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If you or your target audienceare frequent social media users, advances in social commerce can be a huge blessing for you. Social media can help you to educate your audience about your products, give them an easy way to buy from you, and offer quick and convenient customer support. It also helps your clients to research your products, so they can be confident about their buying decision. Today, Josh Wardini is sharing an article andinfographicthat will help you to understand what kinds of social commerce tools are available to you, and how... Read More

By Chris Mercer Im naturally a very agreeable person. Its because I like it when people are happy even more so when Im the reason they feel that way. At the same time, at one point that sentiment nearly destroyed me. ​There are many reasons for that, but one of the biggest ones was that I was spending all of my time dancing to other peoples tunes and never getting the things that were important to me done. Then I learned how to say no and everything changed. Admittedly, it wasnt easy at first. It caused quite a bit of a... Read More

Another business owner recently asked me, "How do you keep your business profitable?" Today, I'm going to share the answers I gave them: 7 short, sweet tips for staying profitable. Business Profitability Tip #1: Don't stop marketing. Some business owners keep marketing until their schedules are full or their income is at a comfortable level, then they stop. As a result, if one of their clients stops working with them or reduces their purchases, they end up in a financial crisis. Even if you already have as many clients as you need,... Read More

Guest post by Anthony Musker.​ I know many of you may raise your brows after reading the heading of this post. You may be thinking that B2B Marketing and Snapchat are quite different from each other, and the latter is a fun-associated application that sends short video clips and images. So how could it be useful for B2B marketing? It may be a fun-associated app, but it also helps in connecting people in the real world. Just like Facebook and Twitter , it can also be useful in advertising your products and services and connecting with... Read More

I recently had an interesting conversation with some of my fellow writers who were struggling with social media addiction. They wanted to focus on creating content, but they felt compelled to continuously check their notifications on their favorite social channels. As a result, they were struggling to actually produce content, because they were spending so much time online. But as I pointed out, social media addiction isn't 100% a bad thing. As a creative, introverted copywriter, I have the opposite problem: if left to my natural... Read More

Mobile marketing is currently one of the newest and most effective forms of digital marketing. For those who aren't familiar with it, it provides customers with personalised information promoting services, goods and ideas. Mobile marketing includes any client attraction activity that is conducted through a network that mobile users are constantly connected to. Some of the main benefits associated with mobile marketing include the ability to send location-and-time-sensitive pieces of information via a wide variety of channels, including... Read More

Once in a while, children's movies give us important reminders about what it takes to succeed. I was recently watching the "Married Life" montage in Up , and I noticed a pattern in the way Carl and Ellie pursued their shared dream of going to Paradise Falls. This pattern is reflective of the way many people pursue their dreams, so I decided to delve into it in today's blog post. This article will contain spoilers for Up , so if you haven't seen it yet and you care about spoilers, then go watch this great movie and come back when... Read More

Due in large part to a rapidly shifting business landscape, as well as the increasing complexity of various professional roles and responsibilities, business professionals across a wide range of industries have sought outside assistance from life coaches and have thus experienced the benefits of the guidance offered by these impressive experts. When working with clients, the most effective coaches tend to rely on many of the same elements utilized by consultants and therapists to help the individuals they work with to recognize an ideal... Read More

If you've ever surfed, boogieboarded, or even just swam in the ocean when the waves were large enough to curl over on themselves, you probably know that the impact zone can be one of the scariest places on Earth. If you've been too busy working on your business to tangle with the surf or to look up the phrase "impact zone", it's the part of the ocean where a sufficiently large swell of water flattens out vertically, curls forward, and then slams down in an explosion that instantly transforms soft water into a hard wall of white... Read More

For many people, running their own business isn't the first step they take in their breadwinning endeavours. You may have an existing job that you want to keep until your business takes off, or to keep indefinitely if you like it enough. Even if you have entirely traded working as an employee for being your own boss, you may find that you have two sets of talents that are disparate enough to warrant two separate businesses. For example, I love helping business owners to connect with more of the clients who need them, and I'm also... Read More