Blog

It’s hard to believe I’m approaching the ten-year anniversary since starting my business! As I look back on this past decade and the lessons it’s taught me, one of the things that stands out in my mind is the number of coaching and training programs I’ve gotten into, and the things that motivated me to sign up for them. Today, I’d like to share a few of those things, because what motivated me to buy those programs might be what motivates your own potential clients to sign up for your offer. I’ll also share a mistake I... Read More

As you work on mapping out and implementing your plans for 2023, I'd like to remind you of a simple but significant truth: You don't have to do everything yourself. Yes, there are some parts of your work that only you can do. There are pieces of wisdom and expertise that only you can share, relationships you need to be personally involved in building, and client-attracting displays of your personality that only you can make. But if any of the following is true for you, it might not be wise to try to do every part of every task. ... Read More

As an entrepreneur, one of the challenges I face – and one of the benefits I enjoy – is that I’m multi-passionate. I love helping people convey their wisdom in a way their clients can easily understand, implement, and get value from – in formats ranging from emails and articles to coaching or training courses. I also love to create art and write fiction stories, especially platonic love stories. Unfortunately, while some passions can be combined into a single offer, and some fields of work require similar skills (for... Read More

A few years ago, I was working with several different coaches. Two of them in particular stuck in my mind, because of the striking difference in the level of engagement they had in their group coaching calls. One of them – I’ll call him Coach J – spent the entire call talking with his students, answering their questions, learning about their situations, and helping them move closer to their goals. The other – I’ll call him Coach B – asked questions, and was often met with silence. Both of these coaches had good advice... Read More

Today, I’d like to talk about a mistake some coaches make while creating their offers. This one error can create a load of extra work for you, and can actually scare your clients off of buying your product. That mistake is: overcomplicating things . This is an especially easy trap to fall into if you aren’t confident in your value and the value of your teaching. If you aren’t sure that your coaching is good enough, you might find yourself padding your offer with bonus after bonus (without doing it strategically!) or adding... Read More

How did I create a group training program in just 1 month? If you’re a coach who’s been teaching people 1-1, and you’re ready to supplement or replace that offer with one that lets you help multiple people at a time, here's a quick overview of four strategies I used that empowered me to create a program in just one month: 1. Focus on one topic. You don’t need – and your clients don’t WANT – you to teach them everything you know in one program. People usually buy programs to solve a specific problem or get a specific... Read More

Do you ever find yourself thinking, “I’d love to be able to coach more people at a time, but I don’t want to lose the important, intimate connection between me and my clients”? This is one of the most common fears I hear coaches express when they're thinking about expanding their business. We all know that having your income tied to the number of working hours in a day means your wealth and the number of lives you change are both limited, and your income is dependent on you continuing to be able to work. But the challenge of... Read More

It can be so tempting to believe that making That One Big Decision is going to change your business and life. You’re going to create that coaching program, or sign up for a course, or contact 10 potential clients every day, and everything will improve. So you make that decision… but if your choice to change stops there, your life will stay the same. Why? Because for that choice to have any effect, it has to be followed by countless others. - You have to choose to take the steps required to create that coaching... Read More

“I try, but I don’t feel I have enough content to provide on a regular basis.” This is a comment I recently saw from a fellow business owner on Facebook. I know the feeling – no matter how much you’ve learned, all that knowledge can suddenly become strangely elusive when you try to dig bits of it out to share with your audience! Here are 5 strategies I use to overcome that problem: 1. Write down a list of your areas of knowledge. This includes all the problems you help your clients solve, positive outcomes you help... Read More

Today, I am celebrating! My new program, 1 Month Program Builder , is ready, and I’m excited to share it with you. In this program, I teach coaches who’vebeen spending countless hours sharing the same teachings with one client at a time how to turn those teachings into a group coaching program, so they can help as many people as they want to in a fraction of the time . To mark the occasion, I’m going to be giving away some of my best tips for turning your knowledge into a coaching program that empowers you to scale... Read More