Tuesday February 4, 2020
When you make promises in your marketing, or talk about the problems you solve for your clients, it's important to be both clear and compelling.
If your promises or "problem I solve" statements are too vague, your potential clients will be left thinking things like...
"That kind of sounds good in theory, but I'm not sure exactly what I'm going to get out of this, and I don't feel like taking a lot of time to find out."
"I don't think I have the problem she's talking about. Or maybe I do a little, but I don't think it's causing enough trouble that I need to worry about it."
"There's a chance that what she's offering could be useful, but it doesn't sound important enough for me to spend that kind of money on it right now."
If you've been running into that problem, let's take 4 minutes to get it solved!
In this video, I explain how to avoid making vague, unconvincing promises that your ideal clients walk away from, and how to use language that makes the right people eager to buy from you.
If you want to learn more about how to create marketing messages that make people eager to buy, so you can spend less time chasing clients and more time changing lives, you can check out my ebook, or email me at [email protected] if you want more in-depth, one-on-one help.