

Happy New Year! I hope you're having an amazing start to 2022. As you create, flesh out, or implement your plans for the coming year, one important thing to consider is how you're going to handle situations where your clients are shopping around, or where they've been burned before and they aren't sure how they can tell that you're the real deal. Some people try to steer potential clients away from other coaches in their field by harping on their competitors' bad points, or by trying to claim that they're the only ones getting real... Read More

When you look at all the other coaches in your field, it can be easy to feel like you don't have what it takes to stand out and get clients. There are so many experts for your clients to choose from, and some of them probably have bigger followings, fancier graphics, and more experience than you. So why SHOULD the clients who need the results you and these other coaches offer choose you over them? In this video, I provide some specific, practical questions you can use to identify your unique strengths, so you can discover - and show your... Read More

Dear Badass, Beautiful Coach... Have you ever had a time when you told your clients about your amazing system or strategy that you KNEW would change their lives... only for them to respond with disinterest or confusion? And do you ever worry that you might not be ENOUGH of an expert, or wonder if your well of knowledge is deep enough to be worth the price you want to charge? In this video, I describe a deceptively simple, yet important truth that many coaches forget, and I explain how forgetting it causes them to confuse their clients,... Read More

Are you waiting to sell your expertise until your offer, knowledge or course is “perfect”? It can be tempting to hold off until you’re SURE. Sure you’ve included all the information. Sure your clients won’t be disappointed. Sure your offer is as good as the other ones on the market, if not better. Sure you won’t fail. While other coaches are serving clients, you’re getting ready to serve them. While others are making mistakes, getting feedback, and improving, you’re waiting for a guarantee that you won’t make... Read More

New Year's Day is fast approaching. For some people, 2021 will be the year when they reach some of their most cherished goals; for others, it will be just one more year of the same old struggles. Which type of person will you be? Obviously, we all want to be the first type. So to help you accomplish that, I made a quick video with some specific, actionable tips you can use to achieve your goals in the coming year, and every year afterward. What goals are you working to achieve? I'd love to hear from you in the... Read More