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Are You Offering Something Your Clients Want? Here's a Quick Litmus Test

By: Stephanie Tuesday August 6, 2019 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Social media, Branding, Website design, Video marketing, Sales

Are You Offering Something Your Clients Want? Here's a Quick Litmus Test

Sometimes when I watch other business owners describe their product or service, the descriptionleaves me thinking, "Wow... not only does that NOT make me want your product, but it actually makes me feel LESS inclined to explore your offer." Other times, I can see how it might be useful, or why the product is of high quality, but I'm not really convinced that I need it. Why? Often, it's because their marketing failed a simple yet powerful litmus test that determines whether they're speaking about the right things to get their potential... Read More


New Class - Low-Cost Marketing for Small Businesses and Freelancers

By: Stephanie Saturday June 1, 2019 comments Tags: Marketing, product creation, Copywriting, Blogging, Article creation, Lead attraction, Mindset, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Business planning, Lead nurture, Follow-ups, Social media, Sales

New Class - Low-Cost Marketing for Small Businesses and Freelancers

I was planning to write this on Tuesday, but I decided to share it a bit early, becauseI'm celebrating a new accomplishment: I just published a class on SkillShare, called Low-Cost Marketing for Small Businesses and Freelancers ... and for a limited time, you can get it for FREE. In this 68-minute class, you'll discover how small businesses and freelancers can attract leads while spending little or no money on advertising, and convert them into clients without feeling guilty, pushy or salesy. You can access this class, and thousands of... Read More


What Authors Can Teach Business Owners About Content Marketing

By: Stephanie Tuesday February 5, 2019 comments Tags: Marketing, Copywriting, Lead attraction, Content marketing, Social media

What Authors Can Teach Business Owners About Content Marketing

The first month of the New Year just ended, and as we continue this new chapter in our businesses and lives, many of us will be reflecting on the strategies we use to grow our companies and attract clients. If your strategies include content marketing, particularly social media marketing, this is a perfect time to look at a trend I've noticed in the strategies two different industries use, and how they impact the level of engagement these industries get on Twitter. In particular, I'm talking about the #Business hashtag... Read More


The Tools and Resources I Use to Save Time and Get Clients

By: Stephanie Tuesday October 2, 2018 comments Tags: Marketing, Time management, Content marketing, Business planning, Social media, Website design, Referral marketing

The Tools and Resources I Use to Save Time and Get Clients

When you're starting or growing a business, having the right tools, training, services and resources can make your job exponentially easier. To help you accomplish that goal faster, I've made a new page on my website with descriptions and links for the software and services I use to: 1. Get more referrals and get paid for the referrals I make, WITHOUT spending hours attending networking events 2. Attract clients through social media, without getting sucked into the black hole of my timeline feed 3. Create attractive lead capture... Read More


Infographic - Reaching Your Audience With Video Marketing

Tuesday June 26, 2018 comments Tags: Marketing, Lead attraction, Client attraction, Social media, Video marketing, Content marketing, Lead nurture, Branding

Infographic - Reaching Your Audience With Video Marketing

By Josh Wardini Since the beginning of time, marketing has been the bedrock of any successful business venture. With the advent of the internet and the digital age, things have changed drastically. These days, digital marketing is perhaps the most effective form of marketing, and many online retailers like Amazon and even Newegg are jumping on the bandwagon. Of the various types of digital marketing available, video marketing is possibly the most essential and impressionable. Either through an aggressive video marketing... Read More


Should You Share Your Ugly Past With Your Potential Clients?

By: Stephanie Tuesday May 15, 2018 comments Tags: Marketing, Copywriting, Lead attraction, Mindset, Inspiration, Public speaking, Client attraction, About me page, product launch, Content marketing, Webinar, Enrollment, Public relations, Social media, Website design, Video marketing

Should You Share Your Ugly Past With Your Potential Clients?

If you host webinars, give live presentations, have an "About Me" page on your site, or otherwise share your story with your audience, I have a question for you: Do you share your raw, real story, warts and all? Or do you present a pretty, polished version for fear of making people uncomfortable or making yourself look bad? A few years ago, I met a business owner who faced that conundrum. She'd been abused, had lived on the streets, and had struggled to support herself. Since then, she'd become a six-figure business owner, and she... Read More


How to Use Social Commerce to Maximize the Results of Your Social Media Marketing

Tuesday March 20, 2018 comments Tags: Marketing, Lead attraction, Client attraction, Content marketing, Customer Service, Public relations, Business planning, Lead nurture, Social media

How to Use Social Commerce to Maximize the Results of Your Social Media Marketing

If you or your target audienceare frequent social media users, advances in social commerce can be a huge blessing for you. Social media can help you to educate your audience about your products, give them an easy way to buy from you, and offer quick and convenient customer support. It also helps your clients to research your products, so they can be confident about their buying decision. Today, Josh Wardini is sharing an article andinfographicthat will help you to understand what kinds of social commerce tools are available to you, and how... Read More


7 Quick Tips for Keeping Your Business Profitable

By: Stephanie Tuesday January 9, 2018 comments Tags: Marketing, Time management, Copywriting, Lead attraction, Mindset, Client attraction, Email marketing, product launch, Content marketing, leadership, Business planning, Social media, Website design, Referral marketing

7 Quick Tips for Keeping Your Business Profitable

Another business owner recently asked me, "How do you keep your business profitable?" Today, I'm going to share the answers I gave them: 7 short, sweet tips for staying profitable. Business Profitability Tip #1: Don't stop marketing. Some business owners keep marketing until their schedules are full or their income is at a comfortable level, then they stop. As a result, if one of their clients stops working with them or reduces their purchases, they end up in a financial crisis. Even if you already have as many clients as you need,... Read More


DON'T Use This Teaching Point in Your Content Marketing if You Want to Get Clients

By: Stephanie Tuesday December 26, 2017 comments Tags: Marketing, Copywriting, Blogging, Article creation, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Public relations, Lead nurture, Social media, Video marketing

DON'T Use This Teaching Point in Your Content Marketing if You Want to Get Clients

When I receive a proposal for a guest post or evaluate a client's education-based marketing, there's one mistake that will make me say "can't publish, must revise" faster than almost any other. A mistake that wastes your audience's time, and will make you look useless in the eyes of your potential clients. That mistake is saying "learn how to X", "research how to Y", or "figure out how to Z". Why is this type of teaching point so unacceptable? Imagine if you were sitting in math class, and your teacher said, "Now figure out how... Read More


Can Snapchat Be Useful For B2B Marketing?

Tuesday October 31, 2017 comments Tags: Marketing, Lead attraction, Client attraction, Content marketing, Public relations, Business planning, Lead nurture, Social media

Can Snapchat Be Useful For B2B Marketing?

Guest post by Anthony Musker.​ I know many of you may raise your brows after reading the heading of this post. You may be thinking that B2B Marketing and Snapchat are quite different from each other, and the latter is a fun-associated application that sends short video clips and images. So how could it be useful for B2B marketing? It may be a fun-associated app, but it also helps in connecting people in the real world. Just like Facebook and Twitter , it can also be useful in advertising your products and services and connecting with... Read More



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