How Coaches Inspired Me to Buy Their Coaching Programs

By: Stephanie Tuesday March 7, 2023 comments Tags: Marketing, product creation, Copywriting, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Enrollment, Business planning, Sales

 
It’s hard to believe I’m approaching the ten-year anniversary since starting my business!

As I look back on this past decade and the lessons it’s taught me, one of the things that stands out in my mind is the number of coaching and training programs I’ve gotten into, and the things that motivated me to sign up for them.

Today, I’d like to share a few of those things, because what motivated me to buy those programs might be what motivates your own potential clients to sign up for your offer.

I’ll also share a mistake I made a couple times – a mistake your own clients might also have made – and how it affected my future purchasing decisions.

I hope these insights help you to attract more clients and sell more coaching programs!

1. They offered to do something for me – or help me do something – that I wanted to do, but couldn’t do alone.

This was especially effective when it was something I’d been struggling with, and had already tried repeatedly to do myself, without getting the results I wanted.

Such offers were also highly compelling when they offered to teach me how to do something I knew I needed to do, but didn’t know enough about to have a reasonable hope of doing it correctly myself.
 

2. They promised to walk me through it, step by step, in full detail.

If someone promises to teach me WHAT to do, but not HOW to do it, I’m not interested!

If I wanted to figure it out for myself, I’d do that without paying a coach or trainer.

As much as possible, try to avoid assuming that your client knows how to complete a step in your process, or that they know how to do it optimally. Walk them through every aspect of it, including common mistakes to avoid, and best practices to implement.

If you want to know more about how to cover everything your client needs to know in every step of your coaching or training program, so they’re more likely to get results and recommend you to their friends, check out my 1 Month Program Builder course and ebook.

Get the 1 Month Program Builder course.

Get the 1 Month Program Builder ebook.

 
3. They offered to do some of the work for me.

If you had to choose between these two coaches, who would you pick?

A. The one who offers to teach you how to write client-catching emails.

B. The one who offers to give you a library of email templates that have a history of getting high open and click rates, with explanations of why those templates are so effective, and instructions for tailoring them to your business.

For me, it’s option B all the way!

By doing some of your clients’ work for them, you give them more of your value and expertise, and you help them get bigger results with less time, effort, and trial and error on their part.

This doesn’t just apply to scripts. It can be templates, cookbooks, checklists, shopping lists, links to resources – anything that completes a step in your process that your clients would otherwise have to create, research, or figure out themselves.

If you want to learn more about how to make your coaching or training more valuable by adding time-saving bonuses, check out my SkillShare course, How to Make Your Courses More Valuable by Adding Bonuses.

 
4. They promised to provide missing pieces whose absence had kept me from getting results.

I recently signed up for a coaching program that offers both tangible business strategies, and mindset coaching to help me stay confident and in action.

Sometimes, my own thoughts get in the way, whispering that I don’t have enough time for everything, that my past mistakes or failures to get results will repeat themselves, that I’ll get too busy to implement the strategies I learn, and so forth.

If this had JUST been a course about business strategies, I’d have turned it down. But because this coach had already helped me make progress on some of the mindset crap that’s been holding me back, I decided she could provide a missing piece that’s been keeping me from getting results with some of the other strategies I’ve already learned.

I encourage you to look at your own offer and ask, “What’s been keeping my clients from getting results when they work with other people? And how can I make my strategies easier for them to implement, or add a missing element of support that they need in order to get results?”

 
5. The mistake I (and possibly your clients!) now avoid: buying programs that don’t fit perfectly.

One time, I got into a coaching program where SOME of the content was on the topic I wanted, but most of it – far more than I’d been led to believe – was on a topic that was related, but different enough to be inapplicable to me.

As a result, I didn’t feel like I got extra value. I felt like I paid way too much for the small amount of APPLICABLE value I actually got.

Another coaching program focused way too heavily on giving advice that required more investment capital than I had at the time. Once again, I didn’t feel like I got extra value – I knew I had paid for something I couldn’t use.

Nowadays, I ONLY buy programs that are specific to my situation, the results I want, and the process I’m willing to use to get those results.

If your clients have been burned before, they might approach your offer with similar caution. So I recommend that you focus on solving a specific problem and/or creating a specific result.

In your marketing, be specific about what problem you solve, what results you’re offering, and what kind of time, work and resources your clients will have to expend to get those results.

 
I hope these coaching tips helped!

If you want to learn more about how to implement them, I’ve got something special for you.

As I mentioned above, I recently published a self-paced class, called “How to Make Your Courses More Valuable by Adding Bonuses”.

In this course, you’ll learn how to add more value to your coaching and training programs by adding bonuses that save your clients time, let them get some of their work done for them by an expert, and get them bigger results with less trial and error.

You’ll also learn how to avoid some client-repelling mistakes that could drive people away from your program.

If you want to blow your potential clients’ minds by making them an offer that’s too good to say “no” to, and wow your clients by giving them amazing results with way less effort than they thought it would take, you can watch the class on SkillShare here.

If you aren’t on SkillShare yet, you can currently get free access for 1 month by clicking here.

About the Author: Stephanie

Stephanie is a writer and coaching program design specialist. She helps coaches to design lucrative and life-changing group programs, so they can help more people, make more money, and have more time freedom.