Blog

Interview with Valerie McTavish: How to Confidently Create Magnetic Marketing Videos

By: Stephanie Tuesday August 1, 2023 comments Tags: Marketing, Lead attraction, Mindset, Public speaking, Client attraction, Content marketing, Lead nurture, Video marketing

Interview with Valerie McTavish: How to Confidently Create Magnetic Marketing Videos

You've probably heard that you'd get more clients if you did more video marketing. But if you don't feel confident on camera, or you don't know what to say, it can be a challenge to make yourself create videos for your business AT ALL, much less to make them convert into sales. The good news is, making marketing videos and being confident on camera can be easier than you think. ;) I recently had a wonderful interview with video marketing expert Valerie McTavish. In it, she shared some valuable strategies for being confident and magnetic... Read More


Interview with Endre Hoffman: The Doctor of Self-Worth

By: Stephanie Tuesday July 4, 2023 comments Tags: Mindset, Inspiration

Interview with Endre Hoffman: The Doctor of Self-Worth

For people to invest in your coaching, they need to trust you. They need to believe that you're great at what you do, that you're a good fit for them, and that you can help them create the result you promise. And for them to trust and believe in you, you need to trust and believe in yourself. But for many people, this is easier said than done. Not everyone grew up in an environment that encouraged them to believe in their own value and worth. And even if you are self-confident in many areas, you may also have areas where you aren't so... Read More


Stop Sending Friend Requests to Random People... and Try This Instead

By: Stephanie Tuesday June 6, 2023 comments Tags: Marketing, Lead attraction, Mindset, Client attraction, Public relations, Business planning, Lead nurture, Social media, Sales

Stop Sending Friend Requests to Random People... and Try This Instead

Are you sending friend or connection requests to random people on social media, in hopes of growing your network and getting clients! without having a plan for what you'll do if they accept? Then we've got a problem! Because you're probably spending WAY too much time on your social media marketing, for too little results! Here are two simple strategy adjustments you can use to get more leads on social media, with roughly the same amount of time and work. 1. Focus on connecting with people who've expressed interest in... Read More


How to Concentrate on Your Task when Your Brain Wants to Focus on Other Things

By: Stephanie Tuesday May 2, 2023 comments Tags: Time management, Mindset, Motivation

How to Concentrate on Your Task when Your Brain Wants to Focus on Other Things

Does your brain ever resist you when you need to focus on a task and get it done? It can be so frustrating "“ especially when it's a task that can't be postponed without consequences, and you're not in a position to delegate it. Procrastination can be incredibly tempting, but it can also be costly, so it's important to have tools you can use to improve your focus and concentration and get the job done. Here are a few tricks I use to overcome procrastination, distraction, and overwhelm: You don't need to use all of these... Read More


Are You Using the Right Communication Method for the Right Client?

By: Stephanie Tuesday April 4, 2023 comments Tags: team building, Customer Service, leadership, Lead nurture, Follow-ups, Customer retention

Are You Using the Right Communication Method for the Right Client?

Are you communicating with your clients and other business contacts in a way that maximizes connection and understanding? I recently had two experiences that reminded me how important it is to do that. One was with a client whose written communication style is somehow incompatible with mine. We've learned the hard way that we can send email after email, but no matter how clear we think we're being, something somehow still winds up being misunderstood. And yet, when I gave up on email and called him on the phone, even though... Read More


How Coaches Inspired Me to Buy Their Coaching Programs

By: Stephanie Tuesday March 7, 2023 comments Tags: Marketing, product creation, Copywriting, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Enrollment, Business planning, Sales

How Coaches Inspired Me to Buy Their Coaching Programs

It's hard to believe I'm approaching the ten-year anniversary since starting my business! As I look back on this past decade and the lessons it's taught me, one of the things that stands out in my mind is the number of coaching and training programs I've gotten into, and the things that motivated me to sign up for them. Today, I'd like to share a few of those things, because what motivated me to buy those programs might be what motivates your own potential clients to sign up for your offer. I'll also share a mistake I made a couple... Read More


Are Time Concerns Stopping Your Clients from Buying?

By: Stephanie Tuesday February 7, 2023 comments Tags: Marketing, Time management, Copywriting, Lead attraction, Client attraction, Email marketing, product launch, Content marketing, Enrollment, Lead nurture, Sales

Are Time Concerns Stopping Your Clients from Buying?

When you're discussing your offer with a potential client, it's important to remember that it isn't just your product or program they're evaluating. They also need to think about how it fits with the rest of their life, and whether they have the time and desire to implement it. All too often, people buy coaching or training programs, only to fail to set aside the time to actually USE those programs to get results. I've been guilty of that a few times myself, and it's certainly made me more selective about what I invest in!... Read More


Are You Focusing Your Time on the Right Things?

By: Stephanie Tuesday January 3, 2023 comments Tags: product creation, Time management, Copywriting, Mindset, Mindset, Business planning

Are You Focusing Your Time on the Right Things?

As you work on mapping out and implementing your plans for 2023, I'd like to remind you of a simple but significant truth: You don't have to do everything yourself. Yes, there are some parts of your work that only you can do. There are pieces of wisdom and expertise that only you can share, relationships you need to be personally involved in building, and client-attracting displays of your personality that only you can make. But if any of the following is true for you, it might not be wise to try to do every part of every task. ... Read More


What to Do When an Interruption Eats Up Your Work Day

By: Stephanie Tuesday December 6, 2022 comments Tags: Time management, Mindset, Customer retention

What to Do When an Interruption Eats Up Your Work Day

Don't you just love those times when technical difficulties add an extra EIGHT hours of work to your week? That's what happened to me recently. Here's how I handled the unexpected and unwanted interruption: 1. I used my frustration as fuel. I was fed up. I was PISSED. I didn't even feel the urge to take a break until I got this problem out of my hair "“ the first day the problem showed up, I wound up working until around 11:00 p.m. Instead of prematurely forcing myself to feel positive about the situation, or... Read More


How to Balance Multiple Passions While Growing Your Business

By: Stephanie Tuesday November 1, 2022 comments Tags: Time management, Mindset, Inspiration, Business planning

How to Balance Multiple Passions While Growing Your Business

As an entrepreneur, one of the challenges I face "“ and one of the benefits I enjoy "“ is that I'm multi-passionate. I love helping people convey their wisdom in a way their clients can easily understand, implement, and get value from "“ in formats ranging from emails and articles to coaching or training courses. I also love to create art and write fiction stories, especially platonic love stories. Unfortunately, while some passions can be combined into a single offer, and some fields of work require similar skills... Read More



Categories



Archives


Subscribe

rss