4 Ways to Stand Out from the Crowd and Attract More Clients: Part 1

Tuesday June 9, 2015 comments

There are a LOT of life coaches out there. Coaching is the fastest-growing 6-figure business model in the world today, so it's no surprise that a lot of people join the industry every year.

Because of this, setting yourself apart from the sea of other coaches is one of the first and most important challenges you must face if you want to attract and serve more clients.

Over the next few weeks, I'm going to give you 4 strategies you can use to stand out as an expert, attract more clients, serve those clients more effectively, and get paid higher rates for the immense value you offer.

Here's strategy #1:

#1: Turn your knowledge into a proven, repeatable system

Many coaches take a 'fly by the seat of your pants' approach to coaching their clients. They come up with answers for each person individually, on the spot, and they don't really have a system to move people from where they are to where they want to be.

But when you turn your knowledge into a repeatable system, several things happen:

1. Your value increases in your clients' eyes. When they know you have a system that consistently works, they have more confidence that you can get them the same results that you've gotten for your other successful clients. You look like you know what you're doing, in a way that system-less coaches don't.

2. You become able to use this system to teach groups of people, instead of always coaching 1-1. This frees you from the hours-for-dollars business model, removes the limit on your income, and enables you to serve far more people in a fraction of the time.

3. You gain the ability to put part of your business on autopilot. If your clients can buy and use your program without your active input, you can make thousands of dollars in your sleep!

Turning your knowledge into a system does NOT eliminate direct coaching.

You can still spend time coaching your clients 1-1, or talking with them in group calls, if you so choose. By doing so, you can help them to personalize the things they're learning through your system, and maintain your relationship with them.

But by letting them do much of their learning through a pre-made program, you take the vast majority of the work off of your shoulders. This frees you up to spend more time enjoying your family, pampering yourself, and taking the actions that attract more clients.