Tuesday June 2, 2020
Once in a while, I stumble across a sales page that looks so doomed that I have to tell you what went wrong, so you won't make the same mistake its creators did.
This page had a lot of the ingredients that a sales page needs to have in order to inspire people to buy, but it was missing its most important ingredient.
As a result, there was NO chance I was going to buy anything without some additional work and explanation on the page owners' part.
If you want to know how to avoid this sale-killing mistake, watch this 5-minute video, in which I reveal:
1. What this missing ingredient was, and why its absence GUARANTEED that I wouldn't buy.
2. Some of the subtler ways in which your marketing could be missing this vital ingredent.
3. A simple rule of thumb you can use to make sure you're including the RIGHT ingredients for different types of marketing material.
If you have any questions, please feel free to ask them in the comments. And if you'd like to schedule a 20-minute Clarity Call to learn more about how to create and sell your group coaching programs, visit this page to contact me.