How to Use Your Past Experience to Create a Bio that Gets Clients

By: Stephanie Tuesday September 1, 2020 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, About me page, product launch, Public relations, Branding, Website design

Have you ever read a bio or "about me" page that made you think "Ugh... I feel like I'm reading an encyclopedia. You were founded in that town, you've been in business for that many years, wheeee..."

Or maybe you found yourself wondering, "What do the three other jobs you've worked in, your fishing hobby, and your cats have to do with everything else on this website? I mean, I guess they give us a thing or two in common, but they don't really tell me why you're qualified to do what you're doing now."

And have you ever wondered... or even just had a vague, sinking suspicion... that maybe that's how other people feel when they read YOUR bio?

Your bio should show your potential clients that you know what you're talking about, that you're good at what you do, and that you are the best option for solving their problem.

Do you know how to create a bio or "about me" page that helps you get clients?

If you don't - or if you're pretty sure you do, but you're always willing to learn more - check out the video below to see how you can use your past experience to show your potential clients that you are the one they want to work with.
 

If you want to learn more about how to describe your products and expertise in a way that gets clients, feel free to ask your questions in the comments, or send me an email at [email protected].
 

About the Author: Stephanie

Stephanie is a writer and coaching program design specialist. She helps coaches to create and sell life-changing coaching programs, so they can help more people, make more money, and have more time freedom.