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New Class - Low-Cost Marketing for Small Businesses and Freelancers

By: Stephanie Saturday June 1, 2019 comments Tags: Marketing, product creation, Copywriting, Blogging, Article creation, Lead attraction, Mindset, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Business planning, Lead nurture, Follow-ups, Social media, Sales

New Class - Low-Cost Marketing for Small Businesses and Freelancers

I was planning to write this on Tuesday, but I decided to share it a bit early, becauseI'm celebrating a new accomplishment: I just published a class on SkillShare, called Low-Cost Marketing for Small Businesses and Freelancers ... and for a limited time, you can get it for FREE. In this 68-minute class, you'll discover how small businesses and freelancers can attract leads while spending little or no money on advertising, and convert them into clients without feeling guilty, pushy or salesy. You can access this class, and thousands of... Read More


How to Win Your Potential Clients' Trust Through Conversations

By: Stephanie Tuesday March 19, 2019 comments Tags: Client attraction, Enrollment, Customer Service, Public relations, Customer retention, Sales

How to Win Your Potential Clients' Trust Through Conversations

When clients make a purchase, they like to feel a connection with the person or company they're working with. This is especially true for service-based professions, where your personality and expertise are key factors in the quality of your work, and even more so in fields like coaching, where your interactions arevery personal and sometimes vulnerable for the client. The conversations you have with your prospects, clients, and referral network members will make or break your connection with them, so today I'd like to share a few tips... Read More


How to Shed Fear and Guilt and Make More Sales

By: Stephanie Tuesday January 22, 2019 comments Tags: Mindset, Client attraction, Enrollment, Sales

How to Shed Fear and Guilt and Make More Sales

When you're having a conversation that you hope will lead to a sale, and it's time to ask for money, what kind of feelings come up? Do you feel confident, happy, and ready to give great value and be paid what you're worth in return? Or do you feel guilty, nervous, and uncomfortable with the idea of asking someone to part with their hard-earned money? For many people, asking for money is a challenge. The media, our peers, the internet, and sometimes our parents tell us that rich people are greedy and bad, and to ask someone for money is... Read More


Infographic: Email Marketing Hacks You Shouldn't Be Without

Tuesday January 8, 2019 comments Tags: Marketing, Client attraction, Email marketing, Content marketing, Enrollment, Lead nurture

Infographic: Email Marketing Hacks You Shouldn't Be Without

By Josh Wardini. Today, more than ever before, there is a huge range of marketing techniques you can use to bring potential customers to your business. However, email marketing remains one of the most successful and cost-effective strategies, despite the fact that it has been around for so long. The trouble is, people are likely to receive a huge range of marketing emails every single day, the majority of which they will just ignore, so you have to do something special to ensure that your message stands out. Lucky for you, the team... Read More


How to Respond When Potential Clients Say They Aren't Interested

By: Stephanie Tuesday December 11, 2018 comments Tags: Mindset, Client attraction, Enrollment, Public relations, Sales

How to Respond When Potential Clients Say They Aren't Interested

When you're passionate about helping your clients to overcome their challenges and create the lives of their dreams, one of the most frustrating things you can encounter is a person who DEFINITELY needs your product... but still says "I'm not interested". They said they have the problem you solve. They said they want the outcome you create. And yet, they still said "no"! When this happens, many business owners make a sale-killing mistake: they keep on talking about their product . Even though the person they're talking to just said... Read More


Are Your Sales Pages Missing This Important Ingredient?

By: Stephanie Tuesday July 10, 2018 comments Tags: Website design, Enrollment, Content marketing, product launch, Email marketing, Client attraction, Lead attraction, Copywriting, Marketing

Are Your Sales Pages Missing This Important Ingredient?

I recently read a sales page that perfectly exemplified how important it is to put the right information in your marketing materials - because this page definitely didn't. Let's see if you can spot the problem before I point it out. This sales page informed me that: 1. Their CBD oil wasproduced using a cold method of CO2 extraction, which produces the highest quality and best flavor. 2. The oil was quality tested and analyzed using cutting-edge equipment. 3. It was safe and ethically sourced. 4. It was 100% natural,... Read More


Should You Share Your Ugly Past With Your Potential Clients?

By: Stephanie Tuesday May 15, 2018 comments Tags: Marketing, Copywriting, Lead attraction, Mindset, Inspiration, Public speaking, Client attraction, About me page, product launch, Content marketing, Webinar, Enrollment, Public relations, Social media, Website design, Video marketing

Should You Share Your Ugly Past With Your Potential Clients?

If you host webinars, give live presentations, have an "About Me" page on your site, or otherwise share your story with your audience, I have a question for you: Do you share your raw, real story, warts and all? Or do you present a pretty, polished version for fear of making people uncomfortable or making yourself look bad? A few years ago, I met a business owner who faced that conundrum. She'd been abused, had lived on the streets, and had struggled to support herself. Since then, she'd become a six-figure business owner, and she... Read More


How to Convince Clients that You Can Get Results - Even If You're Just Starting Out

By: Stephanie Tuesday April 3, 2018 comments Tags: Marketing, Copywriting, Client attraction, Email marketing, Content marketing, Enrollment

How to Convince Clients that You Can Get Results - Even If You're Just Starting Out

When a client is thinking about making a purchase from you, they have one primary question: can you get them the result they want? How long you've been in business, how pretty your website is, and how many features your offer includes are secondary to this one all-important question. Those elements can help you make a sale, but unless the client likes the answer to That One Question, they're unlikely to buy anything. For some people, it can be a challenge to convincingly answer that question, especially if you're just starting out.... Read More


How to Be More Comfortable and Make More Money during Your Sales Calls

By: Stephanie Tuesday January 23, 2018 comments Tags: Mindset, Enrollment, Public relations

How to Be More Comfortable and Make More Money during Your Sales Calls

People refer to sales calls by many different names. Some call them strategy sessions, others call them consultations, and others still might use names like discovery sessions. Whatever you call the conversation, the purpose remains the same: you want to see if the client is a good fit for you, and give them the information they require so they can see that they need your solution and should invest in it now. For many business owners, this is a daunting challenge. If you feel bad about asking for time or money, are uncertain of the value... Read More


Should You Drop Your Prices for Clients Who Can't Afford You?

By: Stephanie Tuesday November 28, 2017 comments Tags: Marketing, Mindset, Client attraction, Enrollment, Customer Service, Public relations

Should You Drop Your Prices for Clients Who Can't Afford You?

In one of the business groups I frequent, I recently saw an interesting question: "Do you believe in meeting a customer where they're at financially, or charging full price and sifting through the nose to get that customer?" Many business owners are faced with this question, and there are several valid answers. Which answer is right for you will depend on the client and the scenario, and it's important that you choose one that will create a win-win situation for everyone involved. Today, I'm going to share some principles and strategies... Read More



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