How to Balance Multiple Passions While Growing Your Business
Tuesday November 1, 2022
As an entrepreneur, one of the challenges I face – and one of the benefits I enjoy – is that I’m multi-passionate.
I love helping people convey their wisdom in a way their clients can easily understand, implement, and get value from – in formats ranging from emails and articles to coaching or training courses.
I also love to create art and write fiction stories, especially platonic love stories.
Unfortunately, while some passions can be combined into a single offer, and some fields of work require similar skills (for example, writing a novel and creating a coaching program both require organizing a lot of information into a compelling and coherent sequence), it’s not always possible or optimal to try to use multiple areas of skill at the same time.
So today, I want to share three strategies for those of you who are multi-passionate, and who don’t want to leave any of the skills you love on the back burner.
1. Combine your passions when you can.
My storytelling skills might not ALWAYS be applicable to my coaching work, but stories can be a powerful teaching tool.
By telling stories about experiences that taught me valuable lessons, or making up scenarios in which a person implements the strategies I teach, I can convey my teaching points in a way the human brain is naturally wired to process.
QUESTION FOR YOU: What are two or three of your skills that you can combine into a single offer or marketing strategy?
2. Go with your flow instead of fighting it.
I used to force myself to wait until my coaching-related work was done before I’d let myself write.
As a result, a lot of moments of inspiration went to waste, I was sometimes too tired to get any fiction writing done, and I actually started to resent my coaching and business writing work, because its monopoly on my working hours cost me so many opportunities to capture the beautiful bits of story that were begging to be told.
I had to remind myself that I get to choose how I spend my time. What was stopping me from telling these stories wasn’t my coaching and nonfiction writing – it was the limitations I’d placed on myself.
So instead of continuing to follow a rigid schedule that was making me frustrated and resentful, I started letting myself write bits of my novels as they came to me, even if they came during time I’d reserved for other tasks.
It was usually just a few minutes at a time, enough to briefly outline the scene or write out the bit of dialogue that had just popped into my head, but it allowed me to make a lot of progress that I otherwise wouldn’t have made.
And even though it meant my other tasks sometimes took longer due to the interruptions, I found that I was feeling more satisfied, fulfilled, and energized by the end of the day than I would’ve been if I’d spent that day fighting against my own inspiration.
QUESTION FOR YOU: What is something your heart has been begging you to do, that you’ve been refusing to do?
Is there a way you can integrate it into your schedule, even if it’s just for a few minutes at a time?
3. Serve multiple clients at a time to free up time for those other passions.
If you can only help one person at a time, and your income is completely dependent on you actively serving clients, you’ll have to choose between staying busy and losing income. This can make it harder for you to make time for your other passions and relationships.
That’s why I recommend having a scalable offer – something you can use to serve multiple clients at a time, either by working with several people at once, or by selling your expertise in written or recorded form, or a combination of both.
Having a scalable offer doesn’t mean you have to stop working with people 1-1, if 1-1 work is one of your areas of passion. It just means you have a way to help more people and make more income in the same number of hours.
You can even use it as an introductory offer that leads into your VIP 1-1 coaching, if you so choose!
QUESTION FOR YOU: Do you have a way to make money while you’re on vacation or asleep, or to serve more than one person at a time?
If you want to turn one or more of your areas of passion into a coaching or training program, so you can have more time for the other passions that make your multi-passionate life fun, well-rounded, and complete, I invite you to get a step-by-step walkthrough of the whole process via my 1 Month Program Builder ebook or audio/video course.
Get the ebook