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Are You Making it Too Hard for People to Buy From You?

By: Stephanie Tuesday October 17, 2017 comments Tags: Marketing, Lead attraction, Client attraction, Public relations, Social media

Are You Making it Too Hard for People to Buy From You?

When people want to buy something, they have lots of options. According to Internet Live Stats , there are over 1,250,240,286 websites in the world today - and the number kept growing even as I looked at the page. Obviously, not all of these websites are your direct competitors, but even if you just look up your specific industry in your geographical area, you'll probably find at LEAST three or four other people doing the same thing you do. And that's assuming people are even sure they want a product in your field. They might just decide... Read More


How to Balance Social Media With Your Other Business Tasks

By: Stephanie Tuesday October 3, 2017 comments Tags: Marketing, Time management, Lead attraction, Mindset, Client attraction, Content marketing, Customer Service, Public relations, Business planning, Lead nurture, Social media

How to Balance Social Media With Your Other Business Tasks

I recently had an interesting conversation with some of my fellow writers who were struggling with social media addiction. They wanted to focus on creating content, but they felt compelled to continuously check their notifications on their favorite social channels. As a result, they were struggling to actually produce content, because they were spending so much time online. But as I pointed out, social media addiction isn't 100% a bad thing. As a creative, introverted copywriter, I have the opposite problem: if left to my natural... Read More


Guest Article - 5 Strategies To Get More Referral Partners At Networking Events

By: Stephanie Tuesday September 19, 2017 comments Tags: Marketing, Lead attraction, Mindset, Client attraction, Public relations, Follow-ups, Referral marketing

Guest Article - 5 Strategies To Get More Referral Partners At Networking Events

How many hours have you spent driving to networking events, making small talk, asking questions, giving pitches, handing out business cards, and doing follow-ups... only to have few or NO new sales or referrals to show for it? Live, in-person networking can be an invaluable source of clients and referral partners, because it enables you to build rapport and trust much faster than most online methods can. Unfortunately, many people are just a few skills away from getting a return on their investment of time and energy, so they spend... Read More


How to Stop Feeling Insecure and Unwanted, So You Can Grow Your Business With Confidence

By: Stephanie Tuesday August 8, 2017 comments Tags: Lead attraction, Mindset, Inspiration, Client attraction, Enrollment, Public relations

How to Stop Feeling Insecure and Unwanted, So You Can Grow Your Business With Confidence

For many business owners, it's easy to feel neglected and unwanted ‚Äč- by potential clients who aren't interested, by business contacts who don't return emails and calls, and by themselves . When you're neck deep in these feelings, it's easy to be insecure, unhappy and uncertain - which will only serve to drive people away even more, thus exacerbating the problem. How can you break this vicious cycle, so you can build your business with confidence and joy that attract great people to you, and that enable you to enjoy the journey... Read More


Why Highly Educated People Often Struggle to Make Sales

By: Stephanie Tuesday July 18, 2017 comments Tags: Marketing, Copywriting, Public speaking, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Public relations, Lead nurture, Social media, Website design, Video marketing, Referral marketing

Why Highly Educated People Often Struggle to Make Sales

If you're a highly intelligent, educated person, you probably have a special challenge when it comes to making sales. You explain your offering to your client, you tell them what you'll help them do, and you give them a list of the things they'll get... ...but instead of getting as excited as you thought they would, and immediately taking action to purchase a product they obviously need, they go blank-eyed and seem to lose all interest. They might ask you "What does that mean?", give a neutrally polite "that's interesting", or tell... Read More


7 Tips for Telling People Things They Don't Want to Hear

By: Stephanie Tuesday July 4, 2017 comments Tags: Mindset, Customer Service, Public relations, leadership, Customer retention

7 Tips for Telling People Things They Don't Want to Hear

Sometimes, you need to tell people things they don't want to hear. This is especially true if you're a coach, and it's your job to tell people when you see them sabotaging themselves, or you notice that they have a false belief that's holding them back. This situation can also come up if someone has an unreasonable expectation or request, or you see someone spreading information that they sincerely believe, but that you know is inaccurate in a way that could harm someone if they acted upon it. Some people are receptive to... Read More


Should You Say What You're Thinking, Or Not?

By: Stephanie Tuesday June 27, 2017 comments Tags: Lead attraction, Mindset, Inspiration, Public speaking, Client attraction, Email marketing, Content marketing, Public relations, Branding, Video marketing

Should You Say What You're Thinking, Or Not?

I recently had an interesting experience on an art site, and it reminded me of an important principle that applies to both your business and your life in general. I was reading a comic by one of my favorite artists, and I thought about making a comment. I typed something I thought was fitting and funny... and then paused. I found myself asking, Should I post this? Does it add enough to the conversation, or is it just more internet noise? This person already gets a lot of comments on her art. In the end, I decided to post it,... Read More


How to Capture and Keep Your Customers' Loyalty

By: Stephanie Tuesday May 16, 2017 comments Tags: Customer retention, Mindset, product launch, Content marketing, Customer Service, Public relations, Business planning, Lead nurture

How to Capture and Keep Your Customers' Loyalty

Did you know that your best leads and marketing allies are usually your satisfied customers? When someone has used your product or service and loved it, they've a lot more inclined to work with you again, and to recommend you to their friends, than a stranger to your business would be. This is especially important in light of the fact that bringing someone from being a total stranger to becoming a loyal repeat customer and advocate of your business can take a lot of work. You've got to get their attention, hold that attention, earn... Read More


Is Curiosity Attracting Clients To Your Products, or Pushing Them Away?

By: Stephanie Tuesday April 11, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Public relations, Lead nurture, Social media

Is Curiosity Attracting Clients To Your Products, or Pushing Them Away?

When you try to raise curiosity in your potential clients, are you actually getting them interested, or just confusing them and turning them off? There's a right way and a wrong way to build curiosity. I recently participated in a #wattpad4 conversation on Twitter , where fiction authors congregate to discuss their craft. While the conversation was focused on fiction books, one of the participants gave a piece of advice that applies very strongly to marketing: "It's crucial that the opening line be CLEAR. Any questions the... Read More


Do Your Clients Think They Don't Need Your Product?

By: Stephanie Tuesday March 14, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Public relations, Lead nurture, Social media, Branding

Do Your Clients Think They Don't Need Your Product?

Are you selling something your clients know they want? Or are you offering a cure for a disease they don't know they have? A little while ago, I was scrolling through my Twitter feed, and I came across this gem from Calvin and Hobbes: It reminded me of a recent conversation I'd had with one of my clients when I suggested that she change the name of a chapter in her course. Why did I want her to change it? Because her potential clients don't know that they need the mindset she was describing. And if they don't know they need... Read More



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