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A Harsh Truth Every Business Owner Needs to Understand

By: Stephanie Tuesday February 28, 2017 comments Tags: Marketing, Copywriting, Lead attraction, Mindset, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Public relations, Lead nurture, Social media

A Harsh Truth Every Business Owner Needs to Understand

When I teach people how to describe their services, or when I write their materials for them, I often end up having to tell them a certain harsh truth: Unless they know you personally, your potential clients probably don't care about the things you care about. You know these things are important. I know they're important. But your clients don't know, and therefore, they don't care. At least, not until you give them a reason to care. Here are three things your clients don't care about as much as you might think. 1. Your... Read More


Avoid Losing Leads by Using the Scavenger Hunt Principle of Marketing

By: Stephanie Tuesday February 14, 2017 comments Tags: Marketing, Copywriting, Blogging, Client attraction, Email marketing, product launch, Content marketing, Public relations, Business planning, Lead nurture, Social media

Avoid Losing Leads by Using the Scavenger Hunt Principle of Marketing

Are you giving your leads the best possible chance of becoming customers, or are you needlessly losing them somewhere along the way? The answer to that question partly depends on how well you use the "Scavenger Hunt" principle when creating your sales funnel. What is the Scavenger Hunt principle? As kids - or as adults - you may have played a game where one person made and hid a series of clues, and the others had to find them. Each clue led to the location of the next clue. Sometimes, if you were lucky - or unlucky, depending... Read More


Why the Golden Rule Might Not be Best for Your Business, and a Better Way to Strengthen Your Relationships

By: Stephanie Tuesday February 7, 2017 comments Tags: team building, Mindset, Customer Service, Public relations, leadership

Why the Golden Rule Might Not be Best for Your Business, and a Better Way to Strengthen Your Relationships

You've probably heard about the Golden Rule: do unto others as you want them to do unto you. In other words, treat other people the way you want to be treated. In many ways, the Golden Rule is invaluable. It reminds us to treat others with the same care, respect and fairness that we ourselves desire, and to think twice when we're tempted to do something unkind or inequitable. But if it's used blindly, it can actually work AGAINST our relationships with our customers, business contacts, families and friends. Let me give you an... Read More


Will Other Businesses Still Promote You, Even if Your Products are Similar to Theirs?

By: Stephanie Tuesday January 24, 2017 comments Tags: Marketing, Lead attraction, Client attraction, Email marketing, product launch, Public relations

Will Other Businesses Still Promote You, Even if Your Products are Similar to Theirs?

A couple weeks ago, I recommended to one of my clients that she should seek out other businesses that serve the same audience as she does, and ask them if they'd be willing to tell their audience about her program. In response, she asked me, "But won't they feel that that conflicts with their interests? If we both serve the same audience, won't they be worried that they'll lose customers by offering my program?" Today, I'd like to give you the same answers I gave her, plus some additional information that will help you to find... Read More


A 1-Second Exercise to Break Free From Overwhelm, Helplessness and Stress

By: Stephanie Tuesday January 10, 2017 comments Tags: Time management, Mindset, Inspiration, Customer Service, Public relations

A 1-Second Exercise to Break Free From Overwhelm, Helplessness and Stress

Do you sometimes feel like you're drowning beneath a flood of demands on your time? Maybe your inbox is overflowing, and each new email feels like a new obligation that you have to meet, no matter how vast your existing to-do list is. Maybe you've been blessed with an influx of client projects, but you haven't been miraculously gifted with an extra five hours a day to accommodate them all. Or maybe you're the go-to person every time someone has a task they want completed, and you never really feel like you can say "no". The... Read More


What a Meditation Audio Teaches Coaches About How to Help Their Clients

By: Stephanie Tuesday December 6, 2016 comments Tags: product creation, Public speaking, Customer Service, Public relations

What a Meditation Audio Teaches Coaches About How to Help Their Clients

Are you equipping your clients to change their lives, or leaving them frustrated and confused? A little while ago, a friend of mine told me about a meditation CD that was supposed to help her improve her life... but instead, it left her bewildered, annoyed, and unable to get any results from it. The problem this CD had is also a pitfall that many coaches risk falling into, so to help you avoid that trap, I wrote a guest article for the International Coach Federation. If you want to make sure that you're equipping ALL of your clients for... Read More


10 Branding Mistakes You Can NOT Afford to Make

Tuesday November 15, 2016 comments Tags: Marketing, product creation, Copywriting, Lead attraction, Client attraction, graphic design, Content marketing, Public relations, Business planning, Social media, Branding

10 Branding Mistakes You Can NOT Afford to Make

Today's blog post is brought to you by guest writer Niraj Ranjan Rout. For a coach or entrepreneur, your brand is one of your most valuable distinction points. It makes you unique and sets you apart from other similar businesses offering similar services. In short, it answers the most important question your customers tend to ask: Why should I choose you?. "Your brand is the single most important investment you can make in your business." - Steve Forbes You must make sure that your brand captures the soul of your company and... Read More


Guest Star Post: How to Get More Clients by Saying Less

By: Stephanie Friday November 4, 2016 comments Tags: Marketing, Copywriting, Public speaking, Client attraction, About me page, Email marketing, Content marketing, Webinar, Enrollment, Public relations, Lead nurture

Guest Star Post: How to Get More Clients by Saying Less

When you have an enrollment conversation or create your marketing materials, are you really telling your audience what they need to know? Or are you losing their interest by talking about too many things that your potential client doesn't care about? In today's Guest Star blog post,Rob Frappierwill help you todetermine which parts of your message are essential to inspiring the client to sign up, and what will only bore them and drive them away. By the way, this will be my last Guest Star blogpost for a while. I will still post a new... Read More


Should You Use Your Slogan or Brand Name in Your Marketing?

By: Stephanie Tuesday November 1, 2016 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Email marketing, Content marketing, Public relations

Should You Use Your Slogan or Brand Name in Your Marketing?

Your brand name or slogan is amazing. It's catchy, it's clever, it captures the essence of your business, and maybe it even has added alliterative appeal to boot. So now that you've got such a great catchphrase, why wouldn't you use it as a selling point in your marketing? I've seen several entrepreneurs do that, and if you're planning to follow that trend and use your slogan as a selling point, then I'll have to call on the gamer nerd side of me and give you an important piece of advice, as explained by Sans the Skeleton: ‚Äč Before... Read More


Guest Star Post: 4 Questions that Determine Whether Your Marketing Materials Will Get Clients

By: Stephanie Friday October 28, 2016 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Public relations, Lead nurture, Social media

Guest Star Post: 4 Questions that Determine Whether Your Marketing Materials Will Get Clients

You have lots of valuable wisdom, tools and strategies to share... but do your marketing materials convey that value? Or do they just confuse your clients, or leave them feeling ambivalent toward your offering? In today's Guest Star blog post, I'm sharing 4 questions you can use to test your marketing materials BEFORE using them, so you can avoid losing time, money and leads on materials that are sure to flop. I'll also reveal 3 problems that often prevent coaches and entrepreneurs from getting clients, so you can avoid losing clients to... Read More



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