How Coaches Inspired Me to Buy Their Coaching Programs
Tuesday March 7, 2023
It’s hard to believe I’m approaching the ten-year anniversary since starting my business! As I look back on this past decade and the lessons it’s taught me, one of the things that stands out in my mind is the number of coaching and training programs I’ve gotten into, and the things that motivated me to sign up for them. Today, I’d like to share a few of those things, because what motivated me to buy those programs might be what motivates your own potential clients to sign up for your offer. I’ll also share a mistake I... Read More
Are Time Concerns Stopping Your Clients from Buying?
Tuesday February 7, 2023
When you’re discussing your offer with a potential client, it’s important to remember that it isn’t just your product or program they’re evaluating. They also need to think about how it fits with the rest of their life, and whether they have the time and desire to implement it. All too often, people buy coaching or training programs, only to fail to set aside the time to actually USE those programs to get results. I've been guilty of that a few times myself, and it's certainly made me more selective about what I... Read More
Will Selling Small Products Help Me Sell High-Ticket Offers?
Tuesday August 3, 2021
"Will selling smaller products help me sell high-ticket offers?" I recently saw this question in a LinkedIn group, and it sparked an interesting discussion about the pros and cons of the strategy. Will the low-ticket item only attract bargain hunters who don't want a high-ticket program? Or will it attract qualified leads who just need a taste of your expertise before they commit to a big purchase? Will buying the lower-priced offer make people more likely to buy your high-ticket package, or will people who buy the smaller item... Read More
Are You Undervaluing Yourself and Confusing Your Clients?
Tuesday July 6, 2021
Dear Badass, Beautiful Coach... Have you ever had a time when you told your clients about your amazing system or strategy that you KNEW would change their lives... only for them to respond with disinterest or confusion? And do you ever worry that you might not be ENOUGH of an expert, or wonder if your well of knowledge is deep enough to be worth the price you want to charge? In this video, I describe a deceptively simple, yet important truth that many coaches forget, and I explain how forgetting it causes them to confuse their clients,... Read More
Interview with Angel Tuccy: How Serving Multiple People at Once Transformed Her Business and Sales
Thursday June 10, 2021
In any given week, how many hours do you spend on sales calls? And if those sales calls are successful, how many additional hours do you spend giving the same teaching points over and over, to one client at a time? When you add all those hours up, it can get to the point where there isn't much time left for the other important things in your business and life, like seeking new leads, keeping up with administrative tasks, finding ways to grow and improve your business, spending time with your loved ones, and enjoying your favorite hobbies. ... Read More
My Formula for Giving More Clients Better Service in Fewer Working Hours
Tuesday April 6, 2021
Do you ever look at your schedule, see how many appointments you’ve set with your coaching clients, and think, “I wish I could do more”? “I wish I could help more people, but I don’t want to work longer hours.” “I wish I could go on vacation, without having to either stop helping people or work while I’m supposed to be relaxing.” “And when I retire, and after I die, I wish I could keep changing lives, instead of letting my knowledge and ability to help people retire or die with me.” Have you ever thought... Read More
How to Price Your Group Coaching Program
Tuesday March 2, 2021
What should I charge for my coaching program? This is a question that often comes up when people are creating a new program, or rethinking the price of an existing one. In this video, I'll give you some specific, practical guidelines you can use to decide the price of your program, so you can ensure that the price is fair to both you and your clients. Are you rethinking the price of your group program, or creating a new program right now? If so, did this video help you choose your price, or are there still some... Read More
Do Your Coaching Clients Really Expect Perfection?
Tuesday February 2, 2021
Are you waiting to sell your expertise until your offer, knowledge or course is “perfect”? It can be tempting to hold off until you’re SURE. Sure you’ve included all the information. Sure your clients won’t be disappointed. Sure your offer is as good as the other ones on the market, if not better. Sure you won’t fail. While other coaches are serving clients, you’re getting ready to serve them. While others are making mistakes, getting feedback, and improving, you’re waiting for a guarantee that you won’t make... Read More
How to Use Your Past Experience to Create a Bio that Gets Clients
Tuesday September 1, 2020
Have you ever read a bio or "about me" page that made you think "Ugh... I feel like I'm reading an encyclopedia. You were founded in that town, you've been in business for that many years, wheeee..." Or maybe you found yourself wondering, "What do the three other jobs you've worked in, your fishing hobby, and your cats have to do with everything else on this website? I mean, I guess they give us a thing or two in common, but they don't really tell me why you're qualified to do what you're doing now." And have you ever wondered... o ... Read More
How to Define and Describe the Transformation Your Coaching Creates
Tuesday April 7, 2020
A coach recently asked me, "How do you nail down the transformation you create in your group coaching program?" This is an excellent question, and it's very important for you to know the answer before you start designing your program. It's also essential for attracting clients, because people aren't looking for videos, coaching calls or PDFs; they're looking for a way to change a specific part of their lives! When you know exactly what kind of transformation you create for your clients, you can laser-focus your program on the exact... Read More