Are You Offering Something Your Clients Want? Here's a Quick Litmus Test

By: Stephanie Tuesday August 6, 2019 comments Tags: Marketing, Copywriting, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Webinar, Enrollment, Social media, Branding, Website design, Video marketing, Sales

Sometimes when I watch other business owners describe their product or service, the description leaves me thinking, "Wow... not only does that NOT make me want your product, but it actually makes me feel LESS inclined to explore your offer."

Other times, I can see how it might be useful, or why the product is of high quality, but I'm not really convinced that I need it.


Often, it's because their marketing failed a simple yet powerful litmus test that determines whether they're speaking about the right things to get their potential clients interested.

In this video, I share an example of marketing that fails this important test, and I also reveal what the test is and how you can use it in your marketing. It takes very little time to implement, but it can make a HUGE difference in the effectiveness of your client attraction efforts!

Do you want to get your marketing materials written for you, so you can spend more time getting paid for doing what you love, enjoying your favorite hobbies, and having quality time with your family and friends? Visit this page to learn more about my copywriting services.


About the Author: Stephanie

Stephanie is a writer and coaching program design specialist. She helps coaches to design lucrative and life-changing group programs, so they can help more people, make more money, and have more time freedom.