How to Start a Coaching Business While Keeping a Full-Time Job

Tuesday December 13, 2016 comments Tags: Marketing, Time management, Client attraction, Business planning

By Stacey Cooper

For many people who want to be a coach, financial security is a big concern. A steady job pays the bills more reliably than a startup business – assuming you don’t lose that job.

But a successful coaching business can bring in far more money than working as an employee, and once your system is established and running, you can help more people in fewer working hours than you could with a job, so it’s well worth the risk.

Fortunately, today’s technology provides an unprecedented amount of knowledge and tools that you can use to build your new coaching business, without taking the risk of dropping your current job.

In today’s blog post, Stacey Cooper will give you some tips for turning your life and work experience into a career as a life coach, without leaving your current position.

Start with your goals.

The first thing you need to do is recognize your vision and set your goals. Since being a life coach means influencing other people’s lives, it brings a high level of responsibility. Therefore, it’s vital to remain inspired and motivated as long as you do that job. 

While having a clear business vision about coaching and what you want to accomplish with it is a must, but this super-goal has to entail numerous short-term goals, so you always have an idea of which step to take next in order to make your business grow.

Learn about your clients, and connect with them.

It’s important to establish a strong connection with your clients, so they’re willing to open up to you, listen to you, and apply your teachings to their lives. Here are some steps you can take to create that knowledge and connection: 

  • Keep a special log for every client. Make notes about your clients, both during the sessions and after they finish. These software solutions will help you improve your note-taking speed on different gadgets. 

  • Never stop asking. Your role has to be a counselling one, so when working one-on-one with clients, you need to learn as much about them as you can. Hence, always ask your clients about everything you think will matter in the future. Do it in a polite way, so as not to become their adversary instead of an advisor. 
  • Share your life – the more details you share about your life, the higher level of trust you’ll earn from your clients. Talk about both your successes and failures. Expose your soul to your clients, and help them to see that it isn’t just perfect people who can succeed – you’re a flawed human being just like them, and if you can do it, so can they.

  • Illustrate your methods – write and draw on the whiteboard, use the Internet and incorporate storytelling in your sessions. Also, record yourself when you’re talking about your life and the strategies that worked for you to become a successful person, and share those recordings with your clients. They can play those recordings while driving, jogging or cooking, like custom-made podcasts.

As you can see, the field in which you want to coach has to be closely related to your personality and previous experience. That way, you will manage to maintain the passion that sparks imagination and creativity for meaningful life coaching.

Time management in two-job surroundings:

Although it might seem that having two jobs is too stressful, it doesn’t have to be the case. As a matter of fact, in this context the part-time coaching job MUSTN’T cause any additional stress. On the contrary, it should serve as a relief from your mundane regular job.

Since deadlines and time disorganization can generate a high level of pressure, you have to learn how to cope with your new two-job life.

Firstly, you should never postpone appointments or work tasks, except if an emergency comes up, or a more important task arises. Once tasks start piling up, your stress will double and your productivity will simply vanish. 

Secondly, start writing your daily schedules. Visualizing your tasks will help you organize them more efficiently. 

Thirdly, use features such as Google Calendar or other time-management tools to keep your work smooth and relaxing. 

Keeping finances in order:

As you know, people in need of a life coach want to establish order in their lives. But it’s hard to help other people create order and prosperity if your own schedule and financial life are in chaos.

Therefore, be cautious not to bite off more than you can chew. Otherwise, you will fail to meet your goals in both of your jobs. 

This is why you should try not to bother with the bookkeeping aspects of your life-coaching business. What you need to do is let professionals handle those features.

When you have a reliable bookkeeper, it’s easier to focus solely on your work.

Also, you will have an easier time getting consistently paid on time if you ensure liquidity through invoice loans.

For instance, when a client is late with their payments for your services, you can get that money through a loan. The lender gets back the assets lent to you directly from your debtor – a handy option for a coach who just wants to get paid for their work and avoid any legal hassle with debtors.

Now that your paperwork and finances are kept in order, you will have even more time to perfect your coaching skills. 

Benefits of online practice:

Life coaching can be performed successfully in both offline and online surroundings. What matters here is to transfer empathy, compassion, sympathy and care to your clients, regardless of the media you choose to achieve that goal.

Nowadays, it’s more efficient to hold your life coaching meetings via the Iinternet, especially if you work with clients who live far away. Here’s how you can make your online effort actually work:

  • Make videos that provide information your clients are actively looking for, and post them to your YouTube channel. It will help to popularize your life coaching practice. 

  • Launch pages on several social media and post content that will raise interest in your work. The videos from the previous point are a great start.

  • Organize online group sessions. Categorize your clients in accordance with their coaching needs and give them a group treatment. It will save you time and give them a chance to create new social connections. What you’ll need here is a fast and reliable internet connection, as well as a cutting-edge conferencing software tool.

  • Prepare PDF guides for different groups of your clients, walking them through exercises and activities they need in order to succeed. Post them to your website and allow free downloads. They will help your clients to overcome some critical moments, and attract new clients to your coaching service.

More experience yields respect.

Even though we’re talking about coaching as an additional job, it doesn’t mean you should do it superficially. Quite the opposite – it requires persistent and dedicated work.

We all know Michael Jordan is the best basketball player of all time, but we also know him as a magnificent golfer. He wouldn’t have become such a distinguished professional in those two fields if he hadn’t trained hard. This analogy illustrates that experience and hard work will help you become a great life coaching professional.

If you want your life coaching business to grow, you have to treat it as a part-time job, and budget time in your calendar to work on it, rather than treating it as a spare-time job that you only work on when you feel like it.

Schedule time every day to work on acquiring new clients. Some activities you can do to attract clients include offering group discounts, forming groups in social media, and adding details about your new coaching business to your LinkedIn profile.

Moreover, start coaching via different work platforms. Although your rates might need to be lower at the beginning of your coaching career, you’ll make up for this lower initial income later when you gain experience and earn respect from your clients. 

If you start your coaching business while doing your steady job, you might find it more productive than opting for only one of them. A knowledgeable professional has a lot to offer to people.

When this person expands their knowledge with hard practical work in life coaching, you get a coach who serves as an example that their clients look up to. This will enable your clients to overcome their problems, regain their self-esteem, and once again become firm personalities, ready for the challenges of the modern times.

About Stacey:

Stacey Cooper is a business consultant and a contributor on, and she loves sharing new ideas from the small business world, finances and marketing.