How to Discover What Products Your Clients Want

One of the first and most important steps in designing a group program is discovering what your clients most want to learn.

When you're in a hurry to get your first program out on the market, it can be tempting to skip this step. But if you do that, there's a danger that you'll spend a lot of time, energy and money to create a product that no one wants to buy.

So how can you find out what your clients want, so you're sure that what you're creating is something people want to buy?

Here are a few options:

1. Create a poll.

If you have an email list or social media following, or are part of an online or offline community that includes your ideal client, you can create a poll that helps you to assess their needs and meet them.

In this poll, ask them:

1. What areas they're struggling in in your field of expertise
2. Which of these areas they want to solve the most badly
3. What solutions they've tried
4. What aspects of those solutions did or didn't work for them
5. What kind of solution they want to see, but haven't been able to find

If you're part of a community where selling is discouraged, simply ask them if they're willing to help you serve more customers by answering these questions. If they agree to help you, great! And if answering the poll gets them interested in your services, even better.

2. Start conversations, and pay attention to the ones you overhear.

Do you hear people complain about the same thing over and over, and believe that you can help them?

If so, try integrating yourself into communities where these people congregate. Join their online and offline groups, and start conversations about their problems and desires.

3. Host free Q&A coaching calls.

This is a great way to get some really concentrated time with your audience. It gives you an opportunity to help people, show your expertise, build goodwill, and discover your clients' most important struggles and needs.

To host a free coaching call, your first step is to set yourself up with a free service like Skype or FreeConferencing.

Next, inform your social media following and friends, your email list, and your community of the date and time on which you intend to have the call. Be sure to specify the time zone, tell them about the benefits they'll receive by participating, and give them step-by-step instructions for accessing the call.

Once the call begins, start by welcoming everyone, and give a brief explanation of what you specialize in. Next, I strongly recommend that you ask everyone on the call to state their names. Write these names down, and check in with each of the participants in turn.

This is important, because if you simply leave the line open and wait for people to ask questions, you'll often find that there's a lot of dead air while people are shyly lingering in the background. Sometimes people don't realize that they HAVE a question, and they just wanted to learn from other peoples' inquiries.

So instead of waiting for them to step forth, get their names, and call on each person in turn. If they don't have a question, ask them to tell you a bit about themselves, and listen carefully to see if there's an area in which they can be coached. You'll be amazed to discover how many people need your help, but didn't realize it!

If so, I'd be happy to help you with that. In fact, on June 18 I'm going to practice what I preach, and host a complimentary Q&A call in which you can get your client attraction questions answered for FREE!

The call begins at 8:00 Central Time. To get access, dial (712) 432-0075, then enter the access code 708329.

I look forward to serving you on this call! Will you be there? I'd love to hear from you in the comments.