How to Outline Your Group Program and Avoid a Client-Repelling Mistake

By: Stephanie Tuesday October 1, 2019 comments Tags: product creation, Time management, product launch, Business planning

Crowd in conference hallIf you've created a successful business by coaching clients one-on-one, you might have reached the point where you're ready to make a bigger impact, change more lives, and earn exponentially more income by no longer letting your number of clients be limited by the number of hours in a day.

I'm talking about creating a group coaching program that can serve dozens or even HUNDREDS of clients at the same time, which not only multiplies your impact and earnings, but also gives your clients the opportunity to interact, give each other feedback and support, and help each other see that they aren't alone in their challenges and desires.

To help you do this, I've created two short videos. The first one is four minutes long, and it explains how to organize the content for your group program, so you can turn your expertise into an effective and easy-to-follow curriculum that people can use and benefit from even when you're asleep.

The second video is two minutes long, and it reveals a mistake coaches often make when creating their group program. This one error wastes countless hours of their time, and instead of bringing them more clients, it actually drives their potential clients away!

If you're ready to maximize your income and impact, just click on the video players below..

How to Organize the Content for Your Group Programs


Hey, this is Stephanie O’Brien. Today I’d like to talk about how to create the content for your group program, so you can stop being limited by serving clients one on one, and instead serve dozens or even hundreds of clients at the same time, so you can greatly increase your income and impact.

In order to turn your expertise into an outline for a group program, and thus turn it into an actual group program, your first step is to get a list of the steps that your clients have to take in order to get results.

For example, let’s say you’re teaching them how to blog. Step one would be figuring out who their audience is, if they haven’t already, because that’s going to determine everything else. It’s going to determine what they write about, how they write about it, where they share that information. So start with that first basic step.

Once they have that, you just say, help them to determine what they’re going to write about. Which topics are going to be relevant to their audience? What does their audience need to know in order to see that this person is an expert, this person is somebody that they ought to listen to and sign up with?

Then of course, you teach them how to outline the blog post. What are the basic pieces of information that they need to share on these different blog post topics in order to get people interested, get them engaged, give them value, and then get them to take the next step?

So that’s step number one for you, is just make a list of all the different steps that your clients have to take, and then, once you’ve done that first step, your next step is to flesh that outline out.

What are the different steps that go into choosing their target audience? What are the different steps that go into choosing the topics for their blog posts, what steps go into creating that outline?

So first, start with that general outline of all the different steps, and then break it down into sub-steps.

Once you’ve done that, you have a pretty clear idea of everything that your clients need to do in order to get results. And you also know what order to give the information in.

What’s the first thing they need to know in order to implement the rest of the steps? What’s the next thing they need to know? So once you’ve done that, you’ve got a pretty clear outline for your group program.

While you’re figuring this out, you’ll also want to take note of, what are the areas where they might need to personalize it a bit? And some things, anybody can use just as is; other things might need a bit more personalized guidance, so they can tailor it to their own personal business and situation and circumstances.

So determining that will allow you to decide how much of this you want to deliver via prerecorded curricula, and how many group coaching calls, or one on one coaching calls, you’re gonna need to supplement the prerecorded curriculum.

So make sure that you incorporate that into your planning. And the third thing you need to think about there is what kind of handouts or questionnaires they might need.

For example, if you’re helping them to figure out what they want to teach on, or who their niche is, or niche – I’ve heard it pronounced both ways – you might want to consider giving them a handout with a list of questions, you know…

“My target audience’s gender is this, their income level is this.” Pick an income level where they can actually afford you fairly easily without having to sacrifice their rent money.

Their age range, their marital status, anything else you can think of that’s going to affect whether they want your program, how we’ll use your program, or why they want your program, because the more you can speak to the specific reasons why they want your program, the more likely they are to buy it.

You’ll want to take all that into account in your handouts and anything that you want your clients to figure out like that, anything you want them to fill out, any questions you want them to answer for themselves.

If you can turn that into a handout that they can just fill in, it’s going to be so much more convenient for them than having to take down all these notes.

So there you go. Those are the basics for creating a group program, the outline of all the steps, the clear idea of how much individual coaching each person will need, and the handouts you want to include to make it more convenient for them.

Oh, and bonus step number four, if you are creating kind of an entry level course for people who are still in this beginner phase, you might want to consider an upsell. You know, something leading to a more advanced course that only people who’ve already had success with the first steps can take.

So that’s another step you want to consider: what you want to include the basic course that beginners can use, and what you want to use the advanced course for those who are ready to do bigger, more difficult work and get better results.

I hope you found that nugget helpful. I’ll see you in the next video. In the meantime, have an awesome day. 

Don't Make This Mistake When Designing Your Group Coaching Programs





Hi, my name is Stephanie O’Brien: copywriter, content marketing coach, and your guide to creating a lucrative group program in one month or less.

Today, I’d like to talk about a common error people make while creating their group program that creates a load of extra work for them, and can actually scare your clients off of buying your product.

That problem is: overcomplicating things.

Now, some coaches aren’t really confident in their own value. They don’t feel like just teaching people how to do the thing is good enough. They feel like, “I’ve got to add this handout, I got to add all these extra teaching hours, I got to add these DVDs and all these extra hours of training, just to make it good enough.”

So they work for hours and hours and hours creating all these extra materials, and create acres of sales pages saying, “Here’s all the list of features you’re going to get.”

And then they don’t get many sales. So why is this?

It’s mostly because people aren’t buying your course for the mile-long list of features they’re going to get. They’re buying your course for the result. And the easier and faster you can give them that result, the more they’re going to want to work with you.

So instead of overloading your course with all these different features and handouts and stuff, just focus on, “What is the one big win people want to take away from your course? What is the tangible day-to-day result people want?”

People don’t buy a course because it has 100 hours of coaching and 100 pages of handouts. They buy your course because it’ll help them to meet their soulmate, or to feel healthy and energetic and have the ability to do all the activities they couldn’t do when they were sick.

Or because they will make $10,000 a month and stop worrying about money, and finally be able to buy all the things they wanted to buy but couldn’t afford.

So just focus in. What is that one big win you give them, and what are the steps that you need to give them, or the steps that they need to take in order to create that result?

Keep the course focused on that, and just tell them, “Here are the steps I’m going to help you take.” You don’t have to tell them how the steps will be taken – that’s the stuff of the paid material.

Just tell them, “Here are the few relatively simple steps you’re going to take in order to get this result,” and that will be so much more attractive than “you’re going to have to do 66 hours of homework just to get those results.”

Keep it simple, keep it easy, keep it focused on what they want.

So if you have any questions or comments to share, please let me know in the comments. And if you want some additional help in getting your course created or you need some additional advice, please feel free to let me know. I look forward to continuing to help you create your group program.

End transcript.

I hope you found those videos helpful in your journey to greater effectiveness and wealth!

If you have any questions, please feel free to contact me at [email protected].

And if you'd like me to walk you through the process of creating a group program that's tailored to your business, skills, personality and clients, feel free to visit this page and schedule a VIP program creation session with me.


About the Author: Stephanie

Stephanie is a writer and coaching program design specialist. She helps coaches to design lucrative and life-changing group programs, so they can help more people, make more money, and have more time freedom.