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Your brand name or slogan is amazing. It's catchy, it's clever, it captures the essence of your business, and maybe it even has added alliterative appeal to boot. So now that you've got such a great catchphrase, why wouldn't you use it as a selling point in your marketing? I've seen several entrepreneurs do that, and if you're planning to follow that trend and use your slogan as a selling point, then I'll have to call on the gamer nerd side of me and give you an important piece of advice, as explained by Sans the Skeleton: ​ Before... Read More

You have lots of valuable wisdom, tools and strategies to share... but do your marketing materials convey that value? Or do they just confuse your clients, or leave them feeling ambivalent toward your offering? In today's Guest Star blog post, I'm sharing 4 questions you can use to test your marketing materials BEFORE using them, so you can avoid losing time, money and leads on materials that are sure to flop. I'll also reveal 3 problems that often prevent coaches and entrepreneurs from getting clients, so you can avoid losing clients to... Read More

​ When youre having an enrollment conversation - especially if youre just starting out, and arent very confident in your value yet - it can be easy to undervalue yourself. Many coaches and entrepreneurs - including me! - have fallen into the trap of lowering their prices and working for less than theyre worth. This may feel like a sensible way to enroll clients who dont think they can afford you - but it can also cause you to feel resentful andtaken advantage of, and it makes it harder for you to really give it your all. Today,... Read More

So you've got a potential client on the phone or in the room with you, and it's time to explore their needs and, if you're a good fit for each other, to inspire them to enroll. You've got a lot of information to convey, and you have to not only keep their interest while conveying it, but also to convey it in a way that makes them want to sign up with you. For some coaches and entrepreneurs, that's easier said than done - so it's a good thing you're reading this article! Today, I'm going to give you six"dos" and "don'ts" for effective... Read More

Customer service is one of the biggest factors in making or breaking a companys reputation. If a customer feels supported, understood and valued by your staff, theyre more likely to trust you, like you, and recommend you to their friends and peers. But if your customer service team ignores or mishandles their questions, it can leave them feeling helpless, frustrated or taken advantage of, and some clients respond to this by covering the internet in negative reviews. Because potential clients often rely on reviews for their buying... Read More

No matter how good you are with people, there's still a chance that you'll make a mistake and your client or business contact will get angry. Maybe you mixed up the time zones and missed a call... maybe there was a misunderstanding that caused them to feel insulted or neglected... maybe they weren't satisfied with the product. Whatever the case, now you need to repair the relationship, and restore the trust and goodwill that you've lost. In today's Guest Star blog post, I'll give you 5 concrete steps you can take to calm down angry... Read More

So you just got home from a business trip, and you have a shoebox full of warm leads - otherwise known as business cards. These are people you talked to, built rapport with, maybe promised that you'd get in touch with them soon... There's nothing to worry about... they probably WANT to hear from you... So why are you still sitting there with the phone in your hand, wondering if today is really the right day to make that phone call? If that scenario doesn't seem familiar, because you follow up with your contacts promptly and easily,... Read More

When you dont have a team in place, it can be a challenge to take time off from your business. ​Youre the only point of contact between your clients and your company, so if youre planning to disappear for a week or so, some extra preparation is required to make sure you dont disappoint or lose clients. In todays Guest Star blog post, youll discover the important steps you need to take to prepare for your vacation, as well as how to keep getting sales while youre gone without frustrating the people who purchased your... Read More

​If youre like many coaches and entrepreneurs that I know, you send a LOT of emails during your launches. This practice is good for keeping the attention of those who are interested in your current offering, but subscribers who don't want that particular webinar or product might start to get annoyed if they get four emails in one day. In today's blog post, I'll give you a way to avoid that problem, as well as two other pitfalls that email marketers can encounter while launching a product: Problem #1: Your subscribers are... Read More

For many business owners, following up with their numerous contacts is a daunting, time-consuming, but necessary task that gets chronically neglected. Fortunately, you can save yourself a lot of time and effort by delegating this job to a Virtual Assistant, so you only spend your time on contacts who are actually interested in talking with you. ​In todays Guest Star blog post, youll get step-by-step instructions for finding quality VAs, vetting them, and integrating them smoothly into your business, so you can reclaim your... Read More