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Avoid Losing Leads by Using the Scavenger Hunt Principle of Marketing

By: Stephanie Tuesday February 14, 2017 comments Tags: Marketing, Copywriting, Blogging, Client attraction, Email marketing, product launch, Content marketing, Public relations, Business planning, Lead nurture, Social media

Avoid Losing Leads by Using the Scavenger Hunt Principle of Marketing

Are you giving your leads the best possible chance of becoming customers, or are you needlessly losing them somewhere along the way? The answer to that question partly depends on how well you use the "Scavenger Hunt" principle when creating your sales funnel. What is the Scavenger Hunt principle? As kids - or as adults - you may have played a game where one person made and hid a series of clues, and the others had to find them. Each clue led to the location of the next clue. Sometimes, if you were lucky - or unlucky, depending... Read More


Will Other Businesses Still Promote You, Even if Your Products are Similar to Theirs?

By: Stephanie Tuesday January 24, 2017 comments Tags: Marketing, Lead attraction, Client attraction, Email marketing, product launch, Public relations

Will Other Businesses Still Promote You, Even if Your Products are Similar to Theirs?

A couple weeks ago, I recommended to one of my clients that she should seek out other businesses that serve the same audience as she does, and ask them if they'd be willing to tell their audience about her program. In response, she asked me, "But won't they feel that that conflicts with their interests? If we both serve the same audience, won't they be worried that they'll lose customers by offering my program?" Today, I'd like to give you the same answers I gave her, plus some additional information that will help you to find... Read More


7 Quick Tips to Increase Conversions in Email Marketing

By: Stephanie Tuesday November 22, 2016 comments Tags: Marketing, Copywriting, Client attraction, Email marketing, product launch, Content marketing, Lead nurture

7 Quick Tips to Increase Conversions in Email Marketing

Are your subscribers and leads reading your emails, or just glancing at them and tossing them in the trash? In today's fast-paced world, it's important to craft emails that instantly catch people's attention, and give them a good reason to open, read and act upon your message - even if there are a dozen other emails in their inbox already. Here are 7 quick, easy tips for getting more clients through your email marketing: 1. Use a short subject line that inspires curiosity, pain or need. Your subject line doesn't need to be long, and it... Read More


Guest Star Post: 4 Questions that Determine Whether Your Marketing Materials Will Get Clients

By: Stephanie Friday October 28, 2016 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Public relations, Lead nurture, Social media

Guest Star Post: 4 Questions that Determine Whether Your Marketing Materials Will Get Clients

You have lots of valuable wisdom, tools and strategies to share... but do your marketing materials convey that value? Or do they just confuse your clients, or leave them feeling ambivalent toward your offering? In today's Guest Star blog post, I'm sharing 4 questions you can use to test your marketing materials BEFORE using them, so you can avoid losing time, money and leads on materials that are sure to flop. I'll also reveal 3 problems that often prevent coaches and entrepreneurs from getting clients, so you can avoid losing clients to... Read More


Guest Star Post: How to Plan a Product Launch

By: Stephanie Friday August 5, 2016 comments Tags: product launch, success, leadership

Guest Star Post: How to Plan a Product Launch

Launching a product can be a big, complex job. There are lots of tasks to complete, materials to create, and moving parts to keep moving in the right direction. How do you keep track of it all, and make sure that everything is done correctly and on time? In today's Guest Star blog post, I'll give you step-by-step instructions for planning your launch, so you can make sure that your client attraction system is ready for the big day. ... Read More


Guest Star Post: How Perfection Keeps You Poor

By: Stephanie Friday July 22, 2016 comments Tags: product creation, product launch, Client attraction

Guest Star Post: How Perfection Keeps You Poor

Are you hesitating to market your product or service, because it isn't perfect yet? In today's Guest Star blog post, Loral Langemeier will reveal why that's a HUGE mistake that hurts not only your business, but also the clients who need your help, AND the quality of your finished product. She'll also reveal the right way to sell a product that isn't perfect yet, so you can start helping people and making sales sooner, and create a better product than you would have if you'd waited for perfection. ... Read More


How to Create an Automated Webinar to Attract High-Paying Coaching Clients, Part 2: Telling Your Story

By: Stephanie Tuesday July 19, 2016 comments Tags: Marketing, Lead attraction, Public speaking, Client attraction, product launch, Content marketing, Webinar creation, Enrollment

How to Create an Automated Webinar to Attract High-Paying Coaching Clients, Part 2: Telling Your Story

​When you're creating a webinar to attract more coaching clients, one of the key ingredients is telling your story in a way that builds connection and trust. As I mentioned in last week's blog post , telling your story is usually the second segment in a webinar. First, you explain what your audience is about to learn. Then, you explain why you're the right person to learn it from. Here's a simple formula for telling your story, as well as some guidelines for making your storytelling gripping and effective: The formula for... Read More


How to Create an Automated Webinar to Attract High-Paying Coaching Clients, Part 1: The Topic, Gift and Script

By: Stephanie Monday July 11, 2016 comments Tags: Marketing, Lead attraction, Client attraction, Public speaking, product launch, Webinar creation

How to Create an Automated Webinar to Attract High-Paying Coaching Clients, Part 1: The Topic, Gift and Script

When you're selling a coaching package worth a few hundred to several thousand dollars, it's important to give your clients a very good reason to trust you, desire your product, and decide that it's worth the time and money to enroll. An automated webinar is a great way to do this, because it enables you to introduce yourself, prove your expertise by giving great value, and make your offer, without spending a huge amount of your personal time. In today's blog post, I'm going to tell you how to: Choose a topic for your... Read More


How to Avoid Losing Subscribers During a Product Launch

By: Stephanie Tuesday June 21, 2016 comments Tags: Marketing, Copywriting, Client attraction, Email marketing, product launch, Content marketing, Customer Service, Public relations, Lead nurture

How to Avoid Losing Subscribers During a Product Launch

​If youre like many coaches and entrepreneurs that I know, you send a LOT of emails during your launches. This practice is good for keeping the attention of those who are interested in your current offering, but subscribers who don't want that particular webinar or product might start to get annoyed if they get four emails in one day. In today's blog post, I'll give you a way to avoid that problem, as well as two other pitfalls that email marketers can encounter while launching a product: Problem #1: Your subscribers are... Read More


4 Keys to a Coaching Program that Changes Lives

By: Stephanie Tuesday April 5, 2016 comments Tags: product creation, product launch, Customer Service, Business planning

4 Keys to a Coaching Program that Changes Lives

Not all coaching programs get their clients results. All too often, coaches give their clients information that COULD change their lives, but instead of making a real difference, their wisdom becomes "shelf help" that makes no lasting change. That's becausetheir programs are missing 4 vital keys that your clients need in order to use your information to its full effect. In this article, I'll tell you what those 4 keys are, and why it's important to add each one to your program. ​ Key #1:A way to remember what they learned. ... Read More



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