Blog

New Year's Day is fast approaching. For some people, 2021 will be the year when they reach some of their most cherished goals; for others, it will be just one more year of the same old struggles. Which type of person will you be? Obviously, we all want to be the first type. So to help you accomplish that, I made a quick video with some specific, actionable tips you can use to achieve your goals in the coming year, and every year afterward. What goals are you working to achieve? I'd love to hear from you in the... Read More

When you're creating videos for your coaching, training or marketing, should you use an audio with informational slides, or record a video of yourself speaking? The answer is, it depends on what kind of video you're creating. In this 2-minute video, I'll explain the pros and cons of slide videos vs. 'talking head' videos, and give you guidelines that will help you determine which type you should use for each part of your coaching and marketing. If you have any questions, orif you'd like to learn more about how to... Read More

What is the difference between a coaching program and a series of coaching sessions that aren’t part of a program? A fellow coach recently asked me this, and I thought it was a very good question. To my knowledge, there is no official consensus regarding what differentiates a program from any other type of coaching, and there are different ways to structure a program. But there are some criteria that I find useful for making the distinction. In this article, I'll explain what those criteria are, and how they can make coaching... Read More

A coach recently asked me, "How do you lay out the information you'll include in your group coaching program?" This can be a tricky process for a coach; if you're used to structuring your coaching around your client's questions and a two-way dialogue, organizing your information into a step-by-step curriculum without that feedback might be new territory for you. But it CAN be easy, once you know the basic principles. In this video, I describe the simple method I use to organize the information for my coaching programs, and for any other... Read More

Do you find yourself missing appointments, forgetting tasks, losing track of leads, or getting in trouble because a commitment slipped through the cracks? It happens to a lot of people. In fact, I've had people tell me they WILL NOT book calls more than 2 weeks out because nobody keeps the appointment. But as I told them: when I make an appointment, barring call-killing technological difficulties, I WILL keep it, because I have a system that makes sure I stay organized . In this video, I share the specific strategies I use... Read More

If you're anything like me, when you create a group coaching program, you want your clients to LOVE it. You want to change their lives, blow their socks of, and inspire them to refer their friends and family to you! One of the best ways to do that is by helping them to get the result they desire with as little time, guesswork and effort as possible. And a great way to accomplish that is to give them handouts and bonuses that make it easier to get that result, or that do some of their work for them. That's the good news. The BAD news is,... Read More

A coach recently asked me, "How do you nail down the transformation you create in your group coaching program?" This is an excellent question, and it's very important for you to know the answer before you start designing your program. It's also essential for attracting clients, because people aren't looking for videos, coaching calls or PDFs; they're looking for a way to change a specific part of their lives! When you know exactly what kind of transformation you create for your clients, you can laser-focus your program on the exact... Read More

In a few recent blog posts, I discussed how to outline your group coaching program , an important mistake coaches should avoid when creating that outline, and what to do if you don't think you have enough material for a group coaching program. Today, I'm going to share the next step in your program creation process: deciding how to deliver your program. Should you use group coaching calls? Pre-recorded curricula? A combination of both? In the video below, I'll give you some guidelines that will help you decide which is best for you... Read More

Happy New Year! As we start 2020, one way to set yourself up for success is to make sure you're marketing to the right people - and that you aren't marketing to people who will be justifiably angry with you if you sell them your product or services. When I talk about marketing to the right people, I don't just mean picking a niche by age, gender, marital status, and whether or not they have kids. In this blog post, I'm going to share an example of how bad audience selection left me ticked off at a coach who'd enrolled me into his program,... Read More

If you want to create lasting financial freedom, so you can spend your time doing what you WANT to do instead of what you HAVE to do, I have something special for you. In my latest article, which was recently featured on onCOREventures' website, I reveal: 1. The key factors a business NEEDS to have before you can use it to create financial freedom. 2. How the decision to rent or own real estate can mean the difference between retiring with enough money to last for the rest of your life, or having to keep working long after you were... Read More